measuring & communicating social ROI

download measuring & communicating social ROI

of 29

  • date post

    15-Jan-2015
  • Category

    Business

  • view

    313
  • download

    0

Embed Size (px)

description

 

Transcript of measuring & communicating social ROI

  • 1. measuring social return on investment
  • 2. Agendame.applying classic thinking to new channels.1st and 3rd party tracking tools.reporting Internally.questions.
  • 3. me: a visual CV
    2010
    2006
    2007
    2005
  • 4. Q. what behaviour or response
    am I trying to elicit?
    (Is it appropriate to the channel?)
    (Is it the *right* response for the business?)
    have I communicated this effectively to stakeholders? What are their KPIs?
  • 5. Q. campaign or community?
  • 6. Q. campaign or community?
  • 7. community
    newer metrics & reporting;
    RT, follows, @, likes, unlikes, comments
    no. of conversations/contacts
  • 8. campaign
    all the community metrics plus classic KPIs:
    lead, conversion, click, revenue
    objective & outcome
    start & end
    cost, return
  • 9. 1st party tracking tools
  • 10. tools Facebook insights (old)
    http://www.ampmusicmarketing.com/tools/facebook-insights-gets-better/
  • 11. tools Facebook insights
  • 12. leveraging Facebook insights
  • 13. Source: Exacttarget/Cotweet http://www.exacttarget.com/resources/SFF8.pdf
  • 14. tools YouTube video statistics
  • 15. tools YouTube video statistics
    evolution of views
    engagement/interaction
    milestones
    basic demographics
  • 16. tools YouTube video statistics
  • 17. 3rd party tracking tools
  • 18. Facebook agencies
  • 19. Facebook agencies
  • 20. tools
    free
    paid
  • 21. tools: Wildfire
  • 22. tools: Wildfire
  • 23. tools: BrandsEye
  • 24. tools: BrandsEye
    Links social to Advertising Value Equivalent (AVE)
    Indexes the entire web
    Works for any language
  • 25. Reporting within the business
  • 26. According to a survey across 17 SABMiller markets, senior management buy-in was identified as the number one factor preventing adoption of tools and developing capabilities in the discipline.
    Source: Quirk Marketing
  • 27. Q. what results do my stakeholders want to see?
    (based on the initial consultation with them)
    Business needs.
    Group goals/targets.
    Effective communications.
  • 28. classic thinking for new channels
  • 29. Questions?
    contact me;
    @petedanks
    slideshare.net/danksy
    facebook.com/luchalocos