Nebraska state tourism conference 2014 social media for festivals and events
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Transcript of Nebraska state tourism conference 2014 social media for festivals and events
Light the Spark! Social Media for Festival & Event Marketing Sheila Scarborough - Tourism Currents
What's In This For
You? @SheilaS@TourismCurrents
#NETourCon14
What To Do First:
STOP!
@SheilaS@TourismCurrents
#NETourCon14
Basics Still Matter● What are your overall event marketing goals?
● Who is your market?
● Where are they online?
Organizing Event Marketing
● Before
● During
● After @SheilaS
@TourismCurrents #NETourCon14
Event Goals: Before
Awareness, registration, anticipation of value ….
”Can't wait”
Event Goals: During
Sharing (onsite & off,) build on excitement ….
”So glad I came”
Event Goals: After
Sharing, excitement for next year ….
“I was there, so glad I went”
HOLY COW, let me at 'em!
Is it social media time
yet?
Patience, grasshopper....
Avoid Drowning● Do your
homework● Know your market● Connect social
media to your goals
● Measure & track
OK, it's time now....Boo-Yah!
Before
During
After @SheilaS@TourismCurrents
#NETourCon14
Social Media - BeforePossible goals before the event?
Raise awarenessWord-of-Mouth excitement
Encourage sharingConnect attendees
Support sponsors & Expo exhibitors
Social Media – Before● Facebook Event page● Facebook status updates
● On Facebook Pages● On people's personal profiles
● Budget for Page ads!@SheilaS
@TourismCurrents #NETourCon14
Social Media – Before● Pick a hashtag early!● Have a plan for Twitter● Instagram visual previews● Use LinkedIn if it's business/professional
@SheilaS@TourismCurrents
#NETourCon14
Social Media – Before● Blog posts
● Your blog and others● Speaker preview videos● Preview podcast interviews● Photos & video from previous events @SheilaS
@TourismCurrents #NETourCon14
Social Media – Before
Don't forget to highlight the venue
& host town@SheilaS
@TourismCurrents #NETourCon14
Social Media - DuringPossible goals during the event?
Share content among attendeesConnect attendees
Share with those not thereSupport sponsors & Expo exhibitors
Share fun social moments
Social Media – During ● Facebook updates continue● Tweets, Instagram with hashtag● Live radio show on Blog Talk Radio● LinkedIn updates continue● Livestream, show live tweets &
Instagram pics
●Photos, photos, photos
Social Media - AfterPossible goals after the event?
Share among attendeesShare with those who missed it
Help your industry knowledge baseSupport sponsors
Build more connections!
Share
The
Afterglow!
Social Media – After ● Summary blog posts, link posts● Facebook Pages & profiles● Tweets – save on Storify● LinkedIn status updates & Group
discussions● SlideShare for presentations
@SheilaS@TourismCurrents
#NETourCon14
Social Media's “Killer App” is....
year-round discussion & community
@SheilaS@TourismCurrents
#NETourCon14
Build A Barn!
Let's talk about Hutchinson, KSHutchinson, Kansas blogger fam story
What social media is ....
…. and is not.
Takeaways● It's networking & human relationships● Time + persistence = payoff● Meet your market where they are● Help attendees to share & grow
● Be more than a one-time-of-year event
@SheilaS@TourismCurrents
#NETourCon14
Photo Credits(all others my own)
● Mutton busting courtesy NEBRASKAland Days on Facebook
● Stop sign w/rabbits – Nationaal Archief Flickr Commons
● Goat pick-up sign – Gord McKenna Flickr CC
● Mr. Miyagi – amped Asia● Rescue SAR swimmer –
DVIDSHUB on Flickr CC
● Aggie yell practice – TX A&M Cushing Library
● SoMeT tattoo – Anne H. Swoboda Flickr CC
● Pineapple Whip fans courtesy Nebraska State Fair on Facebook
● Build a barn & Hutch bloggers – BJ McCray on Flickr CC
● Cats & beer – pinguino on Flickr CC
Thanks very much!Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents