Should Finnish Health Care Software Companies Go International? Esa Soini Mylab Corporation...
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Transcript of Should Finnish Health Care Software Companies Go International? Esa Soini Mylab Corporation...
Should Finnish Health Care Software Companies Go International?
Esa SoiniMylab Corporation
30-Sep-2004
PlugIT 30-Aug-2004PlugIT 30-Aug-2004 © Esa Soini © Esa Soini
Could Finnish HCIT Companies Go International?
PlugIT 30-Aug-2004PlugIT 30-Aug-2004 © Esa Soini © Esa Soini
Examples of Finnish Health Care IT Companies
Gigantic Global Companies• General Electric• Siemens
Large Multinational Companies• TietoEnator• WM-data Novo
Medium Size Companies• Medici Data• Datawell• Mylab
Small Companies• GlobalWare• Enersoft
Most of them are already international!
PlugIT 30-Aug-2004PlugIT 30-Aug-2004 © Esa Soini © Esa Soini
Going International - the Traditional Finnish Way
Decide to go
international
Open officesin New York,Tokio, and
Rio de Janeiro
Send your best and brightestpeople there
Hirelocalsalesforce
Organizepress
conferencein Finland
Wait forinternationalcustomersto show up
Loosesome money
Loosemore
money
Close theforeignoffices
Tell everybody:“Good idea,
but timing wasbad”
DownsizingMerger
Bankruptcy
PlugIT 30-Aug-2004PlugIT 30-Aug-2004 © Esa Soini © Esa Soini
The Systems are Dead,Long Live the Services!
PlugIT 30-Aug-2004PlugIT 30-Aug-2004 © Esa Soini © Esa Soini
Software Services via InternetIT Systems disappear beneath the Internet horizon
• Superior to maintain and upgrade• No complicated implementation project• Easier to use - universal graphical user interface (Web conventions)• More satisfied customers, end-users, and employees
You can be locally global
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Evolution of the Tax Return Filing Software
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Look for Universal Needs to Be Satisfied
The Spectrum of Needs
Health Care Needs
Health Care ITBioinformatics
PlugIT 30-Aug-2004PlugIT 30-Aug-2004 © Esa Soini © Esa Soini
Should Finnish HCIT Companies Go International?
PlugIT 30-Aug-2004PlugIT 30-Aug-2004 © Esa Soini © Esa Soini
The FinnWell Dilemma
FinnWell
DiagnosticTechnologies
Health CareIT Products and Services
Processes ofHealth Care
Products & Proceduresto Improve
Finnish Health Care
Products & Servicesto Succeed
in Global Markets
PlugIT 30-Aug-2004PlugIT 30-Aug-2004 © Esa Soini © Esa Soini
Should Finnish HCIT Companies Go Global?
Yes, but remember...
1. Focus, Focus, Focus on Universal Needs (of Selfish Genes)2. No Systems, but Services3. Don’t Go International, Go Internetional
PlugIT 30-Aug-2004PlugIT 30-Aug-2004 © Esa Soini © Esa Soini
Legal Disclaimer
The following pictures and persons have no connections to the real world. All similarities are just coincidences.