Gaurav Mishra Digital Activism Social Media Club Delhi 21112009
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Digital Activism in India and China Gaurav Mishra | 2020 Social Social Media Club Delhi November 21, 2009
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Transcript of Gaurav Mishra Digital Activism Social Media Club Delhi 21112009
Digital Activism in India and ChinaGaurav Mishra | 2020 Social
Social Media Club DelhiNovember 21, 2009
Why India and China?
Source: NYT
Social Media UsageIndia + China
Shared Usage: Cyber Cafes
Early Adopter Bias
Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month
USA China India World
Update personal weblog 16% 61% 36% 28%
Upload to video sharing website 18% 46% 45% 29%
Upload to a photo sharing website 32% 56% 49% 39%
Manage profile on a social network 35% 56% 59% 48%
Subscribe to a RSS feed 14% 44% 37% 26%
Download a podcast 22% 65% 49% 36%
Read blogs/weblogs 51% 84% 77% 63%
Watch video clips online 63% 84% 80% 75%
Number of internet users (millions) 100.0 61.0 17.8 475.0
Attitudes towards sociability, privacy and trust.
No Global SNS Preference
Source: Oxyweb based on Alexa data, 2008
Facebook MySpace Orkut Xiaonei Vkontakte Hi5
China: Parallel Web Universe
Hat Tip: Shel Israel (http://redcouch.typepad.com/weblog/2008/11/chinas-top-web.html )
China: Comsenz Build a SNS
Source: http://www.comsenz.com/products/discuz
India: SMS GupShup Group SMS
Source: http://www.smsgupshup.com
Citizen Journalism
Old Media + New Media
The Digital News Lifecycle
TIME
REACH/DEPTH
© Gaurav Mishra (www.gauravonomics.com)Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)
SMS Alert
Blog Post
News Story
Context Analysis
Conversation
Personalization
Social Media + Digital ActivismIndia
India: SEA-EAT Blog
Source: http://tsunamihelp.blogspot.com/
India: Mumbai Terror Attack
Source: http://flickr.com/photos/vinu/sets/72157610144709049/
India: Pink Chaddi Campaign
Source: http://thepinkchaddicampaign.blogspot.com
India: Blank Noise Project
Source: http://blanknoise.org
India: NGO Post
Source: http://ngopost.org
India: Caste Based Communities
Source: http://www.orkut.com/Main#Community.aspx?cmm=5085362
India: Shiv Sena’s Orkut Crusade
Source: http://www.orkut.com/Main#Community.aspx?cmm=1308974
India: L K Advani’s Blog
Source: http://blog.lkadvani.in/
India: Tata Tea’s Jaago Re
Source: http://jaagore.com/
India: Vote Report India
Source: http://votereport.in
Social Media + Digital ActivismChina
China: Censorship/ Net Police
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
China: 50 Cent Army
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
China: Human Flesh Search Engine
The Kitten Killer of Hangzhou Corruption Amongst Local Officials
China: Sichuan Earthquake
Source: http://www.tudou.com/programs/view/6YdfN8iPwDs/
China: Harmonius/ River Crab
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)
China: Alpaca Sheep
Source: http://www.youtube.com/watch?v=O3tPA_Z_MT0
China: Cyber Civil War 2.0
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
China: Cyber Nationalism
Source:
China: Cyber Nationalism
Source: http://anti-cnn.com/
China: Digital Democracy
Source: http://elianghui.people.com.cn/2009/Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)
In Summary
Three Mantras of Social Media The future has already arrived. It’s just not evenly
distributed yet.
Technology determines what is possible and what isn’t; society chooses what happens and what doesn’t.
The tools are transient; the value system is here to stay.
Digital Activism in Three Steps Listen/ Understand: Aggregate public opinion and flag flash
points.
Engage/ Energize: Use virality, modularity and granularity to build a grassroots movement.
Bridge: Use both new media and mainstream media to translate online engagement into offline action.
