Social media a beginner's guide - by obergine
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Social Media – a beginners guide Wednesday, 6 July 2011
description
Social media for beginners - this presentation includes some top tips and advice for those within the drinks and hospitality industry. Content includes a best practice tips for setting up and using Facebook, Twitter, blogs, YouTube
Transcript of Social media a beginner's guide - by obergine
Social Media – a beginners guide
Wednesday, 6 July 2011
Introductions
Who is Obergine?
Full service digital marketing agency.
We create onlineonlineonlineonline and mobilemobilemobilemobile solutionssolutionssolutionssolutions that add value to our clients and their customers.
Clients include:
� Concha y Toro
� Cono Sur Vineyards & Winery
� Oxford University Press
� University of Reading
About the presenters
Jeremy Anderson
Digital director
Jeremy is a founding partner of Obergine and is responsible for client services and digital strategy.
www.twitter.com/jobergine
Anna Storrs
Digital consultant and project manager
Anna leads the Concha y Toro account for Obergine for digital and print marketing activities.
www.twitter.com/annastorrs
About the presentation
Social media – what’s all the hype?
Facebook me!
Retweet
Like us
Uh oh, I’ve been tagged!
Hashtags
THE Wall
Is it just a load of buzzwords?
“An online engagement and interaction of groups of people with similar interests”
So…just what is social media?
� Conversation
� Interaction
� Engagement
� A place to hang out and communicate
� Sharing of news, ideas and opinions
� Providing a point of view not just expertise
� An extension of your sales team without the overheads
YES…YES…YES…YES…
� Social networking accounts for a quarter of all time quarter of all time quarter of all time quarter of all time spent on the internet
� Over 40% of companies 40% of companies 40% of companies 40% of companies in the UK are heavily involved in using social networks to win new business
� Only 5% 5% 5% 5% of companies do not engage in social media on any level
Is it really that important?
Builds brand awareness and perception
Increases online visibility and drives traffic to your website
Improves customer insight
Enhances customer service and feedback
Aids customer loyalty
Identifies potential issues and business opportunities
How can social media benefit my business?
Social media marketing top tips
So what are the core social media channels?
Content creation Content sharing
Where do I start?
Quick wins
a micro-blogging platform to gain instant updates from your friends, industry experts, customers and competitors
� Over 95 million 95 million 95 million 95 million Tweets are written each day…
� …at a rate of 4 million Tweets per hour4 million Tweets per hour4 million Tweets per hour4 million Tweets per hour
� Twitter is the most popular website used by organisations as part of their social media strategy
� But only 27%27%27%27% of companies use Twitter as a customer service customer service customer service customer service tooltooltooltool
Why Twitter matters…
� 140 characters or less
� Customise your Twitter profile or risk being classed as spam
� Follow. Observe. Engage
� Don’t just broadcast - reply and comment
� Include links using URL shorteners
� Use #hashtags
Twitter tips
Use the tools available
Get listed on Google Places
Why Facebook matters…
“a place to connect and share with the people and organisations in your life”
� Facebook is the second most visited site second most visited site second most visited site second most visited site in the UK after Google
� 48484848% of the UK % of the UK % of the UK % of the UK population are Facebook users
� Facebook advertisers in the food and drink industry receive 257% better click through 257% better click through 257% better click through 257% better click through raterateraterate
Create a Facebook Page
� Create a page not a group
� Include company information
� Grab your vanity URL
� Publish engaging content of different formats
� Plan ahead
� Customise
� Incentivise with promotions
� Be responsive and personable
A content creation channel “that allows users to reflect, share opinions, and discuss various topics in the form of an online journal”
� 47474747% of companies % of companies % of companies % of companies own a corporate or brand blog
� In May alone there were over 100,000 blogs100,000 blogs100,000 blogs100,000 blogs posted in the UK containing the word “cocktail”
Why blogging matters…
� Choose a blogging tool: Blogger, WordPress, Tumblr or within your CMS
� Create your own editorial schedule and topic repository
� Blog regularly
� Get creative and open up conversation
� Invite influential guest bloggersfrom the hospitality industry
� Add RSS
Best practice – Blogs
“A place to discover, watch, upload and share videos”
� YouTube holds 55% of the UK market share 55% of the UK market share 55% of the UK market share 55% of the UK market share for online video
� 2 2 2 2 billion billion billion billion videos are watched on YouTube each day
� YouTube is the fastest growing social network fastest growing social network fastest growing social network fastest growing social network in the UK with a monthly reach of 17.7 million17.7 million17.7 million17.7 million adults per month
Why YouTube matters…
� Create and customise your Channel
� Upload and optimise your videos: keyword tagging, relevant thumbnails
� Engage with the YouTube community
Best practice - YouTube
� Increase your community by connecting your channels:
• Blog it• Embed it• Tweet it • Add it to your Facebook Page
� Build in feeds
� Integrate your online AND offline channels
Integrate your channels
Only 7%7%7%7% of marketers are measuring the impact of social media
� Define your business goals
� Align your metrics and tools
� Use the free tools
� Trends
� Actionable insights
Measure and measure again
Takeaways
Top tools and further information
ToolToolToolTool URLURLURLURL FunctionFunctionFunctionFunction
www.tweetdeck.com Twitter management
www.google.com/alerts Social media measurement
www.socialmention.com Social media measurement
www.google.com/analytics Web analytics
www.facebook.com/FacebookInsights
Facebook page monitoring
www.mashable.com Digital marketing best practice
www.econsultancy.com Digital marketing best practice
www.google.com/places Google Places listing
� Start with Twitter then Facebook Twitter then Facebook Twitter then Facebook Twitter then Facebook – you don’t have to do everything at once
� Create a Facebook Page Facebook Page Facebook Page Facebook Page not Group
� BrandBrandBrandBrand your social media channels
� Do Do Do Do not hide not hide not hide not hide behind a brand name
� Integrate your channels with linkslinkslinkslinks and content sharing facilitiesand content sharing facilitiesand content sharing facilitiesand content sharing facilities
� Add RSSRSSRSSRSS to your blog
� Don’t neglect your channel – interact on a daily basisinteract on a daily basisinteract on a daily basisinteract on a daily basis
� Be nice! Be generous. Give Give Give Give back back back back to those who interact and share your content
� You're human – so communicate like communicate like communicate like communicate like a humana humana humana human
Top takeaway tips
Thank you
Thank you
If you wish to discuss your digital or print marketing activities with Obergine, please contact us using the details below.
Jeremy Anderson Obergine
Anna Storrs The Jam Factory
Mob: +44 (0)7718 781189 27 Park End Street
Tel: +44 (0)1865 245777 Oxford OX1 1HU
Email: [email protected] United Kingdom
Web: http://www.obergine.com
Twitter: http://twitter.com/obergine
Facebook: http://facebook.com/obergine.agency
