Smartphones in Today's World
-
Upload
barbara-bermes -
Category
Technology
-
view
370 -
download
3
description
Transcript of Smartphones in Today's World
![Page 1: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/1.jpg)
Confidential & Proprietary
SmartphonesBarbara BermesLunch & Learn
September 2011
Tuesday, October 16, 2012
![Page 2: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/2.jpg)
Overview
‣ What does smart mean to us?
‣ Evolution and purpose of Mobile Phones
‣ The power of smartphones: the every-day pocket computer
‣ Mobile Phone Fragmentation
‣ Mobile Apps and Stores
2
Tuesday, October 16, 2012
![Page 3: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/3.jpg)
smart (adj.) on dictionary.com
3
Tuesday, October 16, 2012
![Page 4: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/4.jpg)
Confidential & Proprietary
smart (adj.) on dictionary.com
‣ quick or prompt in action [...]
‣ having or showing quick intelligence or ready mental capability [...]
‣ clever, witty, or readily effective [...]
‣ dashingly or impressively neat or trim in appearance [...]
4
Tuesday, October 16, 2012
![Page 5: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/5.jpg)
5
Photo: http://www.robert-alonso-photos.com/wp-content/uploads/2009/08/3ConeyIslandBeach.jpg
6.8 billion people in the world
Tuesday, October 16, 2012
![Page 6: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/6.jpg)
6
3.4 billion people with mobile devices
Flickr: Batikart
Tuesday, October 16, 2012
![Page 7: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/7.jpg)
http://www.flickr.com/photos/lonelyfox/4815935744
remember these...
7
Remember those...
Tuesday, October 16, 2012
![Page 8: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/8.jpg)
We used to see mobile phones as
8
a device to purely communicate via talk or text
2000: My first cell phone, 2-line display with beautiful extendable
antenna
Tuesday, October 16, 2012
![Page 9: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/9.jpg)
Confidential & Proprietary
What could my mobile phone do?
9
Talk
Text
Tuesday, October 16, 2012
![Page 10: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/10.jpg)
Confidential & Proprietary
We used to see mobile phones as
10
a device to do business
Tuesday, October 16, 2012
![Page 11: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/11.jpg)
Confidential & Proprietary
We used to see mobile phones as
11
a device to listen music to
Tuesday, October 16, 2012
![Page 12: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/12.jpg)
Past: Mobile Phones
‣ Targeted to specific activities
12
Tuesday, October 16, 2012
![Page 13: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/13.jpg)
Now ...
‣ It’s an always on, always connected device - we can choose what to do with it
13
Tuesday, October 16, 2012
![Page 14: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/14.jpg)
Confidential & Proprietary
smart (adj.) on dictionary.com
14
Tuesday, October 16, 2012
![Page 15: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/15.jpg)
smart (adj.) on dictionary.com
‣ quick or prompt in action [...]
not only responding to calls quickly but also ...
15
Tuesday, October 16, 2012
![Page 16: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/16.jpg)
16
http://www.cbc.ca/news/canada/toronto/story/2010/01/22/snoozing-ttc.html
“Toronto resident Jason Wieler took the photo of the fare collector at McCowan station just before 10 p.m. on Jan. 9, but said it took him a while to get around to posting it on Twitpic.”, CBC.ca, TTC to investigate 'sleeping' fare collector
Tuesday, October 16, 2012
![Page 17: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/17.jpg)
Confidential & Proprietary
smart (adj.) on dictionary.com
‣ having or showing quick intelligence or ready mental capability [...]
17
Tuesday, October 16, 2012
![Page 18: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/18.jpg)
18
http://www.pavingways.com/mobile-widget-wiki/app-store-overview
Tuesday, October 16, 2012
![Page 19: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/19.jpg)
Confidential & Proprietary
smart (adj.) on dictionary.com
‣ clever, witty, or readily effective [...]
19
Tuesday, October 16, 2012
![Page 20: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/20.jpg)
20
Tuesday, October 16, 2012
![Page 21: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/21.jpg)
smart (adj.) on dictionary.com
‣ dashingly or impressively neat or trim in appearance [...]
21
Tuesday, October 16, 2012
![Page 22: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/22.jpg)
22
Tuesday, October 16, 2012
![Page 23: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/23.jpg)
23
First “always on” mass media
http://www.flickr.com/photos/blogumentary/3947228410/sizes/o/in/faves-caseymckinnon/
First truly personal mass media Permanently carried
Built-in payment channel
Source: http://en.wikipedia.org/wiki/Seven_mass_media
Unique Benefits
Tuesday, October 16, 2012
![Page 24: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/24.jpg)
24
Learning
Work
PlaySharing
Discovery
Camera
Reading
Chat
Music
http://www.flickr.com/photos/jcfrog/4692750598
Mobile Context
Tuesday, October 16, 2012
![Page 25: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/25.jpg)
25
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users (5013) Q. Where do you use your smartphone
A people’s always-on companion
Home 93%
On-the-Go (e.g. walking) 87%
In a store 77%
Restaurant 73%
Work 72%
At a social gathering 66%
Cafe or coffee shop 54%
Doctor’s office 53%
Airport 50%
Library 32%
School 29%
http://www.flickr.com/photos/wonderdawg777/662293238
Tuesday, October 16, 2012
![Page 26: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/26.jpg)
Smartphones serve as pocket computer and extend desktop experience
26
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011Base: Smartphone Users (5013) Q. Aside from making or receiving calls, which of the following activities, if any, have you done on your smartphone in the past week?
Smart phone activities within past week, excluding calls
81%Browsed the
Internet
77%Used a search
engine
68%Used an app 48%
Watched videos
http://random.hydryad.com/handy-dandy-iphone-pocket.jpg
Tuesday, October 16, 2012
![Page 27: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/27.jpg)
What we are willing to give up to keep our smartphones
27
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users (5013). Q. Which of the following things would you be willing to give up for an entire month, in exchange for continuing to use the Internet on your smartphone?
Internet usage on smartphone
43%Beer
http://random.hydryad.com/handy-dandy-iphone-pocket.jpg
36%Chocolate
26%High Heels
20%Cable TV
Tuesday, October 16, 2012
![Page 28: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/28.jpg)
28
http://higher-and-higher.com/wp-content/uploads/2011/03/cellphone_usage-590x3193.jpghttp://www.flickr.com/photos/20923094@N04/3071557839/
Tuesday, October 16, 2012
![Page 29: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/29.jpg)
Who uses their smart phone to call anymore?
29
http://higher-and-higher.com/wp-content/uploads/2011/03/cellphone_usage-590x3193.jpg
Tuesday, October 16, 2012
![Page 30: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/30.jpg)
Mobile Device Fragmentation
‣ Devices come in many forms
‣ The main factors for the diversity are hardware & software
30
http://www.flickr.com/photos/davepatten/124418044/sizes/l/in/photostream/
Tuesday, October 16, 2012
![Page 31: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/31.jpg)
31
Tuesday, October 16, 2012
![Page 32: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/32.jpg)
32
The idea of mobile apps
Tuesday, October 16, 2012
![Page 33: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/33.jpg)
Infographic
‣ August 2011, This is Mobile (thisismobile.com)
33
http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/
Tuesday, October 16, 2012
![Page 34: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/34.jpg)
34
http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/
Tuesday, October 16, 2012
![Page 35: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/35.jpg)
Confidential & Proprietary
35
http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/
Tuesday, October 16, 2012
![Page 36: Smartphones in Today's World](https://reader033.fdocuments.net/reader033/viewer/2022051515/554a1d63b4c9058c5d8b5559/html5/thumbnails/36.jpg)
Confidential & Proprietary
(end)@bbinto
36
Tuesday, October 16, 2012