M:\Social Media\Social Media Workshops\Step Into Social Media July 2010
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Transcript of Social Media
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technologywill continue to make
Neither privacy nor publicity is dead, but
a mess of both.Dana Boyd, Harvard University
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Social media
sociology
technology.Brian Solis, Principal at Altimeter Group
psychologymore than
and
is about
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Be AUTHENTIC,be TRANSPARENT,
be ALTRUISTIC.Nils Montan,
ipally.com
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Monitor,engage, andbe transparent.These have always been the keys
to success in the digital space.Dallas Lawrence, Managing Director ofBurson-Marsteller’s
Proof Integrated Communications
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Don’t worry;skills are cheap,passion ispriceless.Gary Vaynerchuck, Author of “Crush It”
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listen, engage,
Social media is not a media.The key is to
and buildrelationships.
David Alston
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If you’re looking for the next big thing,and you’re looking where everyone else is,
you’re looking in the wrong place.Mark Cuban, owner of the Dallas Mavericks
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If contentis king, thenconversationis queen.John Munsell, CEO of Bizzuka
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It has never been easierto be as influential
as you can be today.Jordan Raynor, Republican Web strategist
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Imagine a world in whichevery single person on the planet
is given free access to the sumof all human knowledge.Jimmy Wales, founder of Wikipedia
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If you have
n’t found it
yet,
keep lo
oking.
Steve
Jobs,
Chairman and C
.E.O. o
f Apple, In
c.
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Marketing is no longer about the stuff that you make, but about thestories you tell.Seth Godin, sethgodin.typepad.com
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The hardest thing for marketers is toturn over the brand experience tothe community and let them define it.
Eric Erwin, Executive Vice President of Marketing and Product Development at Wilton
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As a general principle,the more usersshare about themselves,the more others in the community will
learn about them and identify with them.Matt Rhodes, Social Media Today
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If you make customers unhappy in the physical world,they might each tell six friends.
If you make customers unhappy on the internet,
they can each tell
6,000friends.
Jeff Bezos, CEO at amazon.com
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Twitter is a great place to tell the world what you’re thinking
before you’ve had achance to think about it.
Chris Pirillo, blogger
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You can’t tiptoe into social media.You have to jump into the pool.
People have a natural fear of it. But the scary partis not being there. Your customer is already there.
Dave Saunders, madisonmain.com
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Quit counting fans, followers, and
blog subscribers
like bottleThink, instead, about
cares about what you’re doing.Amber Naslund, Social Media Today
caps.what you’re trying to achieve
and the community that
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Social media canbe a bit like a bunchof people withmegaphonesblurting out theirmessages one-way.Brian J. Carroll, CEO o InTouch, startwithalead.com
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All one needs is a computer,a network connection,and a bright spark ofinitiative and creativityto join the economy.Don Tapscott, dontapscott.com
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The common reputation of Twitter is that it’s frivolous, whichisn’t the case. If it’s set up right, it’s a rich environment of lots of learning and sharing of important material. It’s not just “what I had for breakfast.”Lee Rainie, Director of the Pew Internet & American Life Project
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Human beings are far more likely to communicateideas and information with others
when they are emotionally engaged.Maki,doshdosh.com
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Humans like to know about
the good, the bad, and the ugly side
of people, places, and situations,as well as to share this information with others,often as
quickly as possible.
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We want to be connected, to makea difference, to matter, to be missed.
We want to belong, and yes, we want to be led.Seth Godin, sethgodin.tpepad.com
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How can you squandereven one more day nottaking advantage of the
greatest shifts of ourgeneration? How dare
you settle for less whenthe world has made itso easy for you to be
remarkable?Seth Godin, sethgodin.typepad.com