Beginner's Clinic: Why Social Media
description
2012 Social Media for Nonprofits Conference Beginner's Clinic with Dean Browell of Feedback Agency
Transcript of Beginner's Clinic: Why Social Media
- 1. RICHMOND LONDON PARIS
- 2. Beginners Clinic:Why Social Media?Dean Browell, PhD Executive Vice [email protected]
- 3. My Perspective
- 4. Social Media TerminologyNew Media = Social Media = Emerging Media = THE INTERNET(its everywhere, and soon well stop labeling it)
- 5. Social Media TerminologyNew Media = Social Media = Emerging Media = THE INTERNET(its everywhere, and soon well stop labeling it)Also: Social Media is about more thanFacebook or Twitter, its forums, messageboards,geographic online hangouts...
- 6. "People over 50 now account for42% of all social networking users,up from 22% a year ago.47% of internet users ages 50-64 and26% of users age 65 and older now usesocial networking sites." - Pew Research, August 27, 2010 Findings: Older Adults & Social Media
- 7. "28% of American adultsuse mobile and sociallocation-based services." - Pew Research, September 6, 2011
- 8. Interesting Global Differences Adoption rates Geolocation radically different French elections Googles most successful social network (hint: its not Google+) The Blackberries of Trinidad Lack of boundaries
- 9. What Is All This Really?A community.A community that in manycases created itself.
- 10. Channels, Behavioursand Trends
- 11. Consider: Facebook900 million active users and counting...
- 12. Consider: Facebook 450,000 new users each day 85% market share of 4-year universities Over 40% of new users over 35 #3 in top websites overall; #1 Photo upload site Average visitor: college educated, visits 7 hours a month (compare to Googles 2 hours a month) Fastest growing demographic? Women over 55... Now more people over 55 than in High School In 2010 & 2011 Facebook > Google for most visited website Stats from ComScore, Facebook & Forrester Research
- 13. Consider: Twitter 200+ Million active users 33 Billion Tweets a day 75% of traffic outside of Twitter.com 10% of the users make 90% of the content Realtime, not historical Customer service Different ecosystem than Facebook About conversations
- 14. Consider: LinkedIn The professionals choice? Where you go to... Male vs. Female: Leveling Off The Male Irony 200 million strong, 200 million weak Companies Research leads, find new ones List work Board, committee participation
- 15. Pinterest
- 16. Important Distinctions inPhotography and Social vs
- 17. Geolocation...
- 18. Consider:Perspective on Mobile
- 19. Important Lessons:Four Key Trends in Behavior
- 20. #1 - PrivacyGet in before the door closes, even if youcant control the conversation
- 21. #2 - You Dont Have to BeEverywhere...but you can bet your audiences are at leastlooking, and probably talking somewhere...
- 22. #3 - If You Dont Answer......Someone else will - and they are seekinganswers anywhere they can get them
- 23. #4 - ListenUnderstanding your audience and theirbehavior is crucial to using your time, moneyand assets wisely
- 24. Thank you for listening! Twitter.com/feedbackagency Facebook.com/feedbackfb