SOCIAL MEDIA & JOB SEARCHMichele Martin

www.michelemmartin.com

@michelemmartin

I’m Michele

Our Agenda

•Current state of job search from employer perspective

•Job boards

•LinkedIn

•Facebook

26.7% of external new hires come from referralsOne hire for every 15 referralsNumber one source for hires

Source: CareerXRoads 2010 Survey

22.3% come from company website

Source: CareerXRoads 2010 Survey

13.2% come from job boards

CareerBuilder and Monster two top sites

MORE INFO

92% currently use or plan to use social media to recruit.

1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring.

58% have successfully hired candidates through social networking sites.

36% say they plan to spend LESS on job boards.

38% say the plan to spend LESS on external recruiters.

IMPLICATIONS?

Job Boards

THE CHALLENGES Many openings outdated Multiple openings Too much competition Employers making less use of job

boards

TIPS Don’t spend a lot of time on boards—

LEAST effective form of job search Use boards for research Search locally Search specifically Use “niche” boards where possible Apply through company website

Social Media and the Job Search

What Do Employers See When They Search For You?

Social media is about connections

Professional social network Way to research businesses

and individuals Professional “branding”

opportunity

SIGN UP FOR AN ACCOUNT

CREATE YOUR PROFILE

CREATE YOUR PROFILE

CREATE YOUR PROFILE

MAKE CONNECTIONS!

MEET THEIR CONNECTIONS. . .

FINDING JOBS ON LINKEDIN

LINKEDIN COMPANION

USE “FIND JOBS” FEATURE

VISIT COMPANY PAGES

WORK YOUR CONTACTS

JOIN AND USE GROUPS

WAYS TO USE LINKEDIN

Expand and work your network! Get/make recommendations Advanced search of people with your skills—

see where they work Look at company profiles to see where people

from that company may come from and where they go next

Use Company Profiles to see if a company is hiring

Join Groups

MORE WAYS TO USE LINKEDIN

Look for 1st or 2nd level connections to hiring managers and recruiters

Find a connection to get the “inside scoop”

Ask/Answer Questions

Print up business cards with your LinkedIn profile

Include LinkedIn profile in email signature

Help people in your LinkedIn Network

Privacy!

REMEMBER!

Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy.

Facebook is always changing settings—have to stay on top of how privacy is changing.

PHOTOS! Two ways they show up

Upload Friends “tag” you

Managing photos:

Don’t upload questionable photos

“Untag” yourself from questionable photos

Control who can see your photos

POSITIVE STRATEGIES

Use status updates to connect, let people know about job search.

Revise profile to emphasize professional/ educational accomplishments

Limit photos Choose friends

wisely Join and get active

in groups and on Fan Pages that are connected to your profession and/or to companies that interest you

OVERALL STRATEGIES (FROM RESEARCH)

Spend more time on job search

Target companies of your current contacts.

When you find a lead, first check your network for a connection.

Spend more time expanding your “weak ties.”

Spend more time turning weak ties into strong ties.

TO SUMMARIZE . . .

Spend minimal time on job boards Use boards strategically—for information Focus on building networks, both on and off-

line Use LinkedIn to visualize and make

connections Manage Facebook privacy settings Explore other ways to use social media for

branding and making connections

http://michelemmartin.wikispaces.com/