Screen Media Technology// Our Credentials

Last Revision: February 2015

// Our Background

Formed in October 2001,Screen Media started asRetail Technology Specialists with a background in In-Store Marketing and Point-Of-Purchase Display.

We offer acomprehensive service,

providing a holistic approach to allaspects of creating and supporting

retail technology concepts anddigital media networks.

14 years pioneering experience of Retail / OOH Digital Mediaoperating within a wide rangeof environments worldwide, including retail stores, motor showrooms, shopping malls, airports and travel duty free.

Operating as a full service support partner installing and managing digital screen projects on behalf of Network Owners and Operators in a wide variety of sectors.

We work with a number of channel partners delivering solutions to major

Brands, Retailers and Media Owners.

ESTABLISHED

200114 years

experience

// Overview

• Privately owned company

• Head office in Hale, Manchester, UK

• Managed 2500+ digital screens

• Installed in 750+ locations

• International operations in UK, Ireland, Europe,

USA, the Gulf States and Australasia

• Active within the POPAI global network

Total service from a single source…

Samsung

Strategic Partner

SCALA

Certified Partner

Signagelive

Strategic Partner

LG Electronics

Strategic Partner

X2 Broadband

Accredited Reseller

POPAI Digital

Founder Member

System Design & Specification• Key considerations: content / channel / programming strategy, screen locations,

technology set up, communication infrastructure and support requirements.

Hardware Supply• LCD/LED Screens, Interactive Touch screens, PC and Solid State Media Players,

Bracketry and Fixing options Housings & Weatherproof casings etc.

Software• Windows & Linux platforms.• Scala, Digital View, SignageLive, Beabloo and Acquire.

Communications• Data Networking using ADSL Broadband connection,

3G or WiFi. Internal Signal distribution LAN/WLAN, Cat 5 cabling or wireless.

we

Design

Creative Services

• Multimedia Design• Graphics Design• Interactive Interaction Mapping• Motion Graphics, 2D & 3D Animation• Special Effects and Compositing• Touchscreen Graphics• Touchscreen Graphics

we

Create• Music, Image and Video Sourcing• Voiceover Recording• Advertising Design and Production• Branding Design• Video Editing & Re-purposing• Image Manipulation• Management of Live Feeds

Strategic Design & Content Management

• Stimulating mix of content and information.• Manage and deploy content updates or provide a ‘channel-like’ management service.

Communications Infrastructure Management• Approved re-seller of Broadband, 3G and WiFi.• Co-ordination of installation and activation.• Full control of the network, maintenance and admin.

Warehousing & Distribution• Facilities for short or long term arrangements.• Picking and packing service• Network of regional hubs for both installation and maintenance tasks.

Stock & Inventory Management• Stock and inventory managed effectively.• Aids efficient ordering of new stock and ensures on-going control of equipment.

Warranty & RMA Processing• On-site maintenance contracts.• Fault diagnosis to either repair or replace.• Liaise with manufacturers on a technical level.

we

Manage

Site Surveys• Positioning of screens, PC and speakers.• Fixing types and locations, size of poles / brackets.• Power requirements.• Head end equipment location.• Data cable layout and runs.• Communication infrastructure with wireless testing.

System Configuration• Combine all system components in advance of the physical installation.• Configuration and soak testing.

Installation• All types of screens, audio systems, projection equipment etc. along with software.• Data cabling, comms, config and testing.

Reporting• Standard or customised report.

we

Install

Telephone Helpdesk• Dedicated telephone number & email address per client.• First line logging.• Range of SLAs.• Telephone hotline typical response time 4 hours.

Network Monitoring• Network infrastructure.• Player uptime.• Content playback.• Fault indicators.

Remote Engineering• Second line technical support.• Diagnostics by telephone or remote access.• Resolution of hardware and software faults.

Content Management• Formatting / re-purposing of media files.• Upload, schedule and deployment.

we

Support

Communications Infrastructure Management• Range of options including ADSL & 3G Broadband.• Co-ordination of installation & activation of lines.• Maintenance & administration tasks.

On Site Maintenance• UK wide on-site response.• Fix or swap out of component parts.• Flexible range of response times.• Warranty cover / RMA management.

Reporting• Fault diagnosis procedures.• Repair or dispatch for manufacturer processing.• Standard or customised reports according to specific project.

we

Maintain

Technical Support, typical hours of operation:

Monday–Friday 0900-1700

Telephone Hotline, typical response time: 4 hours

Field Service Visits response time:

1-2 days or before next match/event

Content processing time: 2 working days for artwork artwork to be supplied to Screen Media via email ftp available on request

// Service Level Agreements

we

Install

we

Createwe

Manage

we

Support

we

Design

we

Maintain

NextFeature Video Wall

Installation of a 3x3 portrait video wall at the entrance of thestunning brand new Next Hedge End store.The video wall acts as a multiuse tool, used to greet customerswith look book images, current offers and store information & layout.

// Case Studies

UnileverShelf Video Strip

Supply of a 9-screen Shelf Video Strip with playerFor Unilever’s demo shop.Existing content was re-purposed and additionalcontent was story-boarded and animated by Screen Media.On-going content management and maintenance provided.

// Case Studies

PeroniShelf Video Strip

New brand launch in Booth’s retail outletsusing the Shelf Video Display directly atPoint-Of-Sale.

// Case Studies

Plymouth UniversityOutdoor LED

Strategic input into the Digital Campus project that aims to reinforce Plymouth University as a forward thinking, innovative institution for students, staff and the local community.

Supply and installation of large format, high quality 70 square metre LED screen on the new University Performing Arts building in the city centre.

The screen shows eye-catching and dynamic content created by the University’s own design team.

// Case Studies

DAKSWest End Window Display

Specification and supply of screens with built-in media playersand content re-purposing for DAKS window displays locatedon Bond Street and Jermyn Street, London.

In association with Green Room Retail

// Case Studies

KAOInteractive Window Display

Created animated touchscreen content from agency brief,produced final application including interface design,specification and supply of screens to fit within customshelf edge display.

In association with Valley and The Shopper Agency

// Case Studies

Raymond WeilInteractive Window Display

Production of an interactive window display installed inParticipating jewellery stores, with traditional watchdisplay back panels replaced by 32” LCD screens.

In association with Valley and The Shopper Agency

// Case Studies

Nike SBIn-store Info-tainment

Specification of closed and open-frame screens and contentre-purposing for Nike SB on Carnaby Street, London.

In association with Green Room Retail

// Case Studies

Gore-texAnimated Window Display

Specification and supply of screens for a moving promotionalwindow display for Gore-tex Weatherproofing.Animated content was created for the display screens.

In association with Valley Group

// Case Studies

Peek & CloppenburgPop-Up Shop

Specification and supply of PALLAS transparent bezel video wallscreens, housed within giant free standing iPad housings.

Supply, set up and locking down of multiple 24” touchscreen PCsproviding direct access to newly launched Fashion ID website.

In association with Valley and The Shopper Agency

// Case Studies

AmticoShop-In-Shop Browsing Experience

Specification and supply of 24” multi-touch screens and 65” portraitLCD screens, and liaison with client agency in Germany re contentand specialist configuration enabling linking between the two devices.

In association with Valley and The Shopper Agency

// Case Studies

Diesel For SelfridgesPromotional Window Display

Specification and rental of screens, Android tabletsand video wall for 2 x window displays at Selfridges,Oxford Street London.The displays were for the promotion of an exclusive range ofclothing designed by Nicola Formichetti for Diesel.

In association with Millington Associates

// Case Studies

Hermés For SelfridgesIn-Store Interactive Projection

Specification and installation of an interactive,virtual-reality wall projection as part of the Hermesinstallation by Miguel Chevalier exclusive toSelfridges, London.

In association with Millington Associates

// Case Studies

Marks & SpencerWindow Display Projection

Specification, supply and installation of projectors andcreation of animated content for Marks & Spencer’sin-store “Magic & Sparkle” Christmas campaign. The window displays were located at the flagship store in London.

In association with Millington Associates

// Case Studies

OasisScreen and Projection Network

Ultra short throw projectors installed across leading sites for thefashion retailer.Large images are projected side-by-side on the internal wallsand the projection units themselves are made to fit unobtrusivelyWith the rest of the store fittings.The textured wall covering adds to the overall effectiveness of theimages in promoting the store’s brand image.

// Case Studies

New BalanceInteractive Product Selector

Design, content production and programming of an interactiveproduct selector.Users respond to 4 questions leading to a product recommendation.Provided for use in DW Sports stores around the UK.

In association with 100% Group

// Case Studies

SennheiserIn-store Demo Unit

Specification and build of audio board for interactive productdemo for the launch of Sennheiser’s Momentum headphones.

In association with Valley Group

// Case Studies

LacosteKnightsbridge

Supply and installation of 3 Video Walls for thestunning flagship Knightsbridge Lacoste store in London. Two 3x3 video walls using 46in screens have facility for use with a laptop for company presentations. 5 x 40” provide a digitalheader for the Polo Wall display.

// Case Studies

CoastFeature 85” Portrait Screen

Specification, installation and content management of theCoast Feature screen consisting of an 85” portrait screenand online media player.The system was installed in the flagship Coast store onOxford Street, London.

// Case Studies

NikeLED Curtain

Installation of 14m LED curtain suspended in a circle in the centre of theground floor at Niketown, London.Curtain then moved to the Nike Stratford store entrance for the durationof the 2012 Olympics.Screen Media provided an app to enable store staff to deploy messagesof congratulation to successful athletes using an iPad.

In association with Millington Associates

// Case Studies

NikeLCD Video Wall

Installation of 15 screen video wall facing out onto Oxford Stat Niketown, London. New Scala PC provided with Client’s own LCD screens. Ongoing Content Management for non-standard sized image. Telephone Helpdesk and Onsite Maintenance also provided.

In association with Millington Associates

// Case Studies

NikeProjection System

Specification and installation of two blended Barco projectorsin the entrance of Niketown, Oxford Circus, London. Vioso blending software used for two units with verydifferent throw distances and a projected image over 5m wide.

In association with Millington Associates

// Case Studies

NikeInteractive LED Wall

Temporary installation of stunning 7m LED Video Wall in the entranceto Niketown, Oxford Circus, London. Dynamic custom interactive app was created to shadow peoplewalking through the store entrance for the launch of the Nike Fuelbandwristband.

In association with Millington Associates

// Case Studies

SkinsIn-store Measuring Unit

Installation of the in-store measuring unit in multiplelocations across the UK.

// Case Studies

Absolut VodkaAndroid Tablet App

Supply of Android tablets, development of interface design,and interactive programming for custom application installedwithin Duty Free area located in Stockholm Airport.

// Case Studies

SmirnoffStretch Screen Video Walls

Production of high-energy, visually stunning animated contentfor sets of stretch screens as headers for 4m wall displaysand island gondolas.Jaw-dropping interactive store-in-store experience for airportsaround the world!

// Case Studies

AudiAugmented Reality

We believe this to be the first UK Nationwide rollout of an Augmented Reality application!Interactive kiosk providing a stunning visualisation of the A1 unit before the carwas delivered to the showrooms.

In association with 100% Group and Valley

// Case Studies

AudiUsed Car Locator

Motion graphics production, user interface and programming,including a link to the Audi National Used Car Database.The Used Car Locator was designed for local use within adefined area e.g. 40 miles radius.Launched at Audi’s promotional display at the GoodwoodFestival of Speed.

In association with 100% Group and Valley

// Case Studies

Lifestyle SportsIn-store Custom Channel Network

Total system design, specification and supply of an MTV-style customisedin-store music channel for Lifestyle Sports stores in Ireland.

Project Management provided for rollout to stores throughout Ireland.

Ongoing Content Management includes live sports news feed and weeklydeployments of new music videos, in-store offers and adverts fromkey suppliers.

// Case Studies

Lifestyle SportsInteractive Touchscreen Product Selector

Design, content production and programming of an Interactive TV buyers guide.Installation and maintenance services provided for these popular units usedby customers and by store staff for product training.

In association with 100% Group and Valley

// Case Studies

Panasonic LumixAndriod Tablet App

Custom-made android app developed for in-store promotionof the Panasonic Lumix camera.App includes a lock down feature for the tablet to preventusers from navigating elsewhere.

In association with 100% Group and Valley

// Case Studies

DysonNetworked Projectors

Supply and installation of a projection system using 5 CanonProjectors networked on a LAN.Content repurposing, Project Management & Training provided also.

In association with Valley CPI

// Case Studies

Screen Media Technology// Thank you for your time

Screen Media Technology2 The Courtyard, 283 Ashely RoadHale, Altrincham WA14 3NG, UKt +44 (0)845 481 8020f +44 (0)845 481 8021e info@screenmediatechnology.comwww.screenmediatechnology.com