SimplypetsMEDIA KIT_2_18_2016

Lisa Smith Putnam presents

MEDIA KIT 2016LAUNCHING SEPTEMBER 2016

Simply Pets Magazine620 South Orcas

Seattle, Washington 98108www.simplypetsmagazine.com

Lisa Smith Putnam ~ Founder/CEO [email protected] (323) 515-4640Cedric D. Fisher ~ Publisher [email protected] (210) 763-9674

A lifestyle magazine for people who love petsLaugh. Share. Play.

OUR MISSION


Founder and CEO Lisa Smith Putnam with Blizzard and Coopah

Simply Pets Magazine is the first lifestyle magazine for people that love pets! “Petparents” will have a magazine that represents their lifestyles with their “Petkids.” Pets are not just considered pets anymore they are part of the family.

Simply Pets Magazine is enthused and heart touched by the love Petparents have for their Petkids each and everyday, thus our lifestyle magazine is created for you.

Our mission is to embrace the lifestyles you lead with your Petkid and enhance it by sharing the ways we can assist you in making it better.

With award winning journalists and photojournalists from all over the world, our experts and peer to peer sharing, will guide you through topics ranging from health, travel, manners, legal and lifestyle just to mention a few.

Imagine the places we’ll go and the stories we’ll tell…the articles you’ll read and pictures in every issue that will inspire you to Laugh, share and play!


Simply Pets Magazines CEO and founder Lisa Smith Putnam believes pet owners are bonded over the things we love to do with our Petkids best. As an animal lover and advocate, she believes three words embrace every PetParentslifestyle with their Petkid! Laugh, Share and Play everyday! These three words embody who we are it is just who we are and what we do and how we live!

Laugh with us…and yes, even though that laughter sometimes turns into tears, we can always find encouragement and love in all creatures big, small, domestic, non-domestic as we observe or play with them, are entertained and perhaps learn a thing or two along the way.

Share! We want you to share as we’ll share with you and others, the things that make you feel alive, your stories, the places you dare to go, your tips and tricks that you have to doing it with ease.

Play! Life is to short to not be doing what you love, and with who you love. If we learn to play like the puppies frolicking in the snow or the lion cubs of Africa discovering their tails for the first time, or the penquins of Antarctica belly sliding and splashing in the ocean, then we will inspire others to laugh, share and playwith us everyday!

OUR MOTTO


FIRST LOOK~ LIFESTYLEWhat time /Season is it.There is no place like home~ Near and far real estate.Discover your neighbors and their Petkids. This is a lifestyle magazine and we want to show and bring you the lifestyles of Petparents from around the globe.

EDITORIAL FEATURES

TIME FOR TREATS ~FOODIEAll the best food and snacks we can get our hands on to share with you. Peer to peer and experts chiming in on nutritional, dietary and just plain snacks.

TRAVEL~WE ARE ON THE MOVEHotels, planes and automobiles and any other form of travel and the destinations that we seek with our Petkids or invent.Geared for readers who believe in laughing, sharing and playing whether at home or on the road. Bring the fun or take it with you.

HEARTSTRINGS ~THE SONGS OF THE HEARTMY PET SAVED /CHANGED MY LIFE HEROES/SERVICE AND FACILITATROS/ HELPERSHumanitarian piece. Sharing is caring and these are the stories that will make you cry, perhaps make you laugh but always will make you think and take time to appreciate the good things you have in life. from a service animal, to helping the blind, to a bomb sniffing dog to a therapist animal. These animals are changing and saving lives and enriching lives.FASHION and TOYSWe have your latest and greatest fashion accessories and toys. We bring you up to speed on the fashion then toys, toys and toys that every pet parent can not do without.

MANNERS/ LEGAL/ TIPSOur own “Ms. Petettiquete” shares friendly antidotes of pet ownership, and our expert legal team sheds light on things one can do from owning a high risk pet to dangers and pit falls one can avoid when owning a Petkid.

ALL THINGS BIG AND SMALLHERE OR THEREIndepth stories on the animals or people doing things on a global level that protect all of us with our Petkids.

HEALTH and SAFETYFrom Car Seats to annual ShotsExperts and peer to peer sharing of the best care for our Petkids. From medicine to exercise, car seats to health products.

MOVIE/BOOKS /EVENTSFrom love stories to fantasyto fiction, we share the latest and greatest and even go back in the archives sometimes to recall favorite books movies and upcoming events.

And much, much more…


Our projected print distribution is approximate 150,000+. Simply Pets Magazine is in the unique position of being a lifestyle magazine for pets. We have a much wider and bigger appeal while keeping in the niche market of pets, ownership and admirers of…so, we appeal not just to people who currently own pets, but people who love animals in general with great stories and wonderful fun loving pictures. We’ll entertain as we educate our readers on all things big and small.

Simply Pets Magazine is a bi-monthly National/International lifestyle magazine for people at home or on the move. Our readers are dedicated Petparents and they will hear stories from people just like them, and from our award winning journalists and photojournalists from all over the world. Our experts and peer to peer sharing will guide them through topics ranging from health, travel, manners, legal and lifestyle just to mention a few. The pet business is a 60+ mill ion dollar business. Wouldn’t it be nice to be with a team of people who understand what you do and can share and integrate that into what we do? That is letting our readers know how they can integrate you and your product into their busy and active lifestyles whether at home or on the road!

Join us for each exciting edition where we will travel the world near and far, and hear from folks in far away places and the animals they call pets, from domesticated cats to the eagle hunters of Mongolia.

Simply Pets Magazine (print)


Simply Pets Magazine (digital)

Many readers/subscribers will check in daily to our interactive website which will engage them in our digital distribution, radio show, podcast, social media and newsletters. We’ll keep our readers excited from day to day with content that’ll include: contests, embedded video, pictures of the day and interactive, engaging back and forth such as blogs. No matter what your lifestyle at home our on the run, Simply Pets Magazine is for people who want to be kept in the know about information that meets the criteria for their lifestyle!

Gone are the days of the dog in the doghouse, so too are the days of finding pet/animal magazines in only the veterinary office. Don’t get us wrong, we’ll be there too, however, a lifestyle pet magazine must be where the people are and that is everywhere. On newsstands and other key locations – Simply Pets Magazine is a one-stop shop for all things pets/animal lovers, this pet/animal fun loving lifestyle magazine will be in luxury hotels, pet stores, airports around the country; and in the city, newsstands, hospitality places, and your mailbox and digitally. Our Simply Pets brand will stretch from the radio to annual events!

An overall rise in the number of pets in the US and increased spending per pet are the main factors that will contribute to the pets industry growth in the years ahead. Even with the overall economic recovery taking longer than expected, annual revenue growth in pet products and services is anticipated to clock in at some 4.4% through 2016 (one of the few industries that can say so). As the recovery takes hold, household disposable income will rise even faster, and spending on pets will pick up even more. (Pet Care Industry Analysis 2016 - Cost & Trends)

“….As cognition labs study how pets think, and trainers better understand how pet learn, we'll see more and more products and services develop that help pets have a better, more well-rounded, lifestyle. It's going to be all about the lifestyle…” Leslie May is the founder of Pawsible Marketing and a 30 year marketing veteran.


Human profile65% Women35% Male40 Median Age52% Married

Education/Engagement89% Attended/graduatedfrom college69% Volunteered for ananimal cause/charity90% Support dog-friendlycompanies isimportant

LifestylePet ownership is higher among people who live in a larger household, work full time, own a home, and live in a smaller community.10% of Americans own a fish and much smaller percentages own birds (5%), reptiles, snakes, or lizards (2%), hamsters and guinea pigs (2%), horses (2%),and rabbits (1%).Of all households with Petkids, this number is 51% for whites, 53% for hispanics and 24% for blacks.

Pet profileNumber of Petkids onaverage per household65%. Households with more than one Petkid42%. Have dogs~44%35% Have a cat.

ActiveOver 30 million people travel with their pets annually. $4.41 billion spent on pampering. Those services ~grooming, boarding, trainingand pet-sitting etc.

Committed83% Have multiple petsthroughout their life56% Adopted shelter orrescue dogs*Percentage of Petkidsconsidered family 63.2%.

AUDIENCE PETS


You‘ve been Heard!

From speaking to so many Petparents, we understand that sometimes you want to listen while at work or play. Simply Pets Magazine understands that if you optimize you maximize! So we’ve joined forces with the top pet radio show for pets via podcast and iheart radio Your Pets My Dogs Radio Show. With a listenership of over (6) six million a month and over 10,000 monthly downloads via podcast. We too will now be able to talk to the animals and the people who love them and bring Simply Pets Magazine content to your ears. With the Simply Pets Radio Show. Hosted by the ever popular radio and television personality Lisa Smith Putnam -also Founder of Simply Pets Magazine.

We also understand from our Petparents that they want the opportunity to connect in person with other Petparents and producers , merchandise or educators etc., and ask questions, purchase in person or just gather more information about their Petkids and the lifestyle’s they live with them. As such, Simply Pets Magazine has slated for 2017:

SIMPLY PETS PETKID CONFERENCE 2017It’s your lifestyle with your pets, we just want to laugh, share and play with you. Simply Pets Magazine is already planning our FIRST conference in 2017. There are so many fantastic events and conferences for you to attend every year to promote your product , grow your business, but Simply Pets Magazine will use our conference to promote your lifestyle product to our readers. Whether a blogger, manufacturer or merchandiser, pet parent, or pet caretaker, you’ll want to engage with our wonderful readers. Our readers have the confidence to lead the pack whether on the go or at home, they are in the know and you want them to know about your products, goods and services.


ADVERTISING RATESprint

Contract Term 1 Insert 3 Inserts 6 Inserts

Full Page $3,390 $2,990 $2,590

⅔ Page $2,590 $2,250 $1,995

½ Page $2,030 $1,720 $1,560

⅓ Page $1,670 $1,410 $1,280

¼ Page $1,160 $1,090 $950

⅙ Page $860 $740 $660

PREMIUM POSITION PRICINGContract Term 1 Insert 3 Inserts 6 Inserts

Back Cover N/A $3,500 $4,590

Inside Front Cover N/A $2500 $3,990

Page 3 N/A $2,200 $3,790

Inside Back Cover N/A $3,300 $3,590

Publisher’s Page N/A $3,250 $3,550

Table of Contents N/A $3,000 $3,250

2-Page Spread $5,180 $4,750 $4,300

ALL ADS ARE PLACED ROP. FOR GUARANTEED AD PLACEMENT ADD 15% TO THE ABOVE RATES. AGENCY NOTE: ALL RATES ARE NET.

AD SIZES

ADVERTISING RATESdigital


WEB BANNER BUNDLE PRICING

Quantity 1 Month 2 Months 6 Months 12 Months

Website -Rotating $400/mo $350/mo $300/mo $250/mo

Website -Stationery $500/mo $450/mo $400/mo $350/mo

on sale & closing dates

Issue Advertising Deadline Artwork Deadline On-Sale

Sept/Oct 2016 June 13 June 20th, 2016

Nov/Dec 2016 August 18 August 25th, 2016

Jan/Feb 2017 November 11th November 20th, 2016

Mar/April 2017 December 10th, 2017 December 17th, 2017

May/June 2017 March 5th March 12th, 2017

July/August 2017 April 25th, 2017 May 2nd, 2017

ONLINE ADVERTISING RATESDeliverables

Please send all advertising artwork and materials to xxxxxx

Large Rectangle 954x250

Leaderboard 728x90

Half Page 300x600

Medium Rectangle 300x250

Wide Skyscraper 160x600

Examples of ad sizes

*Custom packages available upon request*


Ad Size Bleed Trim Live/Non-Bleed

Spread 18" x 11⅛" 17¾" x 10⅞" 17¼" x 10⅜"

Full page 9⅛" x 11⅛" 8⅞" x 10⅞" 8⅜" x 10⅜"

⅔ vertical 6" x 11⅛" 5¾" x 10⅞" 5¼" x 10⅜"

½ vertical 4½" x 11⅛" 4¼" x 10⅞" 3¾" x 10⅜"

½ horizontal 9⅛" x 5½" 8⅞" x 5¼" 8⅜" x 4¾"

½ horizontal spread 18" x 5½" 17¾" x 5¼" 17¼" x 4¾

⅓ vertical 3⅛" x 11⅛" 2⅞" x 10⅞" 2⅜" x 10⅜"

⅓ square 6" x 5½" 5¾" x 5¼" 5¼" x 4¾"

File Size/File Type GuidelinesAd Components File Type Max File Size

Max Initial File Load

GIF, JPG, or Size FLA and SWF 200KB

Backup Image GIF or JPG 40 KB

PRODUCTION REQUIREMENTS


SpecificationsAd Vendors Must be served by an

approved vendor.

Animation/Looping 15 seconds max. No looping permitted.

Audio No audio is permitted.

Other Notes No streaming or interactivity allowed.No additional progressive downloads allowed.

Policies and GuidelinesAd Policies

Ads must comply with SIMPLY PETS guidelines and be approved beforehand. Guidelines include Unacceptable and Restricted Content, Rights and Responsibilities, Stream Ad. General Policies, Yahoo Ad Network Policies, Ad Verification Services.

SSL All ads must be secure and SSL compliant.

Backup Image

Required for instances when the user's browser does not support creative functionality(i.e. Flash™, HTML5, JavaScript).

SimplypetsMEDIA KIT_2_18_2016

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