Social media and your business

Social Media and Your Business

Steph Marshall Power@steph_m_power

#stephsprezi

www.tigernash.co.uk

What will I say?

• Practical advice, useable straight away• Why social media does not sit in isolation

when it comes to marketing strategy• Who, what, when and how to use it• Examples of #socialmediafails• Some top tips for dealing with social media• The highlight pros and cons of social media

@steph_m_power #stephsprezi

Get involved

• Follow me on Twitter @steph_m_power• Use #stephsprezi to follow our discussion• Get Twitter handles from everyone in the

room or create one if you want to• Use this talk and me as practice


Why?


about.me


In the beginning…


Why do we go online?


• Primarily we go online to:– Learn: educate, research, keep informed– Have Fun: entertainment, escapism– Socialise: connect, share, discuss, community

• More than twice as many people go online to socialise (82%) than to do business (39%) or shop (31%)

• Source: RuderFinn.com Intent Index

Why use social media in business?

• It will become the norm and expected• It allows us to nurture relationships• Know: It gives us ‘virality’ or easy exposure • Like: Interaction with real people is authentic• Trust: Social proof of value

Awareness | Credibility | Authority


WARNING: Scary slides coming up


Well it’s better than this one…

Content is still King

• Linked-up strategy to direct users to high quality, interesting content

• Twitter should not replace a blog or other important online activities

• Content needs to be updated regularly across all online platforms

• Nothing will happen unless you make it – there is no social media without substance


Get it?


#socialmediafails

• Nestlé and Greenpeace on Facebook

• Kevin Smith and Southwest Air on Twitter

• Lewis Hamilton and McLaren telemetry data


Fastest Formula 1 Tweet Removal… Ever


Dearest @JensonButton and @TheFifthDriver I’m so sorry, lots of love @LewisHamilton

Dealing with social media

• Develop a social media strategy• Establish the ground rules for dialogue• Monitor social networks• Recruit allies• Respond quickly• Tailor your response to the situation• People don’t relate to faceless corporations.

They relate to people@steph_m_power #stephsprezi

Dealing with social media

• Direct the discussion• Don’t be defensive• Build bridges• Adopt a sharing mindset• Add value• Be consistent• Be authentic


It’s good to share

Cons of Social Media

• Time consuming – tools may be free but the running of them will cost

• Managed – Direct engagement with end user needs to be handled properly; timely

• ROI – Not powerful way to make sales directly• Brand – dilution; control; negativity• Drain – on productivity in workplace


Pros of Social Media

• Cost – cheap in comparison to other media• Fast – build your target audience quickly• Direct – engagement / relationship• Reach – WOM / viral / global • Creative – more chances to get funky• Crisis – quash crises quickly


Top Tips for Social Media Use

1. Listen. Learn. Discover.2. Join in. Be engaging; ask and

answer questions.3. Target. Respond. 4. Be nice. Don’t swear, stalk or argue.5. Keep it up!


Useful Facebook Tips

Link | Like | Comment | Share

• Have to have a personal account • Groups versus Pages• Room for full info, pictures and a cover photo

that is yours• Customisable pages | Apps• Adverts versus Sponsored stories


Useful LinkedIn Tips

Complete | Connect | Contribute

• Complete your profile and a company page, get employees to join it

• Make it clear what you do, what you’re good at and how your business can help

• Join groups and contribute to conversations• Update regularly, posting useful information


Thank you

Steph Marshall Power@steph_m_power

#stephsprezi

@tigernashwww.tigernash.co.uk

http://www.linkedin.com/company/tigernash-ltdhttps://www.facebook.com/TigerNashLtd

Social media and your business

Business

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