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Facilitating the Acceleration towardsMarketing Goal Attainment

Through providing meaningful insight onStrategic Rxon Research

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Introducing SMSRC

To take Prescription Research forward…to

NE T !E"E!

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Strategic Prescription Research : SPR

as the #rst step$ o%er in&clinic R' data representing

Three tiers of the Market P(ramid )*r+an E'tra&ur+an$ Rural

Three doctor segments ),pecialist

Generalist -.P$ G(nae$ Paed$ GP/Rural Doctors wide spread co0erage of ) Metro$ Additional Metro$

Mini Metro$ ,mall Towns E*R 1istricts

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Rural Doctors : 10%

(Extra-urban & Rural Mar et!

"E#ER$ S'("P ")nae Pae* CP!

+,%

( rban an* Extra-urbanMar et!

CLASS

CLASS / MASS

SPEC $ S'

..%

( rban

Mar et!

SPR Concept & Research DesignSPR Concept & Research Design

MASS

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Methodolog(• ME'/ D " 2 C EC' # 2 D$'$• 2e ha0e 34445 1octors in our Panel6 2e pro0ide R' Pad

consisting of 744 R's in duplicate-car+on cop(/ to these1octors once in e0er( 8 Months6

The 9riginal goes to the Patient : the duplicate is

retained for us to collect +ack6Each 1octor on Panel is met si' times in a (ear6;imonthl( collection is done as ) 3$#-2E4 5 M$R-$PR 5 M$ -3 # 5 3 -$ " 5 SEP'-

C' 5 # 6-DEC• PRESE#'$' #S :

2e make Three Four Monthl( Presentations to our .lientson a mutuall( con0enient date6 The Three Four Monthl(Presentation periods are ) N9"&FE; < MAR&=*N < =*!&9.T

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;R9A1 PARAMETER, ).ATEG9R? PRE,ENTATI9N

. broa* Para7eters : Ph)sical Response

&R' Trend +( ,PR ' ,pecialit(

Character Response

&R' -@/ ,tanding ' ,pecialit( &R' distri+ution @ across specialit( -;ar .hart/ & R'er ;ase : Per .apita

Perceptual Response

&P. Percei0ed .omplaint-P./B&what patient narrates his pro+lems6&P1 Pro0isional 1iagnosis-P1 /B&what 1octor diagnosed6

&.o&R' :…………………………Insights : ,igni#cance

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$bout SMSRC 2h( ,M,R. ) From the Familiar .omfort Cone to a Risktaking new "enture DInspired +( Top !eading Pharma .ompanies and 1irectAssistance for #ext e8el o9 Excellence

1ate of Foundation > Incorporation ) No0em+er 4 $ 8443

Team ,trength ) more than 7 4 professionals

9 ces ) H696 in olkata$ Regional 9 ces and JK Field.enters

9perations ) India and ;angladesh> Immediate E'pansionPlan to ,outh Asia

.ontd …

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$bout SMSRC -.ontd…/

Ser8ices )

Strategic Prescription Research (SPR!

E22 R' : E 'ecuti0e 2 unctions +ased on 2 acts :rientation toward impro0ed Results through ' raining

A specially designed management development programme for Brand and Sales Managers

Strateg) or shop ) ,trategic Marketing .onsultanc( on ;rand andMarketing Management$ Portfolio Management$ Field Force Planning and,tructuring

Clinical Research ) ,M,R. has setup reciprocal arrangement withMe*clin Research Pri0ate !imited L a .linical Research 9rganisation$

since 844K6,uccessfull( conducted num+er of multi&centre$ multi&specialit( Phase) III :I" clinical research studies in India6

facilitating scienti c evidence based strategic marketingfunctions.

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hat *oes SPR o;er <

;rand !ife .(cle Management

!eading to Product Portfolio Management

Resol0ing Therap( Management issues

Ensuring e%ecti0e ,trategic Implementation

9%ering ,trategic 1irection to .orporate Management

Resulting in$

,trategic R' .onsolidation

increased Rate of ,ales Growth -faster than .ompetition/

maintaining s(nerg( +etween ,ales ) Top : ;ottom !ine

SPR o;ers actionable Strategic Directions to achie8e

health) 4usiness "ro=th > continuousl) in a *)na7ic7ar et

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/o= SPR e8ol8e*?

Field operation initiated ) Fe+ruar( 8474

1octor enrolment and research panel formation ) April 8474

Pilot stud( conducted ) during Ma(&=une 8474

Full&scale operation L data collection ) =ul( 8474 onwards

At the time of our ProOect initiation$ we promised to startrepresenting our data e%ecti0e No0em+er 8474 onwards6 2ewere four months +efore schedule$ started our #rst presentationwith =ul(&9cto+er 8474 data

Now we ha0e ?ears months data +ank

,PR data is accessi+le through Power Pla( software and ?

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Think Google$ Face+ook and iTunes6 Now$ think a+out $nal)tics L

it s SPRclou*

SPRclou* is a simple bro=ser base* application and it s wellsecured

SPRclou* is a technologicall( enhanced 0ersion of SMSRC@s$nal)tics L one cloud will de#ne all sorts of possi+le datare resentation

SMSRC launched the its New Anal(tics… the second critical inno0ation

hat is SPRclou*?

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SPRclou* Ae) 2eatures

ser-centric interacti8it) L ask (our own Questions and formulate (ourown insights in a simple straightforward wa(

6isualise *ata in an) =a) )ou =ant L charts$ ta+les$ maps$ graphs andlist +o'es

Clic an) =here 9or 7ore *etails L remi'$ reassem+le in new 0iews$ #lter#elds as per (our selection$ see changes of data in seconds

Excel *o=nloa*able $ comprehensi0e information and high reportdimensionalit(

l* $pproach o9 $nal)sisPresentation

SPRclou* Presentation Mo*e

!, A !, ; !,. !, 1 !, E

Report Preparation

Further 1i0ision wise report distri+ution

SPRclou* Data

$pps $ccess through 6P# (=ebbro=ser base*!

Di;erent group accessing*i;erent anal)tics in *irect

presentation Excel *o=nloa*9or7at

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SPRclou* : 2ront Screen6ie=

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The Plus …66o%ered +(,M,R.

•

An e'tensi0e +road spectrum co0erage of1emographic 0ariation of 1octors - 34445/ $ higher of Field force across the countr(

• *nlike other the Rural Markets are +eing co0ered• The cloud ,er0ices• A s(stemic team approach $ periodical re0iew

meeting > Each client wise team meeting L +rainstorming

• The unmatched talent pools $ .linician > E'perienced

Marketing L ,ales Personnel L Training Persons alongwith +est talents of Prescription anal(sis• 1edicated whole time for 0er( !imited of clients

per Anal(st

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Thanks