Simple Tools & Tips for Measuring Social ROI
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© Linda Parkinson-Hardman 2011
Simple Tools & Tips for Measuring Your Social ROI
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Why Measure Social ROI?
“If you don’t know where you’re going, any road will take you there”.
In other words understanding what SUCCESS looks like means you can
plan to achieve it.
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What’s Your Goal?Increased Website Traffic
More Newsletter
Signups
Fewer Customer
Complaints
Engagement from
Potential Customers
Greater Profitability
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Increased Website TrafficUse Google Analytics To Check Each
Social Profile
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More Newsletter Signups• Number of people signing up• Check number of forwards• Open rates of mails and newsletters• Check what people are clicking on – take it a
step further and see if the people that clicked took an action
• Number of downloads if you are sharing whitepapers or documents
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Check the Number of People Signing Up on a Daily Basis
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Monitor the effectiveness of the campaign – opens, shares, likes and
clicks
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Check what people are clicking on – take it a step further and see if the people that clicked took an action
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Greater Engagement
• Use Bit.ly to track clicks• Find out your Klout score• Use Facebook insights• Track comments, retweets, direct messages,
replies on Twitter• Check blog comments, shares and likes
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Use your Bit.ly account to track clicks
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Keep an eye on your Klout Score – monitor the mentions, retweets, likes,
comments and recommendations
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Facebook Insights offer depth and understanding of your page fans
Facebook Mail Campaign
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Track mentions, re-tweets and replies on Twitter
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Blog comments should be followed up and replied to – unless they are spam!
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Fewer Customer Complaints• Fewer emails in your inbox• Increased use of Direct Messages on Twitter if
you are picking up on messages• More testimonials praising you• Doing more work with clients on Facebook
and Twitter
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You may have fewer emails coming in, more testimonials, more people using Facebook and more Direct Messages
asking questions
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Greater Profitability• Increased sales at the time you run a
campaign• Lower marketing budget as you ditch the
advertising and leaflets• Automation increases productivity and
reduces staff costs• More recommendations, reviews and ratings
mean less time convincing people to buy