Carla Pendergraft Associates Web Design

www.carlapendergraft.com

Characteristics of Social Media… statisticsReasons to Use ItTouch on blogsHow to Listen – setting up alertsIntro to Facebook Intro to Twitter

How many have a personal Facebook page?Business/Fan Page?How many are on Twitter?LinkedIn?How many have a blog?

This will be an interactive seminar – questions encouraged!

Crowdsourcing – Social Media in real life

It’s about conversations and communitiesIt requires a new way of thinking.Push vs. Pull; Telling vs. AskingAllows your audience to connect with you and

with each other.

Facebook – 200 million users, top 10 websiteMySpace – 110 million users

LinkedIn – about 30 million usersTwitter – 54 million visits per month

YouTube – 70 million videosFlickr – hosts over 2 billion images

Blogs – over 200 million

And new social communities are added every day.

Promote your festival or event – and the events that lead up to it

Make announcements about performers when they are signed—and other plans as they firm up

Ask for volunteersAsk for opinions – who do they want to see

perform?Drive traffic to your main websiteSpeak to a younger demographic

Wine and Cheese Festival

If an ad rep came to you and said,I’ve got a way for you to advertise to 200

million people who can choose to listen to your ad because they’re interested in what you offer. But the catch is, you have to spend some time learning how to use it. You’ll have to update it regularly, and listen for any questions from your audience. And… it’s free.

Just choose a couple of tools to begin withDon’t let it take over your lifeShare the duties with others, if possible.Start by listening – we’ll show you howDon’t neglect your core website

Go to google.com/alerts and set up alerts to be sent to your email. Choose “Comprehensive” to monitor blogs, video, news, web, etc. (Requires gmail account)Set up an alert on your festival, event or

business nameYou may want to set up an alert on your own

name as well.

Use a blog if you need to explain things in greater detail.

Who will commit to post on the blog?Google loves blogswordpress.com - 5 minute setup

Some customers prefer to post a question on a blog rather than call or email.

Profiles refer to personal profilesFacebook Groups are for groups of people

with some interest in common – biking, Star Trek, etc.

Facebook Pages are for businesses, including non-profits.

Pages are visible to everyone, even those who are not a member of Facebook

Pages allow you to view statistics on page usage (“Insights”)

Go to facebook.com/pages/create.phpYou’ll need to choose your category.

Many festivals choose Brand, Product or Organization – Non-Profit

Some choose “Other Business” Some choose something related to the festival,

such as “film” for film festivalsIf you have trouble deciding, search and find 2-

3 competitors with Facebook business pages, and observe what they use.

The category cannot be changed, once chosen!

If you are a business:Local or Brand, Product or OrganizationSubcategory: choose the appropriate business

Use the actual name of your entity“Texas Book Festival”“Texas Crawfish Festival”And so on…

Sign with your own name where it asks if you are authorized to create the page.

Upload your logo – approx. 200 x 200Fill in your business details on the Info tabLook at what others in your industry are

posting, and follow their style and lead.

Wall – mini press releases, announcementsInfo – static information about your business.

Overview, mission, etc.Photos – multiple photo albumsMany other possible tabs; start with these 3

and build.You can even add custom tabs!

When you have as much information loaded in as possible, you will “publish” the page.

To go to your Page, the easiest way is to search for it by its name, using the Facebook search box.

To edit your Page, click on “edit page” underneath your logo.

In the administrative interface, you can add other admins, change settings, add special tabs, and so on.

Put a Facebook icon on your website’s home page.

For the link, go to your new Page, and copy it from the address bar.

Promote your Facebook page in your communications such as newsletters.

Encourage your fans to share the Page with their friends when you send out Updates.

Facebook wants your fans to interact with your Page:Wall postsLikesComments

Ask questions of your fansUse humor where appropriatePost items that provoke comments

Over 1,400 “Fans” who receive the festival’s updates

Hours of the festivalParking information – Costs – etc.Links to Website, Twitter feedPerformers – storiesParade winnersContest winners with pictures and link to news

article10 photo albumsYouTube videos – previews of the festival

Over 2,100 fans“Thank yous” to supportersPhotos of parties, celebrities, awards banquetInfo on booking a hotel roomFilm stills of films up for an awardPhotos uploaded by fans who were presentDiscussion boardVideoAnd so on…

6,371 fansCustom “Hooked on Stratford” tab with trivia

gameActive discussions on topics

Next season lineupQuestions/answers from actors, directors,

designers, and artisans involved in the festival

Hashtags are ways to group and search for ideas.A search on #festival brings up all the Twitter

comments from various festivals worldwide.Connect with colleagues and new friends.Observe how other festivals and events are

using Twitter.

Tweetdeck currently only posts to FB personal profile and Twitter.

Use http://ping.fm to post to FB Business Page, Twitter, and blogs simultaneously.

Only for short posts

Good way to search for a Twitter name you can use!

Must not contain spaces.Aspen Music Festival – aspenmusicSydney Festival – sydney_festivalTempe Music Festival – TempeMusicFestEdinburgh Festival – edinburghfestUtah Arts Festival – UtahArtsFestTexas Book Festival - texasbookfest

Decide what your voice and theme will be before you start. Don’t tweet about your breakfast!

Dialog with other Twitterers. You address another person on Twitter by using their username and the “@” sign. Example: “@carlawaco”.

Post interesting articles you find.

It’s not a competition to get the highest number of followers.

Follow people who criticize you.

“Retweet” interesting posts from others – use RT and the other poster’s Twitter ID. Example:RT @carlawaco: [original post goes here]

Hashtags (#) are used to group posts into topics (example: #festival). Go to hashtags.org or wefollow.com to see the most popular hashtags.

Use Tinyurl.com to shorten the URLs that you

post.

Download a Tweetdeck (www.tweetdeck.com) to manage Twitter.

YouTube – upload some videos and display them on your website and/or Facebook page.

Flickr – Create a photo gallery of pictures from the various events you conduct. Put a link to the gallery from your website or FB page.

LinkedIn – Use this to create your personal brand.

Blogs – Create one at Wordpress.com and put a link to it on your website.

MySpace – in decline except for music/bands

Login to your personal Facebook account.If you do not yet have one, go to

facebook.com and follow the steps.

If you already have a personal Facebook account, go to:www.facebook.com/pages/create.php and get

started.My Facebook logo is 200x150

Go to www.twitter.comChoose a name for your festival, and

create your account.Do a test tweet!Start following others in your vicinity!Do some searches.My Twitter logo is 185x185Or go here for downloadable templates: http://tinyurl.com/5sk5mm