Social Media &

Your Job Search

• “Your first impression is not

made with a firm handshake

– it’s with a Google search”

• --- Dan Schawbel, author of

“Me 2.0”

What is Social Media?

• The online tools that people

and businesses use to share

content, have conversations

and build relationships.

70%

• Who already has a social

media account(s)?

• How are you using your

account(s)?

• Who are you connected to?

Practical Uses for

Social Media

• Building your brand

• Enhancing your visibility

• Demonstrating your expertise

• Building your network

Practical Uses for

Social Media

• Building your brand

• Enhancing your visibility

• Demonstrating your expertise

• Building your network

• Develop concise messaging

skills

Building A Plan

Know what you are trying

to achieve

Know why you are trying

to achieve it

Know who your audience is

Know how you are going

to measure if it is working

Network on Facebook

Facebook pages

Privacy

All your privacy settings…

Facebook tips

• Use Facebook lists

• Research and keep notes on how you

are connected, what your connections

do, where they work

• Ask

• Keep your network informed of the

status

LinkedIn

Linked In searches

Linked In

Advanced Searches

Twitter

Let People Know You Are

on a Job Search

Use Twitter chats to

network

Google+

Hyperlink your resume

Google Yourself… OFTEN

Google Alerts http://www.google.com/alerts

There Might Not Be

“Rules”

But There Are Some Dos &

Don’ts

So What Do I Talk About?

• Be Human / Be Real

• Don’t just push information - Converse

• Respond appropriately

• Show your expertise

• Share information

• Find and talk with leaders in your field

Do…

• Have (and maintain) an online presence

• Clean up your profiles

• Keep job news offline

• Know What Your Message Is

• Your Research

And a few don’ts…

• Assume you have to be everywhere

• Start and stop or be inconsistent

• Have a profile but not use it

• Don’t post T.M.I.

• Don’t just use social media

• Don’t get sucked into the online black hole

• Friends … what they post and

how you interact with them

• Likes … thumbs ups, RTs,

pages

Some good advice…

Gloria Bell

@gloriabell

215-625-2308