Using social media to engage your workforcePRIA Annual Conference 2008

Alex Manchester, Step Two Designs, Melcrumalex@steptwo.com.au

www.alexmanchester.com

Scared?

http://www.flickr.com/photos/uaeincredible/217849066/

Image problem?

Opportunity

http://www.flickr.com/photos/orphanjones/2661758536/

Web as a canvas

Mainstream Media

Social networks

Virtual worlds

Discussion

Blogs

Facilitation

Conversation Custom content

Podcasts

RSS

Niche audiences

Why does Sun’s CEO waste his time writing this blog?

“Because I believe in providing clarity surrounding our strategy andoperations - not just once a year in the Annual Report.

I believe clarity behind our direction is useful for our shareholders,customers, partners and employees.

In good times, and in challenging ones”

http://www.flickr.com/photos/jamescridland/2374321483/

Don’t be scared

http://www.flickr.com/photos/uaeincredible/217849066/

Opportunity

http://www.flickr.com/photos/orphanjones/2661758536/

Opportunity

Thank you.

www.steptwo.com.aualex@steptwo.com.au

www.alexmanchester.comwww.melcrum.com