Reaching Today's Students (and Addressing CCSS) with Today's Resources
Thriving in Today's Customer-Driven World
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Transcript of Thriving in Today's Customer-Driven World
Bob’s customers…
They reallylove Bob
1
Spend 5x more with Bob
Spend 30-200% more with Bob than planned
2 3
Grocery StoreBob
S I M I L A R I T Y T O B O B
P R O F I T
… the more you will sell.
The more Bob-like your marketing gets…
Typical Marketer Bob
Hello potential customer.We sell sandwiches.
White or wheat?
Hey Dave! How’d you like that BLT last time?
You should try our special!
Bob Traditional Marketer
We’re getting more Bobular…
B R O A D C A S T T A R G E T I N G S E G M E N T I N G P E R S O N A L I Z I N G
We’re segmenting our audiences.
Male30-40
Male30-40
Male30-40
Male30-40
Male30-40
Male30-40
Male30-40
FemaleHomeowner
FemaleHomeowner
FemaleHomeowner
FemaleHomeowner
FemaleHomeowner
FemaleHomeowner
FemaleHomeowner
College EducatedWith kids
College EducatedWith kids
College EducatedWith kids
College EducatedWith kids
College EducatedWith kids
College EducatedWith kids
Likely more than 50 different behaviors…
no purchase
purchased
attended webinar
downloaded white paper
used rewards points
requested a demo
browse abandoned
contacted sales rep
larg
e p
urc
has
e
crea
ted
tri
al a
cco
un
t
add
ed t
o w
ish
list
lap
sed
cu
sto
mer
visited websiteregistered
called call centerdownloaded white paper
responded to promotional text
returned a productclicked email
visited store
re-p
urc
has
ed
cust
om
er a
dvo
cate
freemium user
signed up for text alertsadded to shopping cart
used mobile appbrowsed website
op
ted
-in
re-p
urc
has
ed
registered
Off-lineBehavior
RelationalData
EmailBehavior
Web Behavior
Demographics Behaviorsthat help moveyour customer
forward
Recap: the five big questions:
1
Which behaviors matter most?
How do you capture and learn from them?
2
How do you turn this insight into action?
3
How do you do it at scale?
4
How do youapply it across all channels?
5
Silverpop is a digital marketing software company focused on helping
marketers transform the customer experience — increasing engagement
and driving revenue.
Silverpop can help you realize your marketing vision
EMAILDeliver individualized
messaging throughout every step in the
customer lifecycle
WEBCreate a
personalized content experience for each
website visitor
MOBILEGive customers highly relevant interactions –in store, in app, and on
the go
SYSTEMSConnect data,
distribute insights, and automate interactions
across all of your marketing technology