www.sialme.com

7 - 9 December 2015Abu Dhabi National

Exhibition Centre, UAE

Under the Patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority

Strategic Partner

THE AUTHENTIC

BUSINESS CLASS EVENT FOR THE REGION’S FOOD & BEVERAGE SECTOR

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SIAL, a subsidiary of Comexposium Group

Official PublicationsCulinary Partners

The 6th edition of SIAL Middle East will continue the staggering pace of growth to be recognised as the fastest growing food, beverage and hospitality event in the MENA region. With a variety of exhibitors and quality of buyers high on the agenda, SIAL Middle East 2015 aims to be the best edition of the event so far!

With yet another successful event in 2014 attracting 818 exhibitors,27 national pavilions and 15,736 trade attendees, SIAL Middle East continues to be the platform for food, beverage & hospitality companies to make their mark in this region.

Part of the SIAL Group, SIAL Middle East is backed by 50 years of experience, industry know-how and a broad international network of 10 leading B2B events. SIAL is the meeting place for almost 12,500 exhibitors from more than 105 countries and 300,000 visitors from200 countries, making it the world’s N°1 food exhibition network.

Attracting quality buyers year after year

SIAL MIDDLE EAST 2015

SIAL MIDDLE EAST 2014 – SUCCESS STORY IN NUMBERS

434VIP HOSTED BUYERS

FROM 34COUNTRIES

3,621MEETING ARRANGED

WITH EXHIBITORS BEFORE THE SHOW

OPENED

US$217 MILLION

WAS THE TOTALPURCHASING POWER

OF THE HOSTED BUYERS

HOSTED BUYERSTOTAL

ATTENDEES

15,736FROM 82

COUNTRIES

TOP

10VISITOR COUNTRIESUAE, Saudi Arabia, Kuwait, India, Pakistan, Qatar, Iran, Bahrain,

Oman, Egypt

VISITORS

818EXHIBITORS FROM

44 COUNTRIES

27NATIONAL PAVILIONS FROM:Argentina, Australia, Canada, China, Egypt, Georgia, Indonesia, Italy, Korea, Lithuania,

Malaysia, Morocco, Pakistan, Poland,Portugal, Sri Lanka, Taiwan,

Thailand, Turkey, UAE,USA, Vietnam

EXHIBITORS Bakery

Bakery Equipment

Beverages - Non Alcoholic

Canned Preserved Products

Confectionery

Cured Meats

Dairy Products / Eggs

Food Ingredients

Food Processing Equipment

Foodservice & Hospitality Equipment

Frozen Food

Fruits / Vegetables

Gourmet / Fine Food

Grocery Products

Health Products / Food Supplements

Meat / Poultry / Game

Organic Products

Prepared Meals / Convenience Products

SeafoodUAE is considered one of the largest re-export centers worldwide. This is a great hub for companies that exhibit to find partners and also as a laceto re-export to other companies in the region. In this network there is a lot of emphasis to promote the Middle East and no better place that to do it here in Abu Dhabi, the capital of the UAE. H.E. SHEIKHA LUBNA BINT KHALID BIN SULTAN AL QASIMI Minister for Foreign Trade, UAE

The 6th edition of SIAL Middle East will continue the staggering pace of growth to be recognised as the fastest growing food, beverage and hospitality event in the MENA region. With a variety of exhibitors and quality of buyers high on the agenda, SIAL Middle East 2015 aims to be the best edition of the event so far!

With yet another successful event in 2014 attracting 818 exhibitors,27 national pavilions and 15,736 trade attendees, SIAL Middle East continues to be the platform for food, beverage & hospitality companies to make their mark in this region.

Part of the SIAL Group, SIAL Middle East is backed by 50 years of experience, industry know-how and a broad international network of 10 leading B2B events. SIAL is the meeting place for almost 12,500 exhibitors from more than 105 countries and 300,000 visitors from200 countries, making it the world’s N°1 food exhibition network.

ABOUT OUR VISITORSSIAL Middle East attracts

just the RIGHT buyers!The quality of buyers coming to SIAL Middle

East is of utmost importance to us. SIAL Middle East is strictly a trade-only event

and members of the general public are not permitted entry. Past exhibitors at SIAL

Middle East have always praised the quality and seriousness of the buyers coming to

meet with them. of the exhibitors agree that the 2014 edition of the event attracted good quality visitors

87%

US$217 MILLION

WAS THE TOTALPURCHASING POWER

OF THE HOSTED BUYERS

Reserve your stand today at www.sialme.com/reservemystand

Bakery

Bakery Equipment

Beverages - Non Alcoholic

Canned Preserved Products

Confectionery

Cured Meats

Dairy Products / Eggs

Food Ingredients

Food Processing Equipment

Foodservice & Hospitality Equipment

Frozen Food

Fruits / Vegetables

Gourmet / Fine Food

Grocery Products

Health Products / Food Supplements

Meat / Poultry / Game

Organic Products

Prepared Meals / Convenience Products

Seafood

8.97%

3.41%

5.73%

3.90%

5.46%

2.89%

6.23%

4.78%

5.20%

4.23%

5.35%

6.83%

3.70%

5.73%

4.47%

8.55%

5.24%

3.33%

5.99%

WHAT DID THE VISITORS SOURCE AT SIAL MIDDLE EAST 2014?

JOB FUNCTION BREAKDOWN OF BUYERS AT SIAL MIDDLE EAST 2014

TOP 5 COMPANY ACTIVITIES REPRESENTED BY VISITORS

Owner / Chairman / CEO / MD / GMPurchasing Management - BuyerSalesMarketing / CommunicationsProduction / R&D / QualityFood Service / F&B / Catering ManagerExecutive Chef / Chef

78%of the visitors were either decision makers or influencers

93%of the visitors will return to visit SIAL Middle East 2015

32%

11%

23%

16%

5%

8%5%

Import / Export / TradeDistributor / AgentCentral Purchasing GroupSupermarket / Hypermarket / RetailerWholesaler

21%

36%

13%

11%

19%

Algeria

Bahrain

Cyprus

Czech Republic

Egypt

France

India

Iraq

Italy

Japan

Jordan

Kazakhstan

Kenya

Kuwait

Lebanon

Malaysia

Morocco

Mozambique

Oman

Pakistan

Poland

Qatar

Romania

Russia

Saudi Arabia

Serbia

Singapore

South Africa

Sudan

Switzerland

Thailand

Tunisia

United Kingdom

UAE

With the support of our strategic partner, Abu Dhabi Food Control Authority, a dedicated VIP hosted buyer programme funds the visits of up to 500 top buyers from the Middle East, Indian Subcontinent and Africa region to attend SIAL Middle East.

Each application goes through a stringent process to qualify the right buyers to come to the event. Aspects such as items to source, company turnover and purchasing power are given due consideration before selecting hosted buyers.

In 2014, 434 buyers from 34 countries were hosted in Abu Dhabi with a combined purchasing power of US$ 217 million.

ABOUT OUR VIP HOSTED BUYERSBusiness opportunities guaranteed with SIAL Middle East’s Hosted Buyer Programme!

HOSTED BUYERS BY COUNTRY

WHAT DID THE HOSTED BUYERS SOURCE ATSIAL MIDDLE EAST 2014?

BakeryBakery EquipmentBeverages - Non AlcoholicCanned Preserved ProductsConfectioneryCured MeatsDairy Products / EggsFood IngredientsFood Processing EquipmentFoodservice & Hospitality EquipmentFrozen FoodFruits / VegetablesGourmet / Fine FoodGrocery ProductsHealth Products / Food SupplementsMeat / Poultry / GameOrganic ProductsPrepared Meals / Convenience ProductsSeafood

6.20%6.20%4.33%6.45%5.69%2.92%6.55%6.55%5.29%3.73%8.26%5.14%4.18%6.15%3.12%6.05%4.79%2.52%5.89%

The show was well organised & I had the opportunity to meet some old & new business colleagues in the industry. I have already got in touch with one of the distributors & will be placing an order soon.SREENIVASAN G, Executive Chef, Radisson Blu Plaza Delhi, India

SIAL Middle East is a lovely platform to meet companies’ top management. You have more strategic meetings rather than tactical fly-by encounters SHAILENDER SINGH, Director, Sarova Hotels & Resorts, Kenya

We are happy to participate at SIAL Middle East. It is a flagship event in Abu Dhabi. We have met a lot of VIPs, important clients and buyers. We are definitely coming back and doubling the space for next year with an increase portfolio. MARYAM AL SAADI, Business Development Manager, Shura Trading & Hotel Supplies (Official distributor for illy Coffee), UAE

3,621pre-booked

meetings before the event started

81%of the exhibitors had at least 7 meetings

with hosted buyers at the event

US$ 217 million

was the total purchasingpower of the hosted buyers

71%of exhibitors rated the

hosted buyer programme as good

US$ 209 billion

was the turnover of companies represented by hosted buyers

SIAL INNOVATIONInnovation is the DNA of SIAL events worldwide and Middle East is no exception. SIAL Innovation Area showcases the world’s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in the food & beverage sector. SIAL Middle East 2014 had the largest number of entries (141) from all over the world and 42 of them were shortlisted. Camelait Premium Camel Milk Ice Cream from Al Ain Dairy was chosen an overall winner out of the 10 finalists. Only open to exhibitors and judged by XTC World Innovation, SIAL Innovation presents an excellent opportunity to showcase new innovative products to thousands of attendees.

LA CUISINE BY SIALOrganised by the Emirates Culinary Guild in association with the World Association of Chefs Societies, La Cuisine by SIAL features more than 650 chefs from all over the region competing to win one of the four prizes (Best Arabian Cuisiner, Best Pastry Chef, Best Kitchen Artist and Best Cuisiner). While the competition guarantees presence of celebrity judges, participating chefs meet exhibiting companies to learn about the latest innovation and products on offer.

CONFERENCES @ SIAL MIDDLE EASTFor three days, Conferences @ SIAL Middle East become a platform for interactive discussions and industry expertise. Innovative trends, industry updates, new products and solutions are featured in these food and beverage sector tailored gatherings, which attract category managers, F&B managers and executive chefs.

ONBOARD CATERINGOnBoard Catering (previously ITCA Abu Dhabi) will return for its 2nd edition alongside SIAL Middle East 2015. As a co-located event for the travel catering industry, OnBoard Catering attracts some of the top buyers from airline and cruise companies.

ETIHAD SOURCING ZONEIn order to highlight the vast supply opportunities on offer, Etihad Airways will host exclusive sessions for SIAL Exhibitors discussing airlines’ requirement of food products, beverages and equipment. 2014 was the second year running when Etihad Airways met exhibitors at SIAL Middle East and discussed opportunities on becoming a supplier for the airline industry.

THE MERCURYSThe 34th edition of Mercury Awards will be held alongside the 2015 edition of SIAL Middle East. As the most prestigious award for the travel catering industry, entry is open to manufacturers, suppliers and service providers from all over the world.

Offering more than just an exhibition

Attending SIAL Middle East is an excellent procurement and networking opportunity for buyers and visitors. However, there is lot more on offer around the event. Here are the various activities and features within the event that give buyers additional reasons to attend.

ACTIVITIES & FEATURES AT SIAL MIDDLE EAST

In associationwith

Culinary Partners

OnboardCateringat

Campaign Highlights Include:• Direct marketing: 3.2 million emails delivered |

575 hours of telephone calling to potential visitors | 3000+ top buyers contacted by phone |SMS campaign to 10,000 contacts.

• Advertising in leading local & regional English and Arabic newspapers.

• Direct mail of visitor guide to more than 24,000 contacts.

• 16-page supplement in 90,000 copies of Gulf News – the highest circulating newspaper in the UAE.

• 20-page supplement in 65,000 copies of The National.

• A dedicated social media team to engage audience on Facebook, Twitter and LinkedIn.

• 8 weeks PR campaign to highlight SIAL Middle East in local and regional media. In 2014, total value of press exposure was US$1,966,617.

• A dedicated digital retargeting campaign for visitors leaving the website without registering.

• Advertising and ticket inserts in 34 trade magazines across Europe, the Middle East & Asia.

• Outdoor advertising in Dubai and Abu Dhabi.

• Close coordination with embassies to arrange buyer delegations.

• A dedicated mobile application available on iOS, Android, Blackberry and Windows phones.

SIAL Middle East's marketing campaign is a mix of mass advertising and direct marketing to the core industry. We have a qualified database of 70,0000 food, beverage and hospitality buyers across the MENA region.

GETTING THE RIGHT BUYERS TO COME TO THE EVENTA marketing mix that guarantees messages reaches the right audience

We have seen great interest from a number of distributors, restaurants, shops and other food outlets who are keen to learn more about our age old traditions and learn more about our expertise in producing all natural products in a sustainable manner. Undoubtedly SIAL Middle East has given us a fantastic opportunity to showcase our products and begin making connections in the Gulf region. We see great potential in the Middle East markets are extremely excited and honoured to be part of this exhibition. NATHAN NOTAH, American Indian Foods, USA

We attract top buyers:

SIAL Middle East delivers top results for exhibitors:SIAL Middle East is an ideal gateway to launch new products in the Middle East region. As the economies of this region show no sign of slowing down, this is the ideal time to make your presence felt by exhibiting at SIAL Middle East and be part of the Authentic Business Class Event for the food & beverage sector.• 75% of exhibitors were satisfied with their

participation at SIAL Middle East 2014

• 72% of exhibitors successfully met their objectives

• 75% of exhibitors agreed that the return on investment was good

BEING AN EXHIBITOR AT SIAL MIDDLE EAST

WHY EXHIBIT?This region is the right market:

70% of the food is imported due to of lack of arable land, poor climate and limited water resources.

Population is expanding at the rate of

3.6% (global average: 1.1%)

UAE GDP is ranked29th in the world at

US$ 389 billion and a per capita income of

US$ 43,185.

The UAE has one of the largest Mass Grocery Retail (MGR) sectors in the GCC, valued over

US$ 6 billion.

Food sales in theUAE account for

42% of the overallretail industry

By 2017, the UAE’s total food consumption is expected to hit

US$ 10 billion.

Gulf Cooperation Council (GCC), which is made up of six countries including UAE, Qatar, Kuwait, Saudi Arabia, Oman and Bahrain has an estimated GDP of

US$ 1.64 trillion.

GCC total population stands at

50 million.

The GCC’s retailmarket to reach

US$ 221 billionby 2015, primarily driven by the food & beverage sector.

GCC hospitality market is expected to grow to

US$ 28.3 billionby 2016

Food consumption in the GCC is expected to hit

US$ 106 billionin 2018

Our initial expectations for the event have been thoroughly exceededMICHAEL MORETTI,American Taste, USA

RESERVE YOUR STAND TODAY AT WWW.SIALME.COM/RESERVEMYSTANDOR CONTACT OUR SALES REPRESENTATIVES BELOWNational Pavilions:Elly HabtE: elly.habt@comexposium.com T: +33 (0)1 76 77 20 16

Individual International Participation:Alessia CaroloE: alessia.carolo@comexposium.com T: +33 (0)1 76 77 15 09

Middle East Stand Sales:Dan MesfinE: d.mesfin@sialme.com T: +971 4 346 6673 Ext: 111

Omar HassanE: o.hassan@sialme.com T: +971 4 346 6673 Ext: 105

Stand PackagesSpace Only Stand:Your company is free to designand construct its own standPrice: US$ 433 per sqm

Shell Scheme Stand:Space, walls, fascia, carpet, sign board, spot lights & power socketPrice: US$ 500 per sqm

Upgraded Shell Scheme Stand:Shell scheme stand as above with additional furniture package: table, chairs, shelves & counterPrice: US$ 532 per sqm

We are thrilled to receive the SIAL Innovation Award, It gives us great confidence and belief that this delicious, healthy and unique product will be a global success. SIAL Middle East has once again provided us with a fantastic platform to bring our products to an international audience. SHASHI KUMAR, COO, Al Ain Dairy, UAE

We are participating in SIAL ME as we felt it was the perfect platform to reach out to new regions, the interest we have seen in our product has underscored this decision and we hope this provides a jump start to distributing in the market. AGNE SAPARNYTE, Marketing Manager, Taitau, Lithuania

EXPOVINIS BRAZIL /SAO PAULOThe Latin American Wine Marketplace22-24 April 2015www.expovinis.com.br

SIAL CANADA / TORONTOThe North American Food Marketplace28-30 April 2015www.sialcanada.com

SIAL CHINA / SHANGHAIThe Asian Food Marketplace6-8 May 2015www.sialchina.com

SIAL BRAZIL / SAO PAULOThe Latin American Food Marketplace9-11 June 2015www.sialbrazil.com

SIAL ASEAN / MANILAThe South East Asian Food Marketplace17-19 June 2015www.sialasean.com

GOURMET SELECTION /PARIS27-28 September 2015www.salon-gourmet-selection.com

SIAL INTERFOOD / JAKARTAThe South East Asian Food Marketplace11-13 November 2015www.sial-group.com

SIAL MIDDLE EAST / ABU DHABIThe Middle Eastern Food Exhibition7-9 December 2015www.sialme.com

SIAL CANADA / MONTREALThe North American Food Marketplace13-15 April 2016www.sialcanada.com

SIAL / PARIS, FRANCEThe Global Food Marketplace,16-20 October 2016www.sialparis.com

SIAL Middle East -Part of SIAL Group: World’sNo 1 Food Exhibition Network

WORLD N°1FOOD EXHIBITION NETWORK

12,500EXHIBITORS FROM105 COUNTRIES

300,000 VISITORS FROM200 COUNTRIES

SIAL GROUP IN NUMBERS

T: +971 4 346 6673 | +971 4 401 2949 (Local offices in the UAE)

T: +33 (0) 1 76 77 13 33 (International office in France)

E: info@sialme.com

W: www.sialme.com

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CONTACT US

@SIALMiddleEast

/SIALintheMiddleEast

SIAL Middle East