Social Media Week: Social Media University
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Transcript of Social Media Week: Social Media University
Social Media University: A College Student’s Online Mind
Wednesday, February 20th 2013
gender
70% 30%
T
university / college
American University 81%
George Washington 5%
Georgetown 1%
UMD 1% Large # of responses from Florida: Florida State, FSU, University of Florida
social media platforms used on on a daily basis?
Pla$orm Percentage
98%
74%
68%
53%
49%
26%
26%
10%
9%
Others of note:
98%
74%
68%
53%
49%
26%
26%
10% 9%
favorite platform for interacting with friends
Facebook, 82%
Twi@er, 9%
Instagram, 4%
Pinterest, 1%
Tumblr, 2%
Do you follow/like a brand on Twitter or Facebook?
No 13%
Yes 86%
N/A (I don’t have Facebook or Twitter) 1%
Favorite platforms for listening to music
38%
7% 27%
21%
3% 4%
iTunes
YouTube
Spotify
Pandora
Songza
8track
do you use your social media accounts primarily to post content or to see what others are posting?
Mostly to Post Content [ 5% ]
Mostly to See/Hear What Others Are
Saying [ 31% ] “It’s About
50/50” [ 62%]
how do you feel about advertising on social networks?
40%
17%
28%
9% 6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Very Annoying Somewhat annoying
Indifferent Somewhat useful
Very useful
Column1
17% 28
% 9%
40%
VERY ANNOYING VERY USEFUL
17%
28%
9% 6%
THANKS FOR ALL THOSE WHO PARTICIPATED IN THE SURVEY!