Social Media For Business
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Social Media for Social Media for Business Business
from a VCU Student's Perspectivefrom a VCU Student's Perspective
Trevor DickersonTrevor DickersonOwner, RVA MediaWorks, LLCOwner, RVA MediaWorks, LLC
Background & BioBackground & Bio
22 year old VCU student22 year old VCU student
Editor & Publisher of Downtown Short PumpEditor & Publisher of Downtown Short Pump
Owner of RVA MediaWorks, LLCOwner of RVA MediaWorks, LLC
Downtown Short PumpDowntown Short Pump
Bought DowntownShortPump.com in 2004 for $8 Bought DowntownShortPump.com in 2004 for $8 as a freshman in high schoolas a freshman in high school
Began compiling information on area, forming Began compiling information on area, forming directorydirectory
Started posting news blurbs, then longer form Started posting news blurbs, then longer form articlesarticles
Grew from 100 to 35,000 page views per monthGrew from 100 to 35,000 page views per month
About to re-launch as a complete community About to re-launch as a complete community portalportal
Downtown Short Downtown Short PumpPump
RVA MediaWorksRVA MediaWorks
Incorporated in November 2008Incorporated in November 2008
Branched out of Downtown Short Pump following Branched out of Downtown Short Pump following requests to build websites similar to itrequests to build websites similar to it
First website built was for Richmond BizSenseFirst website built was for Richmond BizSense
Started doing graphic design, printing, light video Started doing graphic design, printing, light video production & aerial photography around Short Pumpproduction & aerial photography around Short Pump
Provided social media management services several Provided social media management services several well-known West End businesses for some timewell-known West End businesses for some time
RVA MediaWorksRVA MediaWorks
Elkin Sports Elkin Sports PerformancePerformance
Girls Can ClubGirls Can Club
Richmond BizSenseRichmond BizSense
Daily Grind Short Daily Grind Short PumpPump
Camelot Camelot EntertainmentEntertainment
Tobacco AvenueTobacco Avenue
What Is Social Media?What Is Social Media?
Utilizing & applying various forms of media to:Utilizing & applying various forms of media to:
Share informationShare information
Learn from othersLearn from others
Meet new peopleMeet new people
Gain, retain & reward customersGain, retain & reward customers
Solve problemsSolve problems
How Can My Business How Can My Business Benefit?Benefit?
Advertise specialsAdvertise specials
Create customer loyalty programsCreate customer loyalty programs
Generate buzzGenerate buzz
Respond to negative commentsRespond to negative comments
Provide product supportProvide product support
Stay on customers’ mindsStay on customers’ minds
Choosing Your StrategyChoosing Your Strategy
What type of business are you running?What type of business are you running?
What are the ultimate goals of your campaign?What are the ultimate goals of your campaign?
How much time and money can you devote?How much time and money can you devote?
What are others in my industry doing What are others in my industry doing successfully?successfully?
How can I best engage with my customers?How can I best engage with my customers?
The Good NewsThe Good News
Social media accounts are:Social media accounts are:
FreeFree
Easy to set up and maintainEasy to set up and maintain
Require less time than most think to runRequire less time than most think to run
Provide maximum return with minimum Provide maximum return with minimum investment when utilized efficiently and investment when utilized efficiently and effectivelyeffectively
Things to be Mindful of...Things to be Mindful of...
Portray your brand professionallyPortray your brand professionally
Be consistent with posting intervals & with Be consistent with posting intervals & with your voiceyour voice
Respond quickly to problems for maximum Respond quickly to problems for maximum valuevalue
Turn negatives into positives by solving Turn negatives into positives by solving problemsproblems
Social Media By The Social Media By The NumbersNumbers
Number of UsersNumber of Users(in millions)(in millions)
Facebook Game PlanFacebook Game Plan
Set up a Fan Page (business profile)Set up a Fan Page (business profile)
Ask fans to “Like” youAsk fans to “Like” you
Add Like/Recommend links to your website Add Like/Recommend links to your website contentcontent
Add a Fan Box on your homepage sidebarAdd a Fan Box on your homepage sidebar
Post photos, videos and regular updates to Post photos, videos and regular updates to FansFans
Twitter Game PlanTwitter Game Plan
Follow local people who have an expansive reachFollow local people who have an expansive reach
Post links to information you find interestingPost links to information you find interesting
Reply to users Reply to users (format: @UserName Tweet goes here)(format: @UserName Tweet goes here)
Retweet tweets you find to be beneficial to followers Retweet tweets you find to be beneficial to followers (format: RT @UserName Original tweet goes here)(format: RT @UserName Original tweet goes here)
Use and follow hashtags Use and follow hashtags (examples: #RVA, #SMCRVA)(examples: #RVA, #SMCRVA)
Respond quickly: tweets have shorter “shelf life” than Respond quickly: tweets have shorter “shelf life” than Facebook postsFacebook posts
Foursquare GameplanFoursquare Gameplan
Set up your business if you have a storefrontSet up your business if you have a storefront
Also useful for traveling businesses, food carts, Also useful for traveling businesses, food carts, etc.etc.
Set up free business account and manage Set up free business account and manage specialsspecials
Reward loyal customers for “checking in” to Reward loyal customers for “checking in” to your venueyour venue
Offer the “mayor” something extra specialOffer the “mayor” something extra special
Cross PromotionCross Promotion
Link your Facebook posts to Twitter (not vice-Link your Facebook posts to Twitter (not vice-versa!)versa!)
Link your website to social media and vice-versaLink your website to social media and vice-versa
Encourage visits to your social media platforms Encourage visits to your social media platforms with Facebook/Twitter/Foursquare-only deals & with Facebook/Twitter/Foursquare-only deals & specialsspecials
Add Facebook & Twitter like/recommend/tweet Add Facebook & Twitter like/recommend/tweet buttonsbuttons
A Good Next Step...A Good Next Step...
Attend Social Media Club of Richmond (SMCRVA)Attend Social Media Club of Richmond (SMCRVA)
Meet monthly and host a variety of topics & panelsMeet monthly and host a variety of topics & panels
Meet like-minded, social media-oriented Meet like-minded, social media-oriented businessmen and womenbusinessmen and women
Keep abreast of the ever-changing social media Keep abreast of the ever-changing social media worldworld
Meet new people and those you know from onlineMeet new people and those you know from online
Questions or Questions or Comments?Comments?
Facebook:Facebook:
Business: Business: RVAMediaWorksRVAMediaWorks
Personal: Personal: TrevorDickersonTrevorDickerson
Twitter:Twitter:
Business: Business: @RVAMediaWorks@RVAMediaWorks
Personal: Personal: @TrevorDickerson@[email protected]