Short photo-impression

some highlights additional to the report

DisneyBread

HEALTH;

Salt replacers- Lactosalt- KSalt- Minosel- etc.

HEALTH;

Free from - breadHealthy dark chocolate

HEALTH;

Omega-3;- Milk – ‘Smart’- Chicken- Pasta

HEALTH;

Multicereal+‘Balanced nutrition’

HEALTH;

Unsaturated fats

HEALTH;

100Kcal-servings

HEALTH;

Cola + Vitamins

BEAUTY;

Food&beauty

CONVENIENCE;

Easy breakfastA-brand Gatoradeenters breakfast market

CONVENIENCE;

Microwave products- Pizza/Panino/..- Cakes

AUTHENTICITY;

Slow baking

SUSTAINABILITY;Fair Trade

Ideation;

Original namingSnack - Sandwich

Ideation;

Claiming the moment in the afternoon (3-5)when you’re in the office and may need something savoury

Ideation;

Bread rolled-upAnd carrying healthy vegetables

Ideation;Yoghurt taste markers

Ideation;Flowers in food

Ideation;- Crytallized olives with sugar- Cheese-chocolate combination- Beer with extra taste

Ideation;Fish Cakes

Ideation;Soy

Ideation;Kids lunch boxes

Competition;

Cooled liquid baker’s yeast

Packaging;- Aerosol with mouse-sauce- Cap with ingredients to be put on waterbottle-‘surprise-egg’ in/on a bottle