Short photo-impres s ion
s ome highlights additional to the report
HEALTH;
Salt replacers- Lactosalt- KSalt- Minosel- etc.
HEALTH;
Free from - breadHealthy dark chocolate
HEALTH;
Omega-3;- Milk – ‘Smart’- Chicken- Pasta
HEALTH;
Multicereal+‘Balanced nutrition’
HEALTH;
Unsaturated fats
HEALTH;
100Kcal-servings
HEALTH;
Cola + Vitamins
BEAUTY;
Food&beauty
CONVENIENCE;
Easy breakfastA-brand Gatoradeenters breakfast market
CONVENIENCE;
Microwave products- Pizza/Panino/..- Cakes
AUTHENTICITY;
Slow baking
SUSTAINABILITY;Fair Trade
Ideation;
Original namingSnack - Sandwich
Ideation;
Claiming the moment in the afternoon (3-5)when you’re in the office and may need something savoury
Ideation;
Bread rolled-upAnd carrying healthy vegetables
Ideation;Yoghurt taste markers
Ideation;Flowers in food
Ideation;- Crytallized olives with sugar- Cheese-chocolate combination- Beer with extra taste
Ideation;Fish Cakes
Ideation;Kids lunch boxes
Competition;
Cooled liquid baker’s yeast
Packaging;- Aerosol with mouse-sauce- Cap with ingredients to be put on waterbottle-‘surprise-egg’ in/on a bottle