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SocialMediafor(Poli/cal)Ac/vism

NataschaThomsonNaThomson@Marke1ngXLerator.com@NaThomson

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Agenda

2:30PM–3:00PM WhySocialMedia?

3:00PM–3:30PM Facebook3:30PM–4:00PM TwiFer4:00PM–4:30PM Q&A

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TheUl/mateGoals

ü Listening&Learningü TakeaStandü InfluenceDecision-Makersü EducateFamily,Friends,Strangersü BuildCommunityü Mobilizeü ShapeHistoryü ComicRelief

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WhySocialMedia?

ü It’swherepeoplespendalotof1meü It’sefficientü It’s(o^en)publicü Itspreadsthemessage

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HowtoUseSocialMedia?

ü Connectdirectlywithpoli1ciansü Organizeeventsü Informü Engage

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FishWheretheFishAre

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WhereAREtheFish?

11Source:WeAreSocial

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WhataretheFishDOING?

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SpreadtheMessagebyMakingit“Searchable”

hFp://www.internetlivestats.com/google-search-sta1s1cs/

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Always

ü Checktheaccuracyofwhatyoushareü No#Alterna1veFactsü BeRespeciulü Rememberthat“apostisforever”

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Always

ü Checktheaccuracyofwhatyoushareü No#Alterna1veFactsü BeRespeciulü Rememberthatapostislikeadiamond

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5FacebookTac/cs

1.  Followpeopleinyourtargetaudience–  Poli1cians–  Ac1vists

2.  Postontheirwalls&commentonposts3.  Share&likerelevantposts4.  Joinexis1nggroups5.  Startyourowngroup

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Follow&EngageWith

1.  Senators2.  Representa1ves3.  Mayors4.  CityCouncilMembers5.  MembersofthePress6.  Ac1vistsLikeYou

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hFps://www.govtrack.us/congress/members/CA

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CreateanEvent

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TwiLer

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Hashtags help to organize conversations

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5 Twitter Tactics 1.  Follow people in your target audience 2.  Engage

–  Tweet directly to people –  Reply to their posts –  Retweet posts (with or without comment) –  Mention people in your tweets –  Like tweets

3.  Create lists (& add people to them) 4.  Follow & participate in discussions on hashtags 5.  Live stream events Option: report & block people

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SocialMediaAc1vismAr1cles•  hFp://retrieverweekly.umbc.edu/social-media-shapes-umbc-ac1vism/•  UMBCProgressives:hFps://www.facebook.com/groups/973738419337032/•  hFp://www.seaFleweekly.com/news/social-media-social-ac1vism-and-trump-a-

recipe-for-mass-ac1on/

•  hFp://www.branddrivendigital.com/social-media-ac1vism-effec1ve-slack1vism/

•  hFp://www.salon.com/2016/07/14/ac1vism_moves_to_facebook_why_whats_good_for_social_media_might_not_be_so_good_for_dem_partner/

•  hFps://jia.sipa.columbia.edu/social-media-civic-engagement-and-slack1vism

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Q&A

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hFps://qz.com/731937/social-media-ac1vism-just-helped-zimbabwes-an1-mugabe-movement-score-a-major-victory/