Winter pushbike

Samy Guillaume Kirill

JannoHelenaTriin

Insight

- Push scooters are popular among school kids

- Faster than walking

- Small and easy to carry around

- You can take it with you anywhere:

school, shopping centers, buses

- No substitute for winter

Opportunity space

Areas covered with snow - Winter 2011

Northerm America Scandinavia and Baltics Russia Alpes countries

Penguins

Potential market: 3 million to 11 million children

- Pre-teenagers from 7 to 14 years old

- Feeling independent

- They need to move around and want to be autonomous

- Freedom of movement

- They already use push scooter, but not in winter

User group

- Faster than walking and it makes them look cool

- Allows them to make tricks

- Socially influenced - mass effect

- Strong decision power in the family

- Important purchasing power (via parents)

11%

23%

53%

9%

4%

alone

with few friends

in bigger group of friends

anyone who is around

with friends who ride something else

Source: toukeratas.ee/foorum/viewtopic.php?id=4

< 100 € 14%

> 400 € 12%

301 - 400 € 20%

201 - 300 € 24%

100 - 200 € 30%

Spending on pushbike

Source: toukeratas.ee/foorum/viewtopic.php?id=1563

Kids spending on average: 250 eur Average user age: 12 years

Source: toukeratas.ee/foorum/viewtopic.php?id=4

Flipping ski on the side

Lowering the skis

Double push scooter (L)

V-block platform board

Folding wheels

Testing ideas

Future development