Snowball english short ver june 2012
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Transcript of Snowball english short ver june 2012
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Tourism in the Lillehammer region
• 140 members in Lillehammer Turist from 7 local communities from Sjusjøen – nord Fron,
• www.lillehammer.com
• About10 000 hot beds, at least 100.000 cold beds
• 1,3 mill guest nights in hot beds (45% in winter)
• 10% employed in tourism
• Turnover 1,3 billionNOK
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Snowball – clustering tourism, culture, sport, media and health
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Snowball partners; public-private partnership
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Snowball – two main strategic areas
Snowball tourism & experiences
Vision: Europe´s most complete region for winter sport and experiences
Snowball sport
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Spissing de neste fem årene
Barnefamilier hele året
Vintersport i verdensklasse
Arrangement
som reiseanledning
Kulturell
innfallsport ?l @ordene
Konsept-‐ og opplevelsesutvikling
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Snowball strategy
?
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1. Importance of a good brand in order to be chosen as a destination
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7 local communities – one brand
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Branding through tv
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2. Deliver the goods! Importance of product development
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Biking
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Snow and ice festival
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Sport tourism
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3. The selling process
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www.lillehammer.com
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4. Returning business - importance of quality
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Service quality
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5. Long term development
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Building the networks
• Conference
• Study tours
• Seminars
• etc