WHAT WE DID:LOGO DEVELOPMENT / CONCEPT DEVELOPMENTADVERTISING / PHOTOGRAPHY / STATIONERYWEBSITE / SOCIAL MEDIA / EMAIL SIGNATURE

case study

Welcome to theproactive accountingsolutions...

PORTRAIT LANDSCAPE

LOGO DEVELOPMENT

COLOUR PALETTELOGO VERSIONS - MONO LOGO VERSIONS -GREYSCALE LOGO VERSIONS - GREYSCALE

PROACTIVE ACCOUNTING SOLUTIONSLOGO DEVELOPMENT

Proactive Accounting Solutions were looking for a strong, clean logo that would be eye-catching but professional. To illustrate Proactive’s holistic approach to accounting, they chose a stylised globe that symbolised multiple meanings relevant to the company and its intended audience. The grey colour was chosen to reflect the professional, corporate nature of accounting and combined with a touch of warmth to denote the personalised side of the business.

CONCEPT DEVELOPMENT

PROACTIVE ACCOUNTING SOLUTIONSCAMPAIGN DEVELOPMENT

THE GOALProactive Accounting Solutions have a very unique approach to accounting, and we wanted to communicate that in a simple, honest way. The concept needed to be incredibly flexible, as it would be used across all marketing mediums online and offline.

THE IDEAVisually, the concept development for Proactive involved using photos of real people (actual Proactive staff and clients) with a touch of red – symbolising their personalised touch and mirroring the company’s corporate colours. This was reflected in the typeface as well, with the clean, solid font from the logo used as the main heading – but then complemented by the handwritten script below.

A number of messages were chosen to showcase how Proactive work with clients to achieve their goals – rather than just crunching the numbers.

THE RESULTOverall, it resulted in a bright and honest concept that epitomised Proactive while providing a consistent look and feel for all materials – and the feedback from the client was very positive. Relevant pieces of the concept have been implemented into Proactive’s website, social media, stationery, signage and email signature, with more adaptions planned for the future.

PHOTOGRAPHY

PROACTIVE ACCOUNTING SOLUTIONSPHOTOGRAPHY SHOTS

To ensure that Proactive’s marketing collateral would have a personalised, consistent approach – we undertook a photo shoot with real staff and clients. As accountants, Proactive have a very genuine and personable feel that we wanted to encapsulate and display wherever possible. They now have a professional image library of unique, ‘real’ images that are a very true representation of their organisation. This gives them an edge over other accounting businesses whereby stock imagery has become the norm. These photos have been implemented into the website and social media platforms to date, and will be used in advertising campaigns in the future.

STATIONERY

PROACTIVE ACCOUNTING SOLUTIONSSTATIONERY - BUSINESS CARDS, LETTERHEAD, WITH COMPLIMENTS

A stationery suite was created for Proactive that went beyond the standard cliché for accounting firms. To further tie in with the concept development, and give the stationery a ‘Proactive’ touch – the handwritten font was used to personalise the material. Instead of the standard Address, Phone, Email fields – we gave their stationery a distinctive twist by changing these to ‘Visit us’, ‘Let’s talk’ etc. Once again, this brought in the concept development and gave Proactive a unique position – even on everyday items such as letterhead and with compliments slips.

PROACTIVE ACCOUNTING SOLUTIONSWEBSITE

The cornerstone of their online presence, Proactive’s website is a comprehensive overview of the company and what they have to offer. Strong imagery combined with easy to read text and targeted messaging allows for optimum user experience. Functionality was a key aspect in the planning stage, ensuring that the website delivered to visitor expectations. The development of this website was a team effort between redhotblue and Proactive Accounting Solutions, which resulted in a site that is attractive, easy to navigate and SEO-driven.

WEBSITE

PROACTIVE ACCOUNTING SOLUTIONSLINKED IN & GOOGLE+ COVER

LinkedIn and Google+ were chosen as the best platforms to enhance Proactive’s online presence. LinkedIn because the majority of their clients are B2B and they offer professional services and Google+ to make use of local search marketing and boost their website’s Google ranking.

As a number of the employees were already on LinkedIn, redhotblue created the company pages for LinkedIn and Google+. Repurposing keyworded copy from the website, the Proactive pages are consistent links in their overall online presence.

SOCIAL MEDIA

EMAIL SIGNATURE

PROACTIVE ACCOUNTING SOLUTIONSEMAIL TEMPLATE

Following on from the implementation of the concept development in Proactive’s stationery, the email signature was created to stay consistent with this look and feel. It also gave us the opportunity to further promote Proactive’s complete online presence; across the website, LinkedIn and Google+, through the use of social media icons.

Dear Customer,

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