Social Media Activism
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SOCIAL MEDIA ACTIVISM AKU Bioethics Alumni Reunion 26.6.2014
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Transcript of Social Media Activism
SOCIAL MEDIA ACTIVISMAKU Bioethics Alumni Reunion
26.6.2014
What is …
Social Media ActivismConsists of different ways to promote/direct change in the society
Social activism depends a lot on the person leading the change, and what they want to change
Social platforms don’t directly cause the change, at times, but certainly help it happening
Activism via social media is:
Reliant on Technology Mobile Geographically
dispersed
Why Social Activism
The power of one
The power of one million
Megaphone becomes
wider
Transparency is easier
Egypt Revolution • The movement began on Jan 25,
2011 (spurring popular Twitter hashtag #Jan25) and lasted until Feb. 11, when Mubarak finally agreed to step down.
• 325,000 posts on social media generated in a day
• Voice given to people who were silenced by the government
#NoMakeupSelfie • Women posting photos of
themselves without makeup in UK• Cancer awareness being the theme,
selfie posters pledged donations to cancer charities and Cancer Research UK, set up a text number to make donating even easier.
• Cancer charity in UK raised more than £8m in six days
Malala Yousufzai • 2009: Started an anonymous blog
for BBC detailing her life under Taliban rule, their attempts to take control of the valley, and her views on promoting education for 22 girls
• 2010-11: Yousafzai rose in prominence, giving interviews in print and on television
• 2012: Critically shot for her efforts in promoting education
Ways to participate
How social media rewrites the rules of activism
Changing public
awareness
Word of mouth
persuasion
Increased sense of urgency
All of that virtual liking, following, joining, signing, forwarding, and, yes, clicking, has a lot of potential to grow into big change.
VIDEOBrazilian Association of Organ Transplant
SO WHAT IS IMPORTANT FOR YOU?
