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Transcript of SHOP Holland SS16
ENDURING
STYLE:
the distinctive look
of Dutch fashion
HOLLAND | ГОЛЛАНДИЯ | 荷兰 | BELANDA
HO
LL
AN
D Cou
ntry
Editio
n S
prin
g/Su
mm
er 2016
Shop luxury brands such as Louis Vuitton,
Hermès, Gucci, Burberry and Chloé on
de Bijenkorf’s ground f oor. Our staff will
happily show you the way.
EDITOR’S LETTER
4
Emma Cheevers
Welcome to Holland
Discover the best of this intriguing European
country with SHOP. Read about the exciting
regeneration of Amsterdam’s Rokin area on page
32, as well as innovative new stores in Rotterdam
and much more.
SHOP is part of Global Blue, the Tax Free
Shopping market leader that helps you save up
to 16% when shopping in Holland. We publish
guides to over 40 destinations across Europe and
Asia. Our international insider knowledge means
we are ideally placed to tell you about the top
global brands you’ll fnd in Holland. For the very
latest information, visit globalblue.com.
Be sure to sign up for your free SHOP TAX
FREE Card – the simplest way to shop tax free
without flling in Tax Free Forms by hand, and
enjoy exclusive members-only discounts and
promotions too: visit globalblue.com/join.
ILLU
ST
RAT
ION
: IS
AA
C B
ON
AN
Austria
Austrian Alps
Barcelona
Belgium
Berlin
Cologne
Copenhagen
捷克共和国
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French Riviera
دليل ألانيا
德国指南
Германия
Gothenburg
Hamburg
Hanover
Helsinki Area
Holland
Istanbul
Italy
Japan
Lake Saimaa
Lebanon
London
Madrid
Milan
Munich
Nuremburg
Oslo
Paris
巴黎
Portugal
Prague
Riga
Rome
Seoul
Singapore
Stockholm
Stuttgart
Switzerland
Vienna
Vilnius
@shopcontent
/globalblue/globalblue
@环球蓝联-GlobalBlue
@GlobalBlue
/GlobalBlue/GlobalBlueRu
Gassan Diamonds
Nwe. Uilenburgerstraat 173 - 175 | 1011 LN Amsterdam | P: +31 (0)20 622 5333
Gassan Dam Square
Rokin 1-5 (Dam) | 1012 KK Amsterdam | P: +31 (0)20 624 5787
Gassan Boutique
P.C. Hooftstraat 84 | 1071 CB Amsterdam | P. + 31 (0)20 210 5900
Gassan Schiphol
Dep. Lounges 1,2,3,4 & Arrivalhall 3 | Schiphol Airport | P: +31 (0)20 405 9951
www.gassan.com
Craftsmanship for over 70 years
CONTRIBUTORS
6
Andrew Nye
Andrew Nye created this season’s
cover illustration for SHOP
Holland. His graphic artwork has
previously been commissioned
by Barclays and Eurostar, among
others. His conceptual approach
makes him a perfect illustrator for
this cover inspired by Holland’s
inventive fashion scene. It shows a
woman’s dress constructed out of
elements of Rotterdam’s striking
Erasmus bridge.
Read more about our cover
illustrations at globalblue.com/covers.
Hannah Lewis
Hannah Lewis, features editor
at SHOP, read English literature
and language at the University of
Oxford before going on to study
for an MA in journalism at the
London College of Fashion. She
has worked for Time Out in the
Middle East and, more recently,
has produced her own magazine
in London.
Sally McIlhone
As SHOP’s deputy editor, Sally
McIlhone is in touch with leading
brands, creatives and writers
around the world so she can stay
on top of the latest styles and
designs. Sally has contributed to
ShortList, Stylist and Total Film
online. She adores Amsterdam’s
De Negen Straatjes (Nine Streets)
area and its eclectic boutiques.
globalblue.com
ILL
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: AN
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: KA
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SHOP FLOOR
EDITOR IAL
Editor-in-chief
Emma Cheevers
PUBLISH ING
Publisher
James Morris
Chief executive officer
Jacques Stern
SHOP is published
by Global Blue
Group headquarters
Global Blue SA,
Route de Crassier 7,
CH-1262 Eysins, Switzerland
Corporate registration number
5565726923
globalblue.com
Deputy editor
Sally McIlhone
Cover illustrator
Andrew Nye
Contributor
Maria Kirchen-Hill
Production editor
Caterina Mazzolai
Assistant production editor
Katie Muxworthy
Features editor
Hannah Lewis
City guide and lifestyle editor
Isabella Redmond Styles
Fashion editor
Ximena Daneri
Fashion coordinator
Fani Mari
Fashion intern
Danielle De Wolfe
News editor
Rebecca Davies
Assistant news editor
Theresa Harold
Chief sub-editor
Hester Lacey
Copy editors
Katie Davis, Sue Flook,
Claire Gervat, Ann Morphew,
Harriet O’Brien
Picture editor
Kirsty Andrews
Assistant picture editors
Grace Bird, Katie Byrne
Senior picture assistant
Mónica R Goya
Picture assistant
Charlotte Rogers
Artwork editor
Simon Thompson
Artworking assistants
Aaron Carline, Dionne Hélène,
Milkha Lala
Artworking intern
Onur Unaltay
Online managing editor
Kirsty Welsh
Assistant online editor
Marina Nelson
Online writer
Emily Scrivener
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to
ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall
not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue
GL OBA L BLU E
N E T H E R L A N DS
Head of commercial Benelux
Jorn Hoogesteijn
Marketing and sales manager
Kathy van Haaren
Sales and marketing support
Nikki de Graaf,
Regina de Neve
Key account manager
Peter Belang
Account manager telesales
Samuel Sonius
Account managers
Astrid Maes,
Karish Resodikromo,
Irene Schermer
Global Blue Holland BV,
Leidsevaartweg 99-6,
2106 AS Heemstede,
The Netherlands,
+31 (0)23 524 1909
Chinese editor
Yuan Fang
Associate Chinese editor
Junjie Dou
Chinese contributing editor
Qingya He
Chinese editorial assistants
Yangzi Liang, Manqing Li
Chinese translators
Yin Shi, Chenguang Yi
Russian editor
Anastasia Nemchenok
Russian editorial assistant
Karina Starobina
Russian translators
Teena Garnik,
Gary Ramazanov
Translation services
Language Connect
Dane Consultancy
Commercial editor
Ruairidh Pritchard
Commercial artworking assistant
Samantha Junak
AVP business development manager
Patrice Janet
Art director
Fabio Gervasoni
Junior designer
Kiranjeet Kaur
Content corporate
production manager
Steve Brown
Corporate production coordinator
Inga Abramian
Head of digital
Eamonn Leacy
Digital campaign manager
Iwona Wlodarczyk
Digital data analyst
Dian Liu
Digital marketing assistant
Anastasia Budieva
Product manager
Devesh Sankadecha
Developer
Mohammed Hakki
Digital production manager
Andrew Lugton
Production assistants
Olivia Chou, Sammy Ha
RACING IN STYLE.
MILLE MIGLIA
CONTENTS
10
Products
14 Check Out
SHOP selects a standout piece
from Holland this season
16 My Favourites
Rodny Heemskerk and Bob
Koning of Two-O and Mujjo’s
Remy Nagelmaeker reveal
their top tips for spring/
summer 2016
20 Products
Key looks for the season, from
fashion and footwear to
jewellery and accessories
News
24 Shop Window
One store not to be missed in
Holland
26 News
Seasonal updates on shops,
services and new products
Features
32 All Change
Amsterdam’s Rokin area is
undergoing a substantial and
exciting redevelopment. Sally
McIlhone explores the latest
must-visit part of the city
38 What She Wants
Olcay Gulsen – founder of
SuperTrash, an eponymous
eveningwear line and now ST
Studio – has an uncanny
ability to make clothing that
women covet. She explains
her business philosophy to
Hannah Lewis
Above: the Rokin area of Amsterdam is undergoing an exciting redevelopment
PH
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CC
BY
-NC
-ND
2.0
p.32
Longines DolceVita
Paulus Potterstraat 2-6
Amsterdam
T: +31(0)20 305 5555
www.costerdiamonds.com
Elegance is an attitude
Kate Winslet
CONTENTS
12
Essentials
82 How To Shop Tax Free
The simple steps to saving
money on your shopping
Translations
83 Русский Перевод92 美文翻译
98 Terjemahan Bahasa Indonesia
Souvenir
106 The essential item to bring
home
Experience
46 Table Talk
Dining out in Holland is an
inspiring experience, says
Maria Kirchen-Hill
52 Perfect Day
Where to go and what to do in
Rotterdam and The Hague
Guide
57 Maps and guides to Holland’s
top shops and destinations,
plus SHOP’s unique view of
the country’s sights
ENGLISH | Р УС СКИЙ | 中文
VISIT US ONLINE...
The latest in luxury shopping
and travel is updated every
day at globalblue.com
Последние новости о роскошном шоппинге и путешествиях ищите на сайте globalblue.ru
globalblue.cn 每日更新精品购
物信息,分享海外省钱秘笈
FOLLOW US AT...
/GlobalBlue/GlobalBlueRu
@GlobalBlue
@环球蓝联-GlobalBlue
/globalblue
/globalblue
@shopcontent
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Leading menswear store in Italian Brands
意大利领先潮流男装品牌
Ведущий мужской магазин итальянских брендов
Attolini, Brioni, Caruso, Canali, Corneliani, ETRO, Jacob Cohen, Loro Piana, Marinella, Moncler, Santoni, Woolrich and many more
PC HOOFTSTRAAT 75-81 AMSTERDAM, NOORDEINDE 6 THE HAGUE
KRUISKADE 63-65 ROTTERDAM, LANGE GASTHUISSTRAAT 7 ANTWERPEN (BE)
OR SHOP ONLINE AT OGER.NL
CHECK OUT
Save up to 16% by shopping tax free, see page 82
14 | PRODUC TS
has created a bracelet called
Plastic Soup, which is made from
straws melted into gold or
silver-plating. It is part of the
collection of Chi Ha Paura, which
means ‘who is afraid of’ in Italian,
a jewellery brand co-founded by
Bakker in 1996. It is a consortium
of conceptual jewellery designers
using new techniques and
alternative materials. fm
Gijs Bakker for Chi Ha Paura
Plastic Soup bracelet, €1,500,
Galerie Ra, Nes 120,
1012 KE Amsterdam,
+31 (0)20 626 5100,
chpjewelry.com
DRINK IT IN
This bracelet cleverly combines
innovation with conservation,
using drinking straws as its
starting point. Non-
biodegradable plastic causes some
of the worst sea and wildlife
pollution on the planet, and
plastic drinking straws are
particularly bad as they are used
only briefly but continue to exist
for more than a lifetime. Bringing
attention to this important
environmental issue, jeweller and
industrial designer Gijs Bakker PH
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Save up to 16% by shopping tax free, see page 82
Remy Nagelmaeker is an entrepreneur and one of the co-founders of Mujjo, which launched in 2011 with warm winter gloves that worked on touchscreens. The innovative company has since expanded with a range of felt-lined leather cases for iPhones, iPads and MacBooks, all made with the same attention to quality, functionality and clean lines. He shares his insider tips for spring/summer 2016 with Ximena Daneri
MY FAVOURITES: Remy Nagelmaeker
16 | PRODUC TS
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2. ‘The iPhone 6s is
the most essential
multi-functional
tool I own. I always
carry mine with my
Mujjo wallet’
Apple iPhone 6s,
from €749, Apple, Leidseplein 25, 1017 PS Amsterdam, +31 (0)20 530 2200, apple.com
1. ‘I really like the
shoes from Filling
Pieces, a contemporary
footwear brand based
in Amsterdam. The
spring/summer 2016
Metamorphosis
collection is inspiring’ Aspact, Leidsestraat 25, 1017 NT Amsterdam, +31 (0)20 229 5333, fllingpieces.com
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SHOP | 17
5. ‘I can’t do without
a wallet case or sleeve
for my phone, which
is cut out of a single
piece of our signature
leather. Use one for a
short while and you’ll
know what I’m
talking about’
Mujjo leather wallet
sleeve, €34.95, mujjo.com
4. ‘Minimum is a
Danish brand that
makes comfortable,
simple and stylish
knitwear using
high-quality yarns.
What more can you
ask for?’
We Are Labels, Utrechtsestraat 68, 1017 VR Amsterdam, +31 (0)20 427 8840, minimum.dk
3. ‘I’ve been wearing
Diesel’s Thavar
jeans for a few years
now – the cut is
perfect for me. I also
like the recently
introduced and
slightly skinnier
Spender style’
Diesel Thavar jeans,
€300, Diesel, Heiligeweg 15, 1012 XN Amsterdam, +31 (0)20 638 4082, diesel.com
4
Save up to 16% by shopping tax free, see page 82
18 | PRODUC TS
1. ‘Our favourite
stores in Amsterdam
are 290 Square
Meters and The New
Label Project.
They’re both lovely
small places crammed
with interesting
products’
The New Label Project, Rozengracht 75, 1016 LT Amsterdam, thenewlabelproject.com
2. ‘We’re big fans of
Bleu de Chanel and
Chanel’s Allure
Homme Sport
– lovely fragrances’
Chanel Bleu de
Chanel eau du
parfum,
150ml, €117.90, Douglas, Kalverstraat 71, 1012 NZ Amsterdam, +31 (0)20 627 6663, chanel.com
Rodny Heemskerk and Bob Koning founded Amsterdam-based accessories brand Two-O in 2011. Along with a background in product design, the two young entrepreneurs share an enthusiasm for wood and for the environment, so Two-O’s products are made with recycled materials wherever possible. They tell Theresa Harold about their Amsterdam picks for the season
OUR FAVOURITES: Rodny Heemskerk and Bob Koning
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SHOP | 19
3. ‘The caps with the
wooden visors are
great – new, different
and very nice to wear.
They’re good on
sunny days when
you’re at your
favourite festival’
Two-O cap, €49.95, two-o.com
4. ‘As far as we’re
concerned, Biotherm
Homme is the best
beauty brand’
Biotherm Homme
Force Supreme gel,
50ml, €45.90, DA Boogaard, Cornelis Schuytstraat 38, 1071 JK Amsterdam, +31 (0)20 662 8259, biotherm.com
5. ‘We love people
who think outside the
box, like the designers
at Hay. They make
unfussy, original
products for interiors’
Hay, Spuistraat 281, 1012 VR Amsterdam, +31 (0)20 370 8851, hay-amsterdam.com
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20 | PRODUC TS
PRIME PASTELS
Step into summer with a fresh wardrobe dominated by bright, nude shades
1. Mac Myth lipstick, €19.50, Douglas, Lijnbaan 175, 3012 EN Rotterdam, +31 (0)10 213 0213, maccosmetics.com
2. Cartier ring, €4,300, Cartier, PC Hooftstraat 132-134, 1071 CE Amsterdam, +31 (0)20 670 3434, cartier.com
3. Boss shoes, €829, Boss, Leidsestraat 1-3, 1017 NS Amsterdam, +31 (0)20 422 1511, hugoboss.com
4. Chopard necklace, €2,180, Chopard, PC Hooftstraat 53, 1071 BN Amsterdam, +31 (0)20 305 3660, chopard.com
5. Cos coat, €175, Cos, Venestraat 17-19, 2511 AR The Hague, +31 (0)70 363 5773, cosstores.com
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175 YEARS of CRAFTSMANSHIP
Paulus Potterstraat 2-6 | 1071 CZ Amsterdam | The Netherlands
Tel. +31 (0) 20 305 55 55 | www.costerdiamonds.com
Opening hours: 09.00 a.m. till 17.00 p.m. 7 days a week
Visit Coster Diamonds and see how diamond cutters turn a raw
diamond into a beautiful piece of jewelry.
Save up to 16% by shopping tax free, see page 82
URBAN ATHLETE
Set the pace with this sleek, sport-inspired look
1. Calvin Klein Jeans Luke backpack,
€179.90, Calvin Klein Jeans, PC Hooftstraat 105, 1071 BR Amsterdam, +31 (0)20 681 0821, calvinklein.com
2. Vertu Signature Touch for Bentley
mobile phone, €13,250, Schaap en Citroen, PC Hooftstraat 51, 1071 BZ Amsterdam, +31 (0)20 303 1192, vertu.com
3. Salvatore Ferragamo sunglasses,
€260, Salvatore Ferragamo, PC Hooftstraat 59-61, 1071 BN Amsterdam, +31 (0)20 675 6498, ferragamo.com
4. Björn Borg jumper, €89.95, Björn Borg, Kalverstraat 7, 1012 NX Amsterdam, +31 (0)20 427 1208, bjornborg.com
22 | PRODUC TS
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SHINE ON
Team casual denim with iridescent accessories to create a laid-back look with edge
1. Tod’s sandals, €535, Tod’s, PC Hooftstraat 74, 1071 CB Amsterdam, +31 (0)20 675 7143, tods.com
2. Filippa K coat, €435, Filippa K, PC Hooftstraat 129, 1071 BS Amsterdam, +31 (0)20 673 2343, filippa-k.com
3. Bulgari watch, €10,400, Bulgari, PC Hooftstraat 73, 1071 BP Amsterdam, +31 (0)20 760 0747, bulgari.com
4. Tommy Hilfiger jeans, €129, Hilfiger Denim, PC Hooftstraat 125, 1071 BS Amsterdam, +31 (0)20 673 7239, tommy.com
SHOP | 23
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Save up to 16% by shopping tax free, see page 82
SHOP WINDOW
24 | N E WS
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PLAINLY DIFFERENT
Men’s footwear label ETQ, founded in Amsterdam in 2010, now has its first bricks-and-mortar store in its home town. Occupying two storeys of a beautiful historic building, the boutique has a starkly minimalist interior of whitewashed walls, concrete flooring and white steel furniture, which fits perfectly
with the brand’s fundamental principle that everything it creates should be ‘elegant, timeless and quality’. As well as the label’s own pared-backed footwear, the store also carries clothing and accessories from a range of carefully chosen brands including 3.1 Phillip Lim, Clothsurgeon and Études Studio. rdETQ, Singel 465, 1012 WP Amsterdam, +31 (0)20 261 3815, etq-amsterdam.com
Save up to 16% by shopping tax free, see page 82
26 | N E WS
INSIDE KNOWLEDGE
Anyone with an interest in home décor and furniture will be in their element at the Timothy Oulton store in the south of Amsterdam. Every one of the brand’s pieces is made by hand using traditional methods, to designs that are inspired by the past but updated for modern tastes. Oulton’s love of furniture and the past stem from his father, who ran an antiques business in Britain for many years. Needless to say, his Amsterdam gallery is set in a heritage building, which dates back to 1890 and was previously a church. rdTimothy Oulton, Amstelveenseweg 136, 1075 XM Amsterdam, +31 (0)20 686 7070, timothyoulton.com
CHANGE IS GOOD
Opened in the summer of 2015, Keet is a concept store with a difference. The idea is simple: to create a retail space where local artists and designers can sell their wares. As such, while the shop itself is a permanent fixture, the products within change depending on which designers have rented out a space that month. From beauty products to postcards, clothes to art prints, there is a diverse range of unique – and often custom-made – items. The in-store café serves fair trade coffee, homemade smoothies and a well-thought-out selection of light bites. thKeet, Oppert 2A, 3011 HV Rotterdam, +31 (0)10 210 5433, keetrotterdam.nl
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CHILD’S PLAY
Makii creates fun and colourful items for children, designed to inspire them to play and use their imaginations. Illustrators Idris van Heffen and Mielo Pouwer, who launched the company in 2013, have turned their talents to creating engaging products such as giant colouring-in pictures, art prints, greeting cards and even a Makii-your-own-print app. This charming print (€35 unframed; €55 framed) is limited to a run of just 200, and comes numbered and signed by hand. thEdwin Pelser, Piet Heinstraat 123, 2518 CG The Hague, +31 (0)70 360 9237, makii.nl
CAFÉ CULTURE
Since it opened 13 years ago, Amsterdam multi-brand store Sprmrkt has been the place to head for an imaginative selection of contemporary fashion, accessories, books and design objects. At the end of last year it added to its repertoire with a café manned by The Coffeevine, known for its reviews of the best places to drink coffee around the world and a roasted-bean subscription service. The cool café serves The Coffeevine’s pick of the finest freshly roasted coffees in ceramic cups created exclusively for the new space by Russian graphic designer and illustrator Illarion Gordon. rdSprmrkt, Rozengracht 191-193, 1016 LZ Amsterdam, +31 (0)20 330 5601, sprmrkt.nl
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BEST OF BRITISH
British retailer John Lewis’s
well-made products, exemplary
customer service and ‘never
knowingly undersold’ motto have
made it a much-loved name in
the UK. This spring it is making
its European debut, with the
opening of shop-in-shops in the
Amsterdam, Rotterdam and The
Hague branches of De Bijenkorf
department store. The spaces,
designed by John Lewis’s
in-house team, will carry a
selection of its own-brand home
and lifestyle items. th
De Bijenkorf,
Dam 1, 1012 JS Amsterdam;
FOR MAP GO TO PAGE 64
Coolsingel 105,
3012 AG Rotterdam;
FOR MAP GO TO PAGE 78
Wagenstraat 32,
2512 AX The Hague,
+31 (0)88 245 3333;
johnlewis.com
FOR MAP GO TO PAGE 79
Save up to 16% by shopping tax free, see page 82
28 | N E WS
WATCH THIS SPACE
September 2015 saw the
reopening of the Ace & Dik
boutique in Amsterdam’s
Museumkwartier area. With a
new, larger retail space, the
store stocks luxury jewellery
and watch brands such as
Bulgari, Omega, Longines and
Breitling, and is also the first
exclusive retailer of Parmigiani
Fleurier in the Netherlands.
Designed in conjunction with
renowned architect Kees
Marcelis, the renovated
interior is bright, modern and
airy. The store is one of two in
the Dutch capital belonging to
the Ace Luxury Group, which
has been owned and operated
by the Ben Joseph family for
more than 40 years. th
Ace & Dik, Van Baerlestraat 46,
1071 AZ Amsterdam,
+31 (0)20 571 1560,
acejewelers.com
FOR MAP GO TO PAGE 70
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30 | N E WS
WORLD OF MOOOI
Since its opening in 2008, the
Moooi store in Amsterdam’s
colourful district of De Jordaan
has been a beacon of inspiring
design. Nestled among the art
galleries and restaurants, the
interior brand’s flagship
Amsterdam showroom offers a
variety of products ranging from
lighting and tables to home
accessories and storage options
from a host of designers. Moooi
was founded in 2001 by Marcel
Wanders and Casper Vissers,
taking its name from the Dutch
word for beautiful – with an
additional ‘o’ to represent the
company’s extra dose of
individuality. th
Moooi, Westerstraat 187,
1015 MA Amsterdam,
+31(0)20 528 7760,
moooi.com
SEEING IS BELIEVING
Online optical retailer Ace &
Tate opened its first flagship store
last year, in the De Negen Straatjes
(‘Nine Streets’) area of its native
Amsterdam. It stocks a wide range
of shapes and colours from the
innovative label’s seasonal and
mainstay collections, in both
optical and sunglass options – all
of which are still available to buy
online. However, the physical store
enables the brand to extend what it
can offer customers with the
addition of an optometry service.
The fresh and unfussy interior was
designed by Occult Studio, which
was also drafted in to create the
equally sleek décor for Ace &
Tate’s flagship in Utrecht. rd
Ace & Tate, Huidenstraat 20,
1016 ES Amsterdam,
+31 (0)20 214 9054,
aceandtate.com
FOR MAP GO TO PAGE 72
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RICH PICKINGS
American heritage brand
Woolrich has a new store in
Amsterdam. The design concept
for the bright and airy shop was
created by Japan’s Wonderwall
studio, and features a Dutch-style
skylight on the ground floor and a
cosier lounge area in the basement.
Reflecting the brand’s heritage – it
was founded in 1830 – the walls
are hung with archive material,
prints and pictures of its historic
mills, and the furniture is
upholstered in classic Buffalo
Check woollen fabric. Customers
will find Woolrich’s much-loved
outerwear for men and women,
along with shirts, jumpers and
accessories. rd
Woolrich, PC Hooftstraat 36,
1071 NL Amsterdam,
+31(0)20 760 4134, woolrich.eu
FOR MAP GO TO PAGE 74
LOOKING FORWARD
Having started out as a small
online retailer, Gorilli has
become one of the most
innovative bricks-and-mortar
stores in Rotterdam. Here,
visitors can browse covetable
brands such as Billionaire Boys
Club, Love Moschino and
Adidas Y-3 by Yohji Yamamoto.
This streetwear emporium
eschews the traditional cash
desk in favour of iPad
transactions, with receipts
emailed to clients, who can opt
to leave their goods in the
storage lockers provided while
they carry on exploring the city,
or take advantage of the
shipping service. th
Gorilli,
Korte Lijnbaan 20,
3012 ED Rotterdam,
gorilli.com
ALL CHANGE
Amsterdam’s Rokin area is
undergoing a substantial and
exciting redevelopment. Sally
McIlhone explores the latest
must-visit part of the city
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Amsterdam is a city with a plethora of diverse shopping
options. Those who prefer to peruse small independent
boutiques, bars and cafés are well catered for in the De
Negen Straatjes (‘Nine Streets’) area, whereas PC
Hooftstraat offers the crème de la crème of international
design talent. And in the past few years, the city has seen a
new key location emerge: the historical street of Rokin and
its surrounding areas.
Rokin is currently being transformed from an underused
and industrial boulevard dotted with a handful of
time-honoured shops to a retail powerhouse that will boast a
luxury concept store and a flagship of British department
store Marks & Spencer. ‘In 2011 we developed a vision
together with the local council: a city boulevard with style,’
says Pauline Buurma, manager of Rokin’s association of
entrepreneurs and property owners. ‘The trigger was the
making of the new metro system’s north-south line.’
34 | F E AT U R E S
Previous page: a view of RokinAbove (from top): Weekday store; Hogendoorn & Kaufman
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The creation of this new
transport network, connecting
opposite ends of the city, has turned
Rokin into an increasingly appealing
spot for redevelopment and the
perfect place for a new shopping
area. ‘Rokin is the shopping
street with the highest potential in
the Netherlands,’ Buurma continues.
‘The combination of monumental
buildings and a spacious boulevard
gives Rokin extraordinary chances.
The new Rokin square with a
sophisticated metro system and 300
parking spaces underground offers a
unique area for special shops,
museums and high-end restaurants
and hotels.’
With the development due to be
completed later this year, there are
already plenty of intriguing shops to
be discovered in Rokin. Hogendoorn
& Kaufman stocks an impressive
array of ceramics and glassware,
including items from brands such as
Lladro, Royal Delft, Lalique,
Meissen, and crystal by Swarovski.
Run by mother-and-son team
Angelique and Ramon Hogendoorn,
the store is filled with items that they
have personally selected for their
calibre and concept. The setting, in a
traditional wooden canal house, is
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SHOP | 35
Above (from left): Betsy Palmer footwear; an exhibit at the Allard Pierson Museum
equally inspiring; marvel at the
antique-tiled fireplace and the oak
panelling as you select which item to
take home as a souvenir. If you’re
running out of room in your
suitcase, Hogendoorn & Kaufman
will even ship your purchases to
anywhere in the world.
Ramon is excited about Rokin’s
future. ‘I believe the rejuvenation to
be a good thing, with the metro and
the establishment of a big new
shopping centre. This will mean
more visitors to Rokin,’ he explains.
‘With the new centre meant to house
luxury stores, it will mean more
luxury shoppers. As a consequence
we hope that more high-end stores
will open along Rokin.’
Betsy Palmer is a hidden gem for
footwear fans. Opened in 1996, the
store offers quirky designs from both
Palmer herself and brands including
Castañer and Chie Mihara. Choose
from trainers and block heels to flat
brogues and ankle boots. To
complement your new shoes, seek
out sleek staples with a contempo-
rary edge at Forever 21, Weekday
and Urban Outfitters.
Once you’ve invested in a whole
new wardrobe, stop to explore the
exhibits at the Allard Pierson
Museum. Those with an interest in
historical civilisations, from the
Roman Empire to ancient Egypt,
will be particularly impressed by the
artefacts that date back as much as
6,000 years. For those who prefer
relaxation to archaeology, the Skins
Institute spa in the De l’Europe hotel
offers a variety of treatments for lone
travellers or couples, as well as two
saunas, a Turkish steam bath and a
The Rokin area is primed to become a key retail centre, with new stores opening all the time
36 | F E AT U R E S
Above (from top): Skins Institute at De l’Europe hotel; exquisite cooking at Bord’Eau restaurant
selection of beauty treatments.
End your day with dinner at
Bord’Eau, which boasts two
Michelin stars. Here you can sample
dishes including duck liver steamed
in kombu with bouillon of seaweed
and umeboshi plum. If you’re
celebrating a special occasion, the
restaurant even offers an exclusive
dining room with ‘walls of wine’
which enables guests to enjoy a
spectacular view of the Amstel river
while surrounded by some of the
finest vintages in Europe.
The Rokin area is primed to
become a key retail centre in Amster-
dam, with new stores opening with
increasing frequency in the lead-up
to the completion of the renovation
work. The summer of 2016 is set to
be an exciting time for this already
bustling area, as the final stages of its
reinvention will cement its position
as a must-visit destination for
shopping. Whether you know
Amsterdam like the back of your
hand, or you’re visiting the city for
the first time, the sense of newness
and optimism surrounding this
space is sure to be infectious
Once you’ve invested in a whole new wardrobe, stop for some serious relaxation
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AMSTERDAM | P.C. Hooftstraat 38 | Tel. +31 20 737.22.03
Olcay Gulsen – founder of SuperTrash, an
eponymous eveningwear line and now ST
Studio – has an uncanny ability to make
clothing that women covet. She explains
her business philosophy to Hannah Lewis
WHAT SHE
WANTS
Left: ST Studio spring/summer 2016
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‘As a brand, we aren’t static but
dynamic. We evolve to the changing
world around us,’ says Olcay Gulsen.
Truer words could hardly be spoken
about the Amsterdam-based designer
and her fashion business. Having
founded successful womenswear brand
SuperTrash in 2001, and in 2011
presented a second, eponymous line of
luxe eveningwear, Gulsen and her team
are now celebrating the launch of a third
label: ST Studio. The new line will cater
to a different audience ‘without losing
our brand identity’. Not a new audience,
as such, but those Gulsen has been
clothing for 15 years, whose tastes and
habits have developed. Gulsen has a real
ability to anticipate women’s needs, and
it’s this instinct that gives her the edge
in a competitive market.
40 | F E AT U R E S
Above (from left): designer Olcay Gulsen; SuperTrash spring/summer 2016
focus on the exclusive international
market.’ The results have been worn
by a number of A-list stars, and
Gulsen creates her stunning pieces
with the red carpet in mind.
SuperTrash and Olcay Gulsen
may be directed at different
audiences, but for Gulsen the
common traits that link her clients
are clear. ‘We cater to women with
real character,’ she explains simply.
And it is this characterful woman
who was also the inspiration behind
her new venture, ST Studio.
Launched earlier this year, it is the
new figurehead for Gulsen’s fashion
empire, born from the changing
desires Gulsen perceived in her
clients, who increasingly look for
excellent cuts and materials, along
with classic, lasting design, as
opposed to the fast fashion that had
become so prevalent over the last
decade. More sophisticated than
SuperTrash, and more accessible
than Olcay Gulsen, it looks set to
‘I wanted to create a fashion
brand that linked design with the
high street and was affordable to
every girl,’ says Gulsen of the
inspiration behind SuperTrash.
‘SuperTrash is young and on trend
with fashionable hits and bold pieces
with an outspoken character. Each
collection contains that perfect quote
tee, eclectic prints, denim …
Affordable pieces that fit the season.’
Catering to a young, fashion-
conscious market, SuperTrash grew
quickly, opening stores and securing
retailers in more than 16 countries
worldwide. Bolstered by this success,
Gulsen made her first foray into the
world of high-end apparel, launching
her eponymous eveningwear line in
2011. ‘Olcay Gulsen is an uber-
feminine collection with a classic
twist,’ says the designer. ‘Each
season a small capsule collection of
50 exclusive and unique pieces is
made in a specialised atelier in New
York and launched with a strong
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For over 50 years Perfumery ‘Marjo’ is the premium address
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Above (clockwise from top left): two looks from ST Studio; Olcay Gulsen, all spring/summer 2016
appeal not only to both sets of
existing customers, but also to a new
audience.
‘ST Studio creates contemporary
womenswear with head-to-toe looks
for authentic women,’ explains
Gulsen. ‘Feminine, classic essentials
that last a lifetime, perfect layering
pieces and directional looks that
complement the collection season
after season.’ Her favourite piece
from the debut collection is a grey
suit: ‘It’s very versatile and easily
takes you from day to night. I think
every woman should own a power
suit.’ But she is also very proud of her
range of versatile maxi dresses and
all-in-ones. In fact, Gulsen seems
truly enthusiastic about every aspect
of her business, a trait that no doubt
has carried her forward.
This year will see an overhaul of
42 | F E AT U R E S
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Above: ST Studio Essentials sketches
the brand’s existing store concept, as
SuperTrash boutiques become ST
Studio spaces (with SuperTrash
being available only through other
retailers). The new concept will
represent the juxtaposition of
strength and vulnerability that
Gulsen addresses in her apparel,
mixing oak with mother-of-pearl,
and velvet with glass. Gulsen has
always striven for ‘open service in
every aspect of the customer
journey’, so the counters will be
round, not square, allowing for easier
interaction between client and stylist.
Staff are friendly and knowledge-
able, and look to match visitors with
the pieces that are perfect for them as
individuals. ‘I think you look stylish
when you wear clothes that make you
feel good,’ says Gulsen.
With so many projects at once,
it’s intriguing to know where Gulsen
finds her seemingly endless
inspiration. Are her clothes distinctly
Dutch, for example? ‘Well, they are
born and designed here, so they must
have something Dutch, but in a way
we are borderless – as fashion is
everywhere. I think our collection is
very international.’ At ST Studio,
Gulsen combines the ‘comfy styles
most Dutch women crave’ with a
sense of high fashion, and perhaps
it’s this that gives the label its distinct
aesthetic. As for the inspiration that
keeps her going forward, she believes
she finds this everywhere. ‘You don’t
always need to travel far to be
inspired ... I know it sounds clichéd,
but you can’t go out and look for
inspiration, inspiration finds you’
‘We aren’t static; we’re dynamic. We evolve with the world around us’
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IO
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globalblue.com
TABLE TALKAmsterdam’s restaurants are never content to rest on their laurels, as Maria Kirchen-Hill discovers
46 | E X PE R I E NCE
Amsterdam’s long history as a
hub of international trade has
had a signifcant impact on its
culinary scene. Ships from over-
seas brought with them exotic
new ingredients for which the
city’s prosperous citizens soon
developed a taste. This brought
with it a willingness to experi-
ment and reinvent familiar dishes
that still characterises Amster-
dam today. The Dutch capital is
brimming with fantastic places
to eat, from Michelin-starred
restaurants to experimental food
projects. The best chefs in Am-
sterdam know that the only way
to make a mark in a city flled
with foodies is to ofer something
distinctive. Whether through
unique locations or unexpected
services, the best Amsterdam
eateries are going the extra mile
to please their guests.
S T O R K
The banks of the river Ij would
seem to be the perfect location
for a fsh and seafood specialist.
Set within an old industrial loft in
a business park, this café-cum-
restaurant is achingly on-trend,
its exposed bricks and minimal-
ist rustic interior design making
for a strikingly modern venue.
Stork’s dishes are simple, honest
and delicious, making the most
of the abundant fsh and seafood
caught locally. Perfect in the sum-
mer months, the spacious terrace
provides a wonderful spot to enjoy
lunch, dinner or just a cofee and
snack al fresco.
Stork, Gedempt Hamerkanaal 201,
1021 KP Amsterdam,
+31 (0)20 634 4000,
restaurantstork.nl
SHOP | 47
48 | E X PE R I E NCE
D E C U L I N A I R E W E R K P L A A T S
De Culinaire Werkplaats,
Fannius Scholtenstraat 10,
1051 EX Amsterdam,
+31 (0)65 464 6576,
deculinairewerkplaats.nl
Conceived by Marjolein Wintjes, a
food conceptualist and storyteller,
and Eric Meursing, a 3D designer
and chef, De Culinaire Werkplaats
is much more than a restaurant. In
fact, the owners see the restaurant
as a secondary element: primarily,
the space is a design studio, a
creative space in which to
experiment with food (its name
translates as ‘the culinary
workplace’). Still, a few days each
week the team opens the doors to
diners, offering an unforgettable
culinary experience. As of this
year, it is also possible to book for
special VIP arrangements. Get in
touch to find out more.
globalblue.com
50 | E X PE R I E NCE
V I N K E L E S
Housed in an old bakery and now
part of the chic Dylan hotel,
Vinkeles offers fine dining in an
intimate setting. The interior
features original 18th-century
bread ovens and other unusual
period features: a surprisingly
effective backdrop for the
sophisticated cooking that has
earned the restaurant a Michelin
star and executive chef Dennis
Kuipers numerous other accolades.
Those looking for something
extra-special should book a place
at the chef’s table, where they can
watch how Kuipers’ refined French
dishes are prepared, or enquire
about the Vinkeles on the Water
service, where guests are served
dishes in the hotel’s own small
boat: a unique experience.
Vinkeles, Keizersgracht 384,
1016 GB Amsterdam,
+31 (0)20 530 2010, vinkeles.com
C I E L B L E U
When Onno Kokmeijer was
offered the position of head chef at
Ciel Bleu restaurant in 2003, he
knew he wanted to do something
extraordinary. He also knew who
he wanted to work with: long-time
friend and colleague Arjan
Speelman. Together, they have led
Ciel Bleu to not just one but two
Michelin stars. Kokmeijer has a
passion for seafood, and is
committed to embracing local
produce, believing the Nether-
lands to be rich in excellent
ingredients. The food, wine and,
above all, service at this venue are
outstanding, as is the view, thanks
to its location on the 23rd floor.
Ciel Bleu,
Hotel Okura,
Ferdinand Bolstraat 333,
1072 LH Amsterdam,
+31 (0)20 678 7450,
okura.nl
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globalblue.com
Denham, Fossil, Guess, Lacoste,
Nike, Oilily, Replay, Suitsupply,
Scotch & Soda, Supertrash,
Van Bommel, Villeroy & Boch and
many more
250 FASHION BRANDS
30-70% SAVINGS
OPEN 7 DAYS A WEEK
BATAVIASTAD.COM
Bohemian by Jibodh
Bohemian by Jibodh is the
creation of two brothers –
Imro and Eric Jibodh – who
had worked in the fashion
industry for several years
before setting up their own
menswear store in 2013.
Visitors to the welcoming
space will find everything
for a modern man’s wardrobe,
from well-cut suits to smart
casual pieces and jeans.
Stocking a wide range of
brands, including Dr Denim,
Daniel Wellington and
Bertoni of Denmark, this
characterful shop is definitely
not to be missed.
52 | E X PE R I E NCE
A dynamic city with an ever-changing skyline and a fearless approach to reinvention, Rotterdam is an ideal day-trip destination. This famous port town offers a wealth of shops, cultural attractions, festivals, restaurants and parks. SHOP spends a day exploring
PERFECT DAY: ROTTERDAM
Niche
Holland is one of the world’s
leading cut-flower producers,
so why not pick up a bouquet
to liven up your hotel room
during your stay? Niche is a
small flower shop selling a
colourful selection of plants
and flowers. But you won’t
find typical bouquets here – in
fact, you won’t find any
pre-made arrangements at all.
Alongside flowers, the shop
also carries postcards and
various vases from Dutch
labels. Visit the website for
more information on the
flower-arranging workshops
hosted on Thursday nights.
DIRECTORYBohemian by Jibodh,
Pannekoekstraat 48A,
3011 LH Rotterdam,
+31 (0)10 737 1568, bohemianrotterdam.nl
Niche,
Nieuwe Binnenweg 235A,
3021 GC Rotterdam,
+31 (0)68 113 8585, nicherotterdam.nl
Osteria Vicini,
Kortekade 63-69,
3062 GP Rotterdam,
+31 (0)10 890 0555, vicinirotterdam.nl
Parqiet,
Baden Powelllaan 20,
3016 GJ Rotterdam,
+31 (0)65 315 1133, parqiet.nl
Osteria Vicini
Located in the chic district of
Kralingen, Osteria Vicini is the
perfect venue in which to end a
day of exploring. The popular
Italian restaurant offers a menu
of simple, authentic Italian
food – including a particularly
indulgent tiramisu – in a
friendly and welcoming
atmosphere. The newly opened
Bar Vicini in the same building
is an excellent place to relax
with an impeccably made
cocktail in a retro-style setting.
Parqiet
Opened at the start of this
year, Parqiet is a charming
café in the park next to the
Euromast. Serving a selection
of delicious baked goods,
sandwiches, juices and coffee,
this is a picturesque and
relaxing spot in which to enjoy
a breakfast or light lunch.
SHOP | 53
Gemeentemuseum
Delftware is as Dutch as it
gets, and where better to
explore the history of the
distinctive blue-and-white
pottery than at the world-class
Gemeentemuseum, which has
one of the most extensive
collections in the world. Its
permanent exhibition charts
the rise of Delftware as a
symbol of Dutch prosperity in
the Golden Age of the 17th
century, and includes several
pieces by Koninklijke
Porceleyne Fles, or Royal
Delft – the last remaining
maker from the 1600s.
54 | E X PE R I E NCE
Lola Bikes and Coffee
A bike shop and espresso
bar combined, Lola has a
unique charm. Not only
does it serve up award-
winning coffee, but it also
hosts regular weekly cycling
events. Open to everyone,
the bike rides are a great
opportunity to bond with
fellow cycling enthusiasts as
well as enjoy Holland’s
beautiful scenery. The café
also offers a coffee
workshop on the last
Thursday of every month,
which reveals a few tricks of
the barista trade.
The Hague combines all the amenities of an international metropolis with the charm of a seaside resort town. Home to the Dutch government and the royal family, the city offers an array of attractions, ranging from fascinating museums to cool cafés. SHOP spends a day exploring
PERFECT DAY: THE HAGUE
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Damen/Papier-Royaal
Founded in 1895, Damen/
Papier-Royaal is a family-run
stationery shop which has been
supplying luxury writing and
bookbinding materials for four
generations. Stocking high-quality
papers from countries such as
Japan and Nepal, the store is a
treasure trove that begs to be
explored at leisure. Alongside
paper, there is also a wide selection
of journals and greeting cards.
SHOP | 55
The Fine Store
Fans of interior design will be
delighted by the offerings at
The Fine Store, located in the
popular Zeeheldenkwartier
neighbourhood. Opened in
2014 by Eveline Maat, the
shop carries a wide range of
responsibly made homeware
from both international and
Dutch designers. The
emphasis is on timeless pieces
that have been crafted to last,
whether it’s furniture,
lighting, textiles, accessories
or paper goods.
DIRECTORYGemeentemuseum,
Stadhouderslaan 41,
2517 HV The Hague,
+31 (0)70 338 1111, gemeentemuseum.nl
Lola Bikes and Cofee,
Noordeinde 91,
2514 GD The Hague,
+31 (0)61 471 5854, lolabikesandcoffee.nl
Damen/Papier-Royaal,
Noordeinde 186,
2514 GR The Hague,
+31 (0)70 360 0166, papier-royaal.nl
The Fine Store,
Piet Heinstraat 64,
2618 CJ The Hague,
+31 (0)70 365 6400, thefinestore.com
Global Blue’s guide ensures you make the most of your trip to Holland with a look at the city’s must-visit destinations, from a beauty emporium to the best restaurants. Start with our recommendations before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/holland.
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A Glimpse of Holland
Above: colourful wooden tulips on display in Amsterdam’s unique floating flower market
THE GUIDE
SHOP | 57
58 | GUIDE
SNAPSHOTS
OF A CITY
‘Amsterdam offers
a combination of historic
charm with avant-garde
artistic flair, and a visit
is always inspiring’ –
Kirsty Andrews, SHOP’s
picture editorP
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SHOP | 59
Follow our
team’s travels on
@shopcontent.
Tag us in your city
pictures when
sharing them and
you might see
them in print!
60 | GUIDE
LEIDSESTRAAT
OVERTOOM
VOND
ELSTRA
AT
MARNIXSTRAAT
SIN
GEL
ROKIN
ROKIN
LIJNBAANSGRACHT
BILDERDIJKSTRAAT
BILDERDIJKSTRAAT
VANBAERLESTRAAT
SINGEL
WILLEM
SPARKW
EG
NASSAUKADE
NASSAUKADE
STADHOUDERSKADE
ST
ADHOUDERSKADE
PRINSENGRACHT
PRINSENGRACHT
MARNIXSTRAAT
WETER
INGSCHANS
DACOSTAKAD
E
ROZENG
RACHT
R AADHUISSTR
AAT
REESTRAAT
ROYAL PALACE AMSTERDAM
NEW CHURCHAMSTERDAM
ANNE FRANKHOUSE
NATIONAL MONUMENT
AMSTERDAM MUSEUM
ALLARD PIERSON MUSEUM
AMSTERDAM THEATRE
PARADISO
VONDELPARK
THE RIJKSMUSEUM
VAN GOGH MUSEUM
THE STEDELIJK MUSEUM
HEINEKENEXPERIENCE
MUSEUM CONCERT HALL
FLOWERMARKET
HOUSE OF BOLS
MADAME TUSSAUDS
ZAZARE DIAMONDS
THE AMSTERDAM DUNGEON
AMSTERDAMBODY WORLDS
COSTERDIAMONDS
WATCH CITY
DIAMOND MUSEUM
Suzy Wong
Supperclub
Jimmy Woo
Melk Weg
Litle Buddha
Nomads
Bo Cing
Hard Rock Café
Food HallenRestaurant
AMSTERDAM
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Underground Station
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Train Station Tourist Information Bar
SHOP | 61
KATTENBURGERPLEIN
GELDERSEKADE
WEESPERSTRAAT
WEESPERZIJDE
EERSTE
OOSTERPARKSTRA
AT
OOSTERPARK
HEMONYSTRAAT
DE RUYTERKADE
IJTUNNEL
P
RINSHENDRIKKADE
KATTEN
BURGERSTRAAT
PLANTAGEMIDDENLAANA
MSTEL
OOSTERDOKSKAD E
RUYSCHSTRA
AT
LINNAEUSSTRAAT
MAURITSKADE
M
A
URITSKADE
UTRECHTSESTRAAT
VANWOUSTRAAT
SARPHA
TISTRA
AT
SARPHATIS
TRAAT
BEURS VAN BERLAGEAMSTERDAM
GASSAN DIAMONDS FACTORYTHE
REMBRANDTHOUSE
MUSEUM THEATERSCHOOL
JEWISH HISTORICAL MUSEUM
HERMITAGE AMSTERDAM
THEATRE CARRÉ
PASSENGER TERMINAL AMSTERDAM
MUZIEK GEBOUW AAN 'T IJ
CITY HALL & OPERA
NEMO
SCHEEPVAARTMUSEUM
TROPENMUSEUM
HORTUS BOTANICUS
ARTIS
TOURS & TICKETS
PORTUGUESE SYNAGOGUE
CENTRALUNDERGROUND STATION
AMSTERDAMCENTRAAL STATION
Club Air
Skylounge
&Samhoud Places
PAGE
64
PAGE
64
Place Of Interest Restaurant
TOP 3...AMSTERDAM ART MUSEUMS
Rijksmuseum
The internationally
celebrated
Rijksmuseum is one
of the world’s oldest
public galleries, with
a breathtaking
collection of paintings,
sculptures and
drawings.
Rijksmuseum,
Museumstraat 1,
1071 XX Amsterdam,
+31 (0)20 674 7000,
rijksmuseum.nl
FEATURED ON PAGE 74
Van Gogh
Museum
Dedicated to the life
and work of the
world-famous Dutch
artist and his
contemporaries, the Van
Gogh Museum attracts
around 1.6 million
visitors a year.
Van Gogh Museum,
Museumplein 6,
1071 DJ Amsterdam,
+31 (0)20 570 5200,
vangoghmuseum.nl
FEATURED ON PAGE 74
Stedelijk
Museum
The Stedelijk is
Amsterdam’s leading
modern and
contemporary art and
design museum, known
for its thought-
provoking temporary
exhibitions.
Stedelijk Museum,
Museumplein 10,
1071 DJ Amsterdam,
+31 (0)20 573 2911,
stedelijk.nl
FEATURED ON PAGE 70
62 | GU I DE
DOUGLAS
Douglas is a must-visit for
anyone interested in high-
quality beauty, cosmetic and
perfumery products from
leading brands as well as more
niche discoveries. Its store on PC
Hooftstraat has an unrivalled
selection of products, many of
them exclusive to Douglas. Look
out for in-store services
including skin analysis and
colour tests to ensure the perfect
make-up purchases, and a useful
range of beauty treatments.
Douglas,
PC Hooftstraat 107-109,
1071 BR Amsterdam,
+31 (0)800 899 1115, douglas.nl
FOR MAP GO TO PAGE 74
64 | GUIDE
PAGE
146
Global Blue Retailer Non-Global Blue Retailer Place Of Interest
Featured In This Issue
Damrak, Dam & Rokin
SIN
GE
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DAM
PALEISSTR A AT
S
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SINT NICOLAASSTRAAT
TAKSTEEG
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SING
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AMSTERDAM EXPERIENCE ●
TOURS AND TICKETS ●
INTERTOYS ●
TOURS AND TICKETS ●OPTIONS ●
TULIP HOUSE ●OLD AMSTERDAM ●
DRAKE'S ●
TULIP HOUSE ●
C&A ●
DELIFRANCE ●DE WAAL ●
SWAROVSKI ●H&M ●
De Bijenkor f
Peek & Cloppenburg MADAME TUSSAUDS
THE AMSTERDAMDUNGEON
BODY WORLDS
ALLARD PIERSON
MUSEUM
Stock Fresh Coffee & Sandwiches
Starbucks
● SVNRS100% HOLLAND● DAM SQUARE ● SCHELTEMA● BETSY PALMER SHOES
● SENZA
E.N.R.G ● SOUVENIRS ●MANDARIJN ●MANGO ●URBAN OUTFITTERS ●FOREVER 21 ●CIOCCOLATE ●SHARP GEAR ●SHOP ROKIN ●HARRY TROMP ●SOUVENIRS ●EYEWISH ●KPN ●SUNDAY'S●CAVE ROKIN ●DUTCH FOODGIFT ●DOUGLAS ●J.M. SCHMIDT OPTIEK ●
WEEKDAY ●P.G.C. HAJENIUS CIGARS ●
PREMSELA & HAMBURGER ●
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HOGENDOORN & KAUFMAN●
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Magna Plaza
PARFUMERIE ● MARJO
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Tourist Information Café
Shopping Centre/Mall Department Store
P.28
C & A A M S T E R D A M
Fashion for women,
men and kids
C&A Amsterdam, Damrak 70. Open 7 days a week. More than 130 stores in the Netherlands. c-a.com
66 | GU I DE
Global Blue Retailer Non-Global Blue Retailer
Featured In This Issue
Heiligeweg
H
EILIGEWEG
SIN
GE
L
SINGEL
KA
LV
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ST
RA
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SIDESTEP
FOO
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DU
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NN ●
YO
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SEACRET ●
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SEIKO ●
IJSCUY
PJE ●
DIVA ●
LE CREUSET ●
L’OCCITA
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& O
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SOU
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MA
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SCOTCH &
SODA ●
THE EN
GLISH
HATTER ●
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MAG BAG ●
PUM
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● LY
PPENS &
SCHIPPER
● M
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● L'ÉTO
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INT H
ON
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● D
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● STATE O
F ART
● EL G
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● KIPLIN
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● U
NO
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● A
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● VA
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● A
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● KIEH
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● SA
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Kalvertoren Shopping Center
THE CITY STREET SPA
The City Street Spa is one of
Amsterdam’s best-loved places
for indulgent body and skin
treatments, and founder
Chantal Naughton aims to
provide everything her busy
clients need to rest, relax and
rejuvenate. Visitors can choose
from a tempting selection of
massages, facials and more,
carried out using luxurious
products from brands including
Dermalogica, Cowshed,
Aromatherapy Associates and
Perricone MD. The spa’s most
popular treatment is the Wake
Up Call, a particularly calming
facial that combines
hypoallergenic products and
soothing massage.
The City Street Spa,
Prinsengracht 764,
1017 LE Amsterdam,
+31 (0)20 221 4102,
thecitystreetspa.com
Shopping Centre/Mall
68 | GUIDE
Global Blue Retailer Non-Global Blue Retailer
Featured In This Issue
Kalverstraat, Spui & Sint Luciensteeg
SPUI
NES
SINT LUCIEN
STEEG
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SINGEL
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NIEUWEZIJDSVOORBURGWAL
KALVERSTRAAT
KALVERSTRAAT
ROKIN
KALVERSTRAAT
WATERSTONES ●
ALYSSA ●
DR. MARTENS ●
SNEAKERS ●
HUNKEMÖLLER ●
VANS ●
MANFIELD ●
H.E. BY MANGO●
MONKI ●
SUPERDRY ●
AKTIE SPORT ●
ANTONY MORATO ●
MY BRAND ●
LYPPENS &
SCHIPPER ●
OG COSMETICS ●
THE LEATHER CLUB ●
FOSSIL ●
PIECES ●
H&M ●
MANFIELD ●
GEOX ●
ICE BAKERY ●
KALVERTOREN ●
SWATCH ●
AMERICA TODAY ●
MARKS & SPENCER ●
XENOS ●
BIG BAZAR ●
ROYAL DELFT
EXPERIENCE ●
● CAMPER
● DE TUINEN
● KPN
● TIMBERLAND
● SKECHERS
● THE BODY SHOP
● SACHA
● BOOTS SHOES
● REUTER DIAMONDS
● LEVI’S
● ONLY
● VODAFONE
● ESPRITE
● CLAUDIA STRÄTER
● H&M
● NIKE AMSTERDAM
● BART SMIT
● BAKKER BART
NEW ENGLISH
● BOOKSTORE
SIDESTEP ●Outmeyer Coffee Corner
Café Luna
GWK TRAVELEX ●
CHRISTINE LEDUC ● ● CAMERA WAREHOUSE
SOUVENIRS ●CLARKS ●
FRONT RUNNER ●
PANDORA ●PEPE JEANS ●
KIEHL'S ●
LUSH ●SIZE ●
ECCO ●COSTES ●
H&M ●LEDER PALEIS ●
VAN HAREN ●CROCS ●
DESIGUAL ●FOOT LOCKER ●
AMSTERDAM CHEESE COMPANY ●
O'NEILL ●SCORE ●
FLORMAR ●
ESPRIT ●
● BERSHKA
● DOUGLAS
● RITUALS
● WE
PERRY SPORT● + OUTDOOR
● STORE FOR BRANDS● KIDS FOOT LOCKER
CHEESE AND MORE ● BY HENRI WILLIG
● STEPS DRESSES● TAFT SHOES
● SWAROVSKI● EXPRESSO
● HILFIGER DENIM
● H&M
FR
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DE
LA
BR
ET
ON
IER
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LUC
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●
PA
LB
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● L
AU
ND
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IND
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TR
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● T
UR
QU
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E C
ITY
BV
Café de Paris
Restaurant
Café
70 | GUIDE
Global Blue Retailer Non-Global Blue Retailer
Featured In This Issue
Van Baerlestraat
● SUITSUPPLY
VAN EEGHENLA AN
Z ANDPAD
VOSSIUSSTR A AT VOSSIUSSTR A AT
VAN BREESTR A AT
JAN WILLEM BROUWERSSTR A AT
JAN LUIJKENSTR A AT
VAN EEGHENSTR A AT
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PAULUS POTTERSTR A AT
WILLEMSPARKWEG PAULUS POTTERSTR A AT
RIVIERA MAISON ●
RIZE ●
LUMAS ●
PANARA ●
HÄSTENS ●
PIASTRELLE ●
TEUFEL ●
AMERICAN VINTAGE ●
SOCIETY SHOP ●
REFLECTION ●
OOGAPPEL ●
SANDWICH ●
VANILIA ●
HARBOUR TAILORS ●
FRED DE LA BRETONIERE ●
PEARLE OPTICIENS ●
PURDEY ●
THE PEOPLE OF THE LABYRINTHS ●
ACE & DIK ●
PAUW ●
LINHARD ●
KORT SHOES ●ARKE ●
ABN AMRO●
GAASTRA ●
PAUL NOYEN ●PAUW ●
VILLEROY & BOCH ●PAUW ●
TWENTY ONE BY MCGREGOR ●
VAN GILLS ●
IITTALA ●
BOEKHANDEL ROBERT PREMSELA ●
GANT WOMAN ●
NEW FYSIC ●
DAVIDOFF OF GENEVA ●
GANT MAN ●
PAUW MANNEN ●
BROEKMANS & VAN POPPEL ●
HET CONCERTGEBOUW ●
● TONI & GUY
● THE PHONE HOUSE
● KPN
● STEINBERG
● AZZURRO
● MASSIMO DUTTI
● PETIT BATEAU
● MAESTRO DUE
● SIMON MEIJSSEN
● ZARA HOME
Vondelpark
Museumplein
● SUITSUPPLY
Brasserie Keyzer
Small Talk Coffee Corner
Bagels & BeansConser vatorium Hotel
THE STEDELIJK MUSEUM
SELECTED STORES IN THE
CONSERVATORIUM HOTEL:
Bonebakker
Culti
La Casa Del Habano
Skins Cosmetics
Place Of Interest
Hotel
Café
Restaurant
P.28
P.62
The Nine Streets/De Negen Straatjes W
AX
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PR
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Pancakes!
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Bar 22
Bar O
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72 | GU I DE
Featured In This Issue
Café
Restaurant Bar
Global Blue Retailer Non-Global Blue Retailer
P.30
Kalverstraat North
NE
S
SINT LUCIEN STEEG
NIE
UW
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VO
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BU
RG
WA
L
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TR
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ALV
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ATPALEISSTRAAT
DAM
DAM
RO
KIN
● TRÉSOR
● BJÖRN BORG
● POP CULT
● FOREVER 21
● PULL & BEAR
● KIKO
● PIECES
● MANFIELD
● VILA
● URBAN OUTFITTERS
● MANGO
● JAMIN
● BLOKKER
● SIDESTEP FOOTWEAR
● CITY DIAMONDS
● SUPERSTAR
RALPH LAUREN ● DENIM & SUPPLY
● SIX
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THE STING ●
DESIGUAL ●
DE TUINEN ●
STEVE MADDEN ●
PIMKIE ●
SACHA ●
RIVER ISLAND ●
CHASIN’ ●
BAZAR ●
OBEY YOUR BODY ●
ICI PARIS XL ●
SCORE ●
TOPSHOP ●
STRADIVARIUS ●
GEOX ●
DIDI ●
ZARA ●
Peek & Cloppenburg
McDonalds
SHOP | 73
RON GASTROBAR
The philosophy at Ron
Gastrobar is simple: anything is
possible, and the guest is king.
Serving up high-end food in a
relaxed setting, this restaurant
has become a favourite with
locals. Offering great wines as
well as delectable cocktails, the
space is as well suited to an
impromptu snack with evening
drinks as it is to a leisurely long
lunch. Dishes are inventive and
modern without being fussy.
Look out for the lobster
sandwich with cognac sauce,
which is pure indulgence.
Ron Gastrobar,
Sophialaan 55,
1075 BP Amsterdam,
+31 (0)20 496 1943,
rongastrobar.nl
Global Blue Retailer Non-Global Blue Retailer Department Store
74 | GUIDE
PC Hooftstraat
VO
SS
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ST
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VO
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WILLEMSPARKWEG
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PC
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VAN BAERLESTR A AT VAN BAERLESTR A AT
PROFUOMO ●KAAKS
SOUVENIRS ●
GIMMICKS ●WOOLRICH ●
BOGGI ●
SCHAAP + CITROEN ●
LACOSTE ●
TASCHEN ●
MULBERRY ●
BURBERRY ●
7 FOR ALL MANKIND ●
IKKS MEN & WOMAN ●GUCCI ●
JIMMY CHOO ●BALLY ●
CHANEL ●CORNELIANI ●
TOURBILLON ●TOD'S ●
ERMENEGILDO ZEGNA ●
ZADIG & VOLTAIRE ●SHOEBALOO ●
GUESS BY MARCIANO ●
GASSAN BOUTIQUE ●
TIFFANY & CO. ●MONCLER ●
ANNE FONTAINE ●CHANEL ●
AGENT PROVACATEUR ● DIOR ●
JAEGER-LECOULTRE ●THE KOOPLES ●
DOLCE & GABBANA ●LORENZO FUENTE ●
PHILLIP PLEIN ●MAX MARA ●
CHURCH’S ●MCGREGOR ●
P.C. HOOFT CLINIC ● HUGO BOSS ●
AZZURRO KIDS ●DOLCE & GABBANA ●
MARC CAIN ●NESPRESSO ●
CLAUDIA STRÄTER ●CARTIER ●
PAUL SMITH ●AZZURRO DUE ●
HUGO BOSS ● EMPORIO ARMANI ●
AZZURRO ●
● SANDRO
● TESLA CARS
● SUPERTRASH
● SOUVENIRS33.COM
● TRU TRUSSARDI
● STONE ISLAND
● ESCADA
● MEYER
● RIMOWA
● IWC / SCHAAP + CITROEN
● CHOPARD
● LA PERLA
● MONTBLANC
● SALVATORE FERRAGAMO
● PRADA
● LOUIS VUITTON
● LONGCHAMP
● KAREN MILLEN
● BULGARI
● OGER ● WOLFORD● PHILIPP PLEIN
● RALPH LAUREN● OGER DONNA● LIU-JO● HERMÈS● BRUNELLO CUCINELLI
● TOMMY HILFIGER
● CALVIN KLEIN
● DOUGLAS
● MICHAEL KORS
● CAROLINA BLISS
● MARINA RINALDI
● HACKETT
● DIESEL BLACK GOLD
● ICI PARIS XL
● HILFIGER DENIM
● FOUR BY AZZURRO
● FILIPPA K
MAJE ●
Vondelpark
● Q
UE
ST
O
● P
C B
AG
SR
OM
EO
●
VE
TR
O
● B
UH
JAH
G-S
TAR
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KIE
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●O
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GO
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●D
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HA
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MA
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HOUSE OF BOLS ●
VAN GOGH MUSEUM
Café PC
RIJKSMUSEUMMom
o
WATCH CITY
ICE AMSTERDAM
COSTER DIAMONDS
DIAMOND MUSEUM
AMSTERDAM
STEDELIJK MUSEUM
Café Restaurant Featured In This Issue
Global Blue Retailer Non-Global Blue Retailer Place Of Interest
P.62
P.62
P.62
P.31
Global Blue Retailer Non-Global Blue Retailer
76 | GUIDE
Leidsestraat
KERKSTRAAT
HERENGRA
CHTLEIDSESTRAAT
PRINSENGRACHT
KEIZERSGR
ACHT
KEIZERSGR
ACHT
HERENGRA
CHT
SINGEL
PRINSENGRACHT
● ACE & SPYER
● MICHAL NEGRIN
● SHOEBALOO
● FRONTRUNNER ● KINGS SQUARE
● OCCHIALI OPTICIENS
● THE BODY SHOP
● HUGO BOSS
● ADIDAS
● SUPERTRASH
● G-STAR WOMEN
● KAREN MILLEN
● RITUALS
● PALLADIUM● ASPACT● HUNKEMOLLER● ASPAC● ONITSUKA TIGER● SACHA
● HANRO● MAG BAG● CHASIN’● PAUL WARMER● BRANDY LOVES MELVILLE● AAIKO● POP CULT● SOUVENIRS● PANDORA● FILIPPA K● TIMBERLAND● CAMPER
● BOTTICELLI LIMITED● NEW ZEALAND AUCKLAND● PYLONES
● ICI PARIS XL● SOUVENIRSHOP DE AMSTERDAMMER
● IKKS WOMEN● MAC
ECCO ●
LEVI’S ●
INVOTIS ●
LUSH ●
PAUW ●
COS ●
JUST BRANDS ●
SOUVENIRS ●
JULIETTE POUR ROMEO ●
MICHAEL KORS ●
ABERCROMBIE & FITCH ●
BOOTS ●
MANFIELD ●
CHEESE & MORE BY HENRI WILLIG ●
DE TUINEN ●
HARTMAN CIGARS ●
TED BAKER ●
GOODS ●
CORA KEMPERMAN ●
POUR VOUS ●
SUNGLASS HUT ●
TOURS & TICKETS ●
GSUS IGSUS INDUSTRIES ●
FROCELLA ●
CYNTHIA ●
DA
NIE
LE
DE
NT
IA ●
BU
GA
BO
O ●
Johannes
YOUNG DESIGNERS ● UNITED
Restaurant
Featured In This Issue
FOR EVERY UNIQUE WOMANJewellery that celebrates the uniqueness of women
AMSTERDAM KALVERSTRAAT 86
AMSTERDAM LEIDSESTRAAT 51
ROTTERDAM BEURSTRAVERSE 180
DEN HAAG PASSAGE 71
ROERMOND MCARTHUR GLEN OUTLET
STADSWEIDE 336
78 | GUIDE
ROTTERDAM
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The Manhatan Hotel
Grand Hotel Central
Happy Sushi
SCHAAP
& CITROEN
Inconcept
Admiraliteit
NEW YORK BARBERSHOP
De Bijenkor f
Place Of Interest Tourist Information Restaurant Department Store
P.28
SHOP | 79
THE HAGUE
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HOGE NIEUWSTR A AT
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MAURITSKADE
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Dendy
HOFKWARTIER
ROYAL PALACE
ART BOULEVARD
PASSAGE
Koetjes & Kalfes
Oker
Taste
ESCHER IN
HET PALEIS
Amália
South Of Houston
Plein 1gPaleistuin
Hofvijver
Featured In This Issue Hotel Café
P.28
A73
A30
Designer Outlet Roermond
AMSTERDAM
CENTRAAL
STATION
ROERMOND
80 | GU I DE
DAY TRIP
OPENING TIMES
Monday-Friday: 10am-8pm
Saturday-Sunday: 9am-8pmDESIGNER
OUTLET ROERMOND
Discover all your favourite brands
at Designer Outlet Roermond,
where more than 150 boutiques
offer year-round savings of up to
70%. A picturesque location near to
the centre of Roermond, the space
is also home to cafés, restaurants
and a children’s play area.
Multilingual customer service
advisors are on hand to cater to
visitors from across the world.
Designer Outlet Roermond,
Stadsweide 2, 6041 TD Roermond,
+31 (0)475 351777,
designer-outlet-roermond.com,
mcarthurglen.com
PERFECT DAY
10am The clothing
collections at Daniel
Hechter are ideal for those with an
active lifestyle.
2pm Baldinini enjoys a
prestigious reputation for
its shoes and leather goods.
5pm Pick up a pair of
classic American jeans at
True Religion.
7pm Alongside its famed
Swiss Army knives,
Victorinox offers a range of cutlery,
watches and fragrances.
Train Station Outlet
HOW TO GET THERE
By car From Maastricht take
the A73 to exit 19 for Roermond.
Follow the signs to Roermond and then
to the Designer Outlet.
• From Eindhoven take the Dutch A2 to
exit 40 for Roermond. Follow the signs
to Roermond (N280) and then to the
Designer Outlet.
By train
Designer Outlet Roermond is two
hours by direct train from Amsterdam
Centraal station, with departures every
30 minutes. When you leave the station,
cross Stationsplein and follow the signs
to Designer Outlet Roermond; the walk
takes 15 minutes. For train times and
ticket prices, please visit ns.nl.
SHOP | 81
DAY TRIP
BATAVIA STAD FASHION OUTLET
Batavia Stad Fashion Outlet offers
over 100 boutiques with discounts
of up to 70%, as well as relaxed
cafés and superb restaurants.
Batavia Stad Fashion Outlet,
Bataviaplein 60, 8242 PN Lelystad,
+31 (0)320 292900,
bataviastad.nl
PERFECT DAY
10am Siebel offers a fine
selection of luxury watches
and diamond jewellery.
1pm Van Bommel is known
for its high-quality footwear,
which it has been producing since 1734.
3pm Choose your favourite
jeans at Denham, the leading
Dutch denim and fashion label.
5pm Discover youthful,
fashion-forward apparel at the
SuperTrash store.
LELYSTAD
AMSTERDAM
CENTRAAL
STATIONA6
A6
A6
Batavia Stad
Fashion Outlet
OPENING TIMES
Monday-Friday: 10am-6pm
Saturday-Sunday: 10am-8pm
HOW TO GET THERE
By car From Amsterdam, take
the Lelystad-Noord exit on the A6
highway and follow the Batavia Stad signs.
By train From Amsterdam
Centraal station, take the train to
Lelystad. From here, Batavia Stad is a
short distance on bus number 3 or by taxi.
By shuttle bus Take the daily
shopping shuttle from the official
bus drop-off point in front of Park Plaza
Victoria Amsterdam. It leaves Amsterdam
at 10am, returning from Batavia Stad at
4pm. Tickets cost €15 for adults and
€7.50 for children under 12 years.
82
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104Terjemahan Bahasa Indonesia
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РУССКИЙ ПЕРЕВОД
32: All Change
Перемены к лучшему
Салли МакИлхоун рассказывает
об амстердамской улице Рокин,
которая переживает серьезные
перемены и превращается в
обязательное для посещения
место в городе
Амстердам предоставляет
множество возможностей для
шоппинга. Если вам интересно
побывать в небольших
независимых бутиках, барах и
кафе, то для вас – окрестности De
Negen Straatjes («Девять улиц»).
А ценителям международных
брендов будет интересно на PC
Hooftstraat. В последние годы в
городе образовалась еще одна
TRANSLATIONS
ключевая локация – историческая
улица Рокин (Rokin) и ее
окрестности.
Раньше Рокин был обычной промышленной улицей, которой пользовались нечасто и где работали только старые небольшие магазины. Теперь же она превращается в большой центр шоппинга с большим торговым центром и флагманским магазином британского универмага Marks & Spencer. «В 2011 году совместно с муниципальным советом мы разработали концепцию: это будет полноценный городской бульвар с акцентом на стиль, – утверждает Паулина Буурма, руководитель ассоциации предпринимателей и собственников Рокин. – Импульсом к развитию стало
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открытие новой линии метро Север-Юг».
Развитие транспортной сети,
соединившей противоположные
части города, сделало окрестности
улицы Рокин еще более
привлекательными для застройки
и идеальными для новой торговой
зоны. «Рокин – это торговая улица
с самым высоким потенциалом
в Нидерландах, – продолжает
Буурма. – Подобное сочетание
монументальных строений и
широкого бульвара преподносит
улице необычайные шансы. Новая
площадь Рокин с входом в метро
и подземной парковкой на 300
мест может стать прекрасным
местом для магазинов, музеев,
качественных ресторанов и
отелей».
Строительство планируют
закончить к концу этого года. Но
уже сейчас на Рокин работают
достойные внимания магазины.
Один из них – Hogendoorn &
Kaufman, на прилавках которого
представлены произведения из
керамики и стекла компаний
Lladro, Royal Delft, Lalique,
Meissen и кристаллы Swarovski.
Владельцы магазина Ангелика
Хогендорн и ее сын Рамон лично
подбирают ассортимент по своему
вкусу. Магазин находится в
традиционном деревянном доме
на канале и обставлен с душой:
выбирая уникальные сувениры,
можно любоваться на камин со
старинными изразцами и дубовые
панели в отделке стен. Если у
вас кончилось место в чемодане,
магазин Hogendoorn & Kaufman
с удовольствием доставит ваши
покупки в любую точку мира.
Рамон Хогендорн предвкушает
будущее Рокин: «Я уверен, что
эта реконструкция сыграет
значительную роль, поскольку
появится метро и большой
торговый центр. Это определенно
привлечет больше посетителей в
Рокин. И в частности – людей со
вкусом, поскольку новый центр
примет известные модные дома.
Мы надеемся, что в результате
вдоль Рокин появится еще больше
качественных магазинов».
Компания Betsy Palmer
работает для ценителей обуви с
1996 года. В ее ассортименте – как
необычные коллекции самой
Бетси Палмер, так и модели
брендов Castañer, Chie Mihara и
других, от кроссовок и обуви на
широком каблуке до ботинок-
броугов и ботильонов. Дополнить
новую пару обуви можно с
помощью стильных базовых
вещей Forever 21, Weekday и Urban
Outfitters.
Собрав новый гардероб, PH
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можно изучить выставки в музее
Allard Pierson Museum, особенно
если вы интересуетесь древними
цивилизациями, будь то Римская
Империя или древний Египет:
некоторым экспонатам более
6000 лет. А если вам хочется
расслабиться, то спа Skins Institute
в отеле De l’Europe к вашим
услугам: здесь есть процедуры
для одного и для пар, две сауны,
турецкая парная и косметология.
Завершите свой день обедом
в ресторане Bord’Eau, обладателе
двух звезд Мишлен. Здесь
сервируют утиную печень,
распаренную в листьях комбу, с
бульоном из морских водорослей
и умэбоси. Отпраздновать особый
случай можно в эксклюзивном
обеденном зале с «винными
стенами»: вдоль стен расставлены
шкафы с лучшими винтажными
винами в Европе, а из окон
открывается красивый вид на
реку Амстел.
Улица Рокин готовится стать
одним из ключевых центров
шоппинга в Амстердаме, и чем
ближе завершение реконструкции,
тем чаще открываются новые
магазины. Лето 2016 года станет
волнительным временем для
этого района: ремонт перейдет в
завершающую фазу, и позиции
Рокин как обязательной локации
для шоппинга укрепятся. Не
имеет значения, знаете ли вы
Амстердам как свои пять пальцев
или посещаете город впервые, вас
непременно покорит атмосфера
новизны и открывающихся
перспектив, поселившееся в
окрестностях улицы Рокин.
38: What She Wants
Чего хочет женщина
Олкей Гулсен основала марку
SuperTrash, линию вечерней
одежды Olcay Gulsen, а
теперь и ателье ST Studio. Она
обладает сверхъестественной
способностью угадывать желания
женщин в одежде. Ханна Льюис
поговорила с дизайнером о
философии ее бизнес
«Наш бренд не статичен, он всегда
в движении. Мы включены в
жизнь постоянно меняющегося
мира вокруг нас», – делится Олкей
Гулсен. И эти слова наиболее
точно характеризуют творчество
этого амстердамского дизайнера
и ее модный бизнес. В 2001 году
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она основала успешный бренд женской одежды SuperTrash, в 2011 открыла второе направление – линию вечерних нарядов. Теперь Гулсен и ее команда представляют третий проект – ST Studio. Он предназначен другой аудитории, однако «без утраты узнаваемого характера». По большому счету, это не совсем новая аудитория, а те люди, для которых Гулсен создавала свою одежду на протяжении 15 лет и чьи вкусы и привычки изменились со временем. Гулсен обладает удивительной способностью предугадывать потребности женщин, и этот инстинкт дает ей преимущество на конкурентном рынке.
«Изначально я стремилась создать бренд, в котором соединились бы модный дизайн и доступность, чтобы эту одежду могла себе позволить любая девушка, – Гулсен рассказывает о своих мотивах, побудивших ее открыть SuperTrash. – Super-Trash – это молодая и актуальная марка, ее востребованные и яркие вещи обладают с откровенным темпераментом. В каждой коллекции есть идеальная футболка с цитатой, эклектичные принты, деним... Доступные вещи, которые вписываются в сезонные тренды».
Ориентируясь на молодой модный рынок, SuperTrash стремительно развивался, появлялись фирменные магазины, а в 16 странах вещи бренда были представлены у мультибрендовых ритейлеров. На волне этого
успеха Гулсен сделала первую попытку войти в мир дорогой одежды: в 2011 году она открыла вечернюю линию Olcay Gulsen: «Это самая женственная одежда с классическим акцентом. Каждый сезон в специализированном ателье в Нью-Йорке мы шьем небольшую капсульную коллекцию из 50 эксклюзивных вещей и выводим ее на международный рынок высокой моды». Работая над этой линий, Гулсен ориентируется на светские рауты, и наряды Olcay Gulsen теперь носят звезды первой величины.
PH
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SuperTrash и Olcay Gulsen,
конечно, работают для разных
аудиторий. Но Гулсен очевидны
общие черты, объединяющие
всех ее покупательниц: «Мы
работаем для женщин с ярким
характером». И этот же образ
вдохновил дизайнера на новый
проект – ST Studio. Лейбл
появился в начале этого года и уже
встал во главу модной империи
Гулсен. Дизайнер прекрасно
чувствует перемены в желаниях
своих клиенток: они все чаще
интересуются безупречным
кроем и качественными
материалами, а также стремятся к
классическому и неподвластному
времени дизайну в противовес
быстрой моде, превалирующей
в последнее десятилетие. Эта
марка позиционируется как более
изысканная, чем SuperTrash, и
более доступная, чем Olcay Gulsen,
а потому нацелена не только на
покупателей уже существующих
лейблов, но и на тех, кто только
знакомится с творчеством Гулсен.
«Под брендом ST Studio мы
создаем полноценный гардероб
для сильных женщин, – объясняет
Гулсен. – Каждый сезон мы
представляем женственные и
классические предметы гардероба,
которые будут актуальными очень
долго, и идеальные многослойные
сочетания. Дополняют коллекцию
востребованные именно в этом
сезоне образы». Своей любимой
вещью в дебютной коллекции
она называет серый костюм:
«Это очень многоплановая вещь,
которая подходит и для дневного
гардероба, и для вечера. Я думаю,
у каждой женщины должен
быть свой идеальный костюм».
Кроме того, Гулсен особенно
гордится длинными платьями
и комбинезонами. Похоже, она
вообще воодушевлена каждым
нюансом своего дела, и это вне
всякого сомнения помогает ей
двигаться вперед.
На этот год запланирована
полная реконструкция
существующих концепт-сторов
компании: бутики SuperTrash
превратятся в пространства ST
Studio (а коллекции SuperTrash
будут доступны только у других
ритейлеров). Новое оформление
будет отражать базовую идею
бренда – соединение силы и
слабости, которое воплощается
в сочетании дуба с перламутром,
вельвета со стеклом. Гулсен
всегда борется за «политику
открытости в покупательском
сервисе». Поэтому прилавки
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в магазинах будут круглыми,
а не квадратными, что
облегчает общение клиентов и
стилиста. Персонал здесь всегда
дружелюбен и компетентен в
своей задаче подобрать каждому
клиенту вещи, подчеркивающие
индивидуальность. «Я думаю,
чтобы выглядеть стильно, нужно
носить одежду, в которой вы
хорошо себя чувствуете», –
говорит Гулсен.
Учитывая количество
проектов, которые Гулсен ведет
одновременно, интересно узнать,
где она черпает бесконечное
вдохновение и силы. Может быть,
в ее стиле есть нечто истинно
нидерландское? «Конечно, мои
вещи были придуманы и созданы
здесь, поэтому в них наверняка
проявляется нидерландский
стиль. В то же время, в известном
смысле, у нашего стиля нет
границ, поскольку мода живет
повсюду. Нашу коллекцию можно
называть космополитичной».
В ST Studio Гульсен соединяет
«удобство, которое востребовано
среди жительниц нашей
страны» и атмосферу высокой
моды. И наверное, именно это
предопределяет особенную
эстетику этого бренда.
По ее словам, мотивация,
помогающая двигаться
вперед, тоже обнаруживается
всюду: «Не нужно постоянно
путешествовать куда-то далеко,
чтобы вдохновиться... Знаю, это
избитая мысль, но невозможно
отправиться на поиски
вдохновения – вдохновение само
находит вас».
82: When You Shop The World,
Shop Tax Free
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Так почему бы не присоединиться к
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Возвращаясь домой, в пункте
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Wooden shoes have been worn in Holland for more than a 1000
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is on display in our Clog Museum, giving additional insight into the
historical tradition of this fascinating footwear. Visit our Workshop
for a demonstration, try some on, take photo’s and browse around.
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Schans. It will take approximately 10 minutes to walk from the station
to the Zaanse Schans.
By car: From Amsterdam ring road A10 in the direction of Zaanstad.
Exit A8 direction Zaandam and then A7, direction Purmerend. Take
the f rst exit and follow the signs to the Zaanse Schans.
By bus: There is a bus service (bus 391) from Amsterdam (located in
front of Amsterdam Central Station) direct to the Zaanse Schans.
globalblue.com
92
32: All Change
改头换面
在阿姆斯特丹的罗肯地区,一场实
实在在、激动人心的改造正在进
行。Sally McIlhone带您前往这座
城市,探索最新的必游之地
在阿姆斯特丹,人们有着丰富多样
的购物选择。喜欢在小型独立精品
店、酒吧和小餐馆徜徉的人可以在
第九街(De Negen Straatjes)逛
逛,而PC Hooftstraat名品街则荟
萃了众多顶级国际设计天才。过去
几年里,这座城市有了一处新兴购
物胜地:罗肯(Rokin)老街及其周
边地区。
从前的罗肯街是一条未被充分
利用的工业大道,零星坐落着几家
由来已久的商铺。如今,它正转型为
一处零售重地,将会拥有一家奢侈
品概念店和英国玛莎百货(Marks
& Spencer)旗舰店。“2011年,我
们与当地议会携手描绘了这样的愿
景:一条别具一格的城市大道,” 罗
肯企业家及业主协会经理Pauline
Buurmac说道。“当时,新的地铁系
统正在建造南北线路,我们以此为
契机,萌生了这样的愿景。”
这个新运输网络的诞生,将城
市的两端联系了起来,罗肯街也因
此成为了日益热门的改造区,更是
新购物区的完美选址。”罗肯是荷兰
最具潜力的购物街,” Buurma继续
说道。“纪念性建筑加上宽敞的大
道,给罗肯带来了非比寻常的机会。
新罗肯广场拥有成熟的地铁系统和
300个地下停车位,这为特别商店、
博物馆、高端餐厅和酒店提供了得
天独厚的区位条件。”
罗肯地区的开发工作将于
今年完工,许多有趣的商铺已然
入驻,待您发掘。走进Hogen-
doorn & Kaufman,琳琅满目的
陶瓷和玻璃制品定会令您应接不
暇,Lladro、Royal Delft、Lalique
和Meissen等名牌的产品一应俱
全,施华洛世奇的水晶亦不在话
下。Angelique与Ramon Hogen-
doorn母子俩悉心经营店铺,亲自
甄选货品,店内商品无不体现着两
人的审美水准与经营概念。传统
运河小木屋的布景,也同样予人启
发;在您挑选纪念品带回家时,那
贴着瓷砖的旧壁炉和橡木板定将
让您惊叹连连。如果您的行李箱空
间不够,Hogendoorn & Kaufman
甚至能帮您将买好的商品寄送到
世界上任何地方。谈到罗肯的未
来,Ramon十分兴奋。“有了地铁和
新的大型购物中心,这里便重焕了
生机。我认为这是件好事,这意味
着罗肯会迎来更多的游客,”他解释
道。“有了新的购物中心供奢华品牌
店铺入驻,就会有更多的奢侈品购
物者来到这里。因此,我们希望罗
肯沿线能开设更多的高端店铺。”
对鞋履爱好者来说,Betsy
Palmer是一枚隐藏的宝石。这家店
开设于1996年,出售Palmer本人和
Castañer、Chie Mihara等品牌的
新奇设计,从运动鞋、粗跟鞋、平底
布洛克鞋到及踝靴,各类款式任您
挑选。若想让新鞋造型更加完满,
就去Forever 21、Weekday和Urban
Outfitters找几款造型时髦而个性
的服装吧。
衣服鞋履都焕然一新后,接下
来可以去探索阿拉德·皮尔逊博物馆
(Allard Pierson Museum)的展品
了。从罗马帝国到古埃及,对古代文
明感兴趣的游客必定会对远达6000
年前的手工制品赞叹不已。和考古
学相比更喜欢放松休闲的游客不妨
前往De l’Europe酒店,享受Skins
Institute(皮肤研究所)的spa水疗。
美文翻译
The last remaining Delftware manufacturer from the
17th century. Take a journey through the world of Delft Blue
and enjoy the unique shopping experience in our showroom
with complete authentic and modern collection.
[email protected] | +31 (0)15 251 2030
WWW.ROYALDELFT.COM
T H E E X P E R I E N C E
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独行的旅人或夫妇都可在此享受到
多种多样的疗法,还有两间桑拿房、
一个土耳其蒸汽浴缸和一系列美容
护理项目可以选择。
用米其林二星餐厅Bord’Eau的
晚餐结束这一天吧。尝一尝海带蒸
鸭肝,再配上海藻肉汤,佐以梅干。
如果您需要庆祝特别的日子,餐厅
还会为您提供带有“酒壁”的专供包
厢。您将被众多欧洲最优质的陈年
佳酿环绕着,尽赏阿姆斯特河的壮
丽景色。
新店铺如雨后春笋般涌现,这
里的翻新工作也接近尾声。已然人
声鼎沸的罗肯地区,非常适合作为
阿姆斯特丹的重点零售中心。2016
年夏季注定会激动人心,翻新项目
的最终阶段将进一步巩固罗肯作
为“购物必经之所”的地位。不论您
是对阿姆斯特丹的一切熟稔于心,
还是初次拜访这里,洋溢在这片天
地中的点点心意和乐观气息一定会
让您备受感染。
38: What She Wants
她想要的是什么
Olcay Gulsen女士不仅是时尚品
牌SuperTrash的创始人,还打造了
一条同名晚礼服产品线以及如今
的ST Studio。她以非比寻常的能
力,创造出无数女性梦寐以求的服
饰。Gulsen在此向Hannah Lewis
详述她的商界哲学
“作为品牌,我们并非一成不变,反
而是充满活力的,跟随瞬息万变的
世界一同发展,”Olcay Gulsen说
道。不论是关于自身还是关于她的
时尚事业,这位来自阿姆斯特丹的
设计师都已道出了肺腑之言。2001
年成功创立女装品牌SuperTrash
后,她又于2011年组建了一条同名
产品线,设计奢华晚礼服。如今,
她的团队正在庆祝第三个商标的
问世:ST Studio。这条新的生产
线将在满足不同受众的同时,“不失
品牌个性”。ST Studio面向的倒未
必是新的受众,而是15年来忠实于
Gulsen、审美和习惯已有所改观的
老主顾。Gulsen确实有能力预见女
性的需求。正是靠这种直觉,她才
在竞争激烈的市场中所向披靡。
“我想创造这样一种时尚品牌:
既有高街的设计感,又能让每个女
孩都买得起,”Gulsen如此阐述Su-
perTrash背后的灵感。“SuperTrash
是个年轻的品牌。它以热门的时尚
单品引领潮流,在醒目的衣物中张
扬性格。每个系列都包含完美的
宣言T恤、风格各异的印花、牛仔
布……既应季又买得起。”
迎合着年轻而富有时尚感的
市场,SuperTrash迅速成长,并已
在全球逾16个国家拥有门店和稳
定的零售商。受此鼓舞,Gulsen首
次进军高端服装领域,于2011年推
出了以自己名字命名的晚礼服产品
线。“Olcay Gulsen系列的产品是极
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其女性化又带有经典风情的,”这位
设计师说道。“每个季节,我们都会
通过纽约专门的工作坊推出一个
包含50件独一无二单品的迷你系
列,瞄准高端国际市场发售。”这些
作品已被众多一线明星穿上身,而
Gulsen也将红毯记挂于心,倾心打
造令人惊叹的时尚佳作。
SuperTrash和Olcay Gulsen或
许被不同的受众分散着心力,但在
Gulsen看来,她的顾客们有着清晰
的共同点。“我们要迎合的,是拥有
真性情的女性,”她简单地解释道。
这种个性鲜明的女性,亦是她的新
品牌ST Studio背后的灵感。今年早些时候问世的ST Studio,已经成为Gulsen时尚帝国的新标兵。它
的诞生,是因为Gulsen察觉到了顾
客们悄然变化的时尚愿望——人们
越来越中意上佳的剪裁和面料,以
及经典、恒久的设计,而过去十年
里那么热门的快时尚,如今已是明
日黄花。应运而生的ST Studio,比SuperTrash更显老练,又比Olcay
Gulsen更接地气。看来,它不仅能
取悦两条既有产品线的消费群体,
还能满足新受众的需求。
“ST Studio出品的现代女装,从头到脚尽显女性本色,”Gulsen
解释道。“柔美而经典的、穿一辈子
都不会过时的基本款,搭配完美的
叠层着装,以及随着季节流转为系
列产品作补充的个性时装。”首次亮
相的系列中,她最喜欢那件灰色西
装:“它的用途非常广泛,朝夕皆宜
穿着。我认为,每个女人都该拥有一
套得体的正装。”不过,那一系列曳
地长裙和连体衣也令她颇为自豪。
其实,Gulsen似乎对自己事业的方
方面面都怀有真挚的热情,这个特
质无疑使她更上一层楼。
今年,品牌当下的店铺理念
将全面升级。随着ST Studio入主SuperTrash专卖店,SuperTrash
产品将只在其他零售店出售。新的
理念中,力量将与柔弱并存,正如
Gulsen在服饰中凸显的那样——
橡树与珍珠母、天鹅绒与玻璃和谐
交融。一直以来,Gulsen都致力于“
为消费者选购行为的方方面面提供
开放式服务”,所以店内的柜台都是
圆形而非方形,让顾客与造型专家
的互动更为轻松。店员们都热情友
好,而且熟稔挑款知识,竭诚为顾
客挑选最适合个人的完美款式。“我
觉得,身穿令自己感觉良好的衣服
时,你看上去才最时髦,”Gulsen如
此说道。
这么多项目齐头并进,令人不
禁好奇——Gulsen那似乎源源不
绝的灵感是从哪儿来的?她的作品
是天生就具备荷兰特色吗?“我的
作品是在这儿设计和诞生的,所
以肯定有着荷兰的印迹。但在某种
程度上,我们是不分国界的——因
为时尚无处不在。我认为我们
的系列产品非常国际化。”在ST Studio,Gulsen将“大多数荷兰女性P
HO
TO
: ST
ST
UD
IO
globalblue.com
98
32: All Change
Semua Berubah
Daerah Rokin di Amsterdam
sedang mengalami
peremajaan besar-besaran dan
menggairahkan. Sally McIlhone
menjelajahi pelosok wajib kunjung
terbaru kota ini
Amsterdam adalah sebuah kota
dengan berlimpah pilihan belanja
yang beragam. Mereka yang
lebih suka memindai butik, bar,
dan kafe kecil yang independen
terlayani dengan baik di daerah
De Negen Straatjes (‘Jalan
Sembilan’), sementara PC
Hooftstraat menawarkan inti sari
bakat desain internasional. Dan
di dalam beberapa tahun terakhir,
kota ini menyaksikan munculnya
sebuah lokasi utama baru: jalan
bersejarah Rokin dan daerah
sekitarnya.
Rokin saat ini sedang
bertransformasi dari sebuah
bulevar industri yang kurang
termanfaatkan dan diselingi
segelintir toko bersejarah
panjang menjadi sebuah poros
ritel yang akan mengusung
toko konsep mewah dan lokasi
utama toserba Inggris Marks &
Spencer. ‘Di tahun 2011, kami
mengembangkan sebuah visi
bersama dewan setempat: sebuah
bulevar kota yang bergaya,’ ujar
Pauline Buurma, pengurus
asosiasi pengusaha dan pemilik
properti Rokin. ‘Pemicunya
adalah pembuatan jalur baru
渴望的舒适风格”与高端时尚的设
计感结合在一起,也许这便是该品
牌独特美感的来源。至于那令她不
断前行的灵感,Gulsen认为它是无
处不在的。“你并不一定总要远行才
能得到灵感……我知道这听上去像
老生常谈,但灵感不是你出去找就
能找到的,而是应该让灵感自然而
然地找到你。”
82: When You Shop The
World, Shop Tax Free
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Shopping)为您节约购物开销。
每年有两千六百多万名游客通过环
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无论您在哪里消费,请索要环球蓝
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Form),并记得保存小票。
2. 申请退税
当您准备回家时,您需要先去出发
城市的海关柜台请他们在您的退税
表格上盖章,然后再到环球蓝联的
退税点领取您的退税款。
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最低消费€50即可节约高达购买价
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Terjemahan Bahasa Indonesia
99
utara-selatan sistem metro.’
Pembuatan jaringan angkutan
baru ini, yang menghubungkan
kutub-kutub berlawanan kota ini,
telah mengubah Rokin menjadi
tempat yang makin memikat
bagi peremajaan dan lokasi yang
sempurna bagi sebuah kawasan
perbelanjaan baru. ‘Rokin adalah
jalan perbelanjaan dengan
potensi tertinggi di Belanda,’
sambung Buurma. ‘Kombinasi
gedung-gedung monumental
dan bulevar yang lebar memberi
Rokin peluang yang luar biasa.
Alun-alun Rokin yang baru
dengan sistem metro yang canggih
dan 300 lahan parkir bawah
tanah menawarkan sebuah daerah
yang unik bagi toko spesialis,
museum, serta restoran dan hotel
kelas atas.’
Dengan pembangunan
akan selesai belakangan tahun
ini, sudah banyak toko yang
memancing rasa ingin tahu akan
ditemukan di Rokin. Hogendoorn
& Kaufman menyetok ajaran
keramik dan barang pecah belah
yang mengesankan, yang meliputi
produk dari merek-merek seperti
Lladro, Royal Delft, Lalique,
Meissen, serta kristal karya
Swarovski. Dikelola oleh satu
tim ibu dan putra Angelique
dan Ramon Hogendoorn, toko
ini diisi dengan barang-barang
yang telah mereka pilih secara
pribadi untuk kaliber dan konsep
mereka. Suasananya, di sebuah
rumah kanal kayu tradisional,
sama mengilhaminya; takjubilah
perapian berubin antik dan panel
berbahan oak sembari Anda
memilih barang untuk dibawa
pulang sebagai cendera mata.
Jika Anda kehabisan ruang di
koper, Hogendoorn & Kaufman
bahkan akan mengapalkan
belanjaan Anda ke mana saja
di dunia. Ramon bersemangat
tentang masa depan Rokin. ‘Saya
meyakini bahwa peremajaan
akan menjadi sesuatu yang baik,
dengan metro dan pendirian
sebuah pusat perbelanjaan besar
baru. Ini berarti akan lebih banyak
pengunjung ke Rokin,’ urainya.
‘Dengan pusat baru itu ditujukan
untuk menampung toko-toko
mewah, artinya akan makin
banyak pebelanja mewah. Sebagai
akibatnya, kami berharap lebih
banyak toko kelas atas akan dibuka
di sepanjang Rokin.’
Betsy Palmer adalah sebuah
permata tersembunyi bagi
penggemar alas kaki. Dibuka di
tahun 1996, toko ini menawarkan
desain-desain tidak lazim dari
globalblue.com
100
Palmer sendiri dan merek-merek
yang mencakup Castañer dan
Chie Mihara. Pilihlah dari kets
dan tumit blok hingga brog datar
dan bot selutut. Untuk melengkapi
sepatu baru Anda, carilah pernak-
pernik busana ringkas dengan
keunggulan kontemporer di
Forever 21, Weekday, dan Urban
Outfitters.
Setelah Anda berinvestasi
pada isi lemari yang sama sekali
baru, mampirlah untuk menyusuri
benda-benda pameran di Allard
Pierson Museum. Mereka dengan
minat pada peradaban bersejarah,
dari Kekaisaran Romawi hingga
Mesir Kuno, akan khususnya
terkesan oleh artefak-artefak yang
berasal dari hingga 6.000 tahun
silam. Bagi mereka yang lebih suka
relaksasi daripada arkeologi, spa
Skins Institute di hotel De l’Europe
menawarkan beragam perawatan
bagi wisatawan sendirian atau
berpasangan, serta dua sauna,
sebuah kamar mandi uap Turki,
dan serangkaian pilihan perawatan
kecantikan.
Akhiri hari Anda dengan
makan malam di Bord’Eau,
yang mengusung dua bintang
Michelin. Di sini Anda bisa
mencicip hidangan yang meliputi
hati bebek yang dikukus dalam
kombu dengan air kaldu rumput
laut dan prem umeboshi.
Jika Anda merayakan sebuah
peristiwa istimewa, restoran
ini bahkan menawarkan ruang
makan eksklusif dengan ‘dinding
anggur’ yang memungkinkan
tamu menikmati pemandangan
spektakuler sungai Amstel seraya
dikelilingi oleh beberapa dari
anggur terbaik di Eropa.
Daerah Rokin digadang-
gadang untuk menjadi
sebuah pusat ritel utama di
Amsterdam, dengan toko-toko
baru dibuka semakin kerap
menjelang perampungan kerja
renovasi. Musim panas 2016
siap untuk menjadi waktu yang
menggairahkan bagi daerah yang
sudah hiruk pikuk ini, seraya
tahap-tahap akhir dari temu diri
kembalinya akan mengukuhkan
posisinya sebagai sebuah tujuan
wajib kunjung untuk berbelanja.
Apakah Anda mengenal
Amsterdam bak punggung tangan
sendiri, atau Anda mengunjungi
kota ini untuk kali pertama, kesan
dan rasa kebaruan dan optimisme
di sekitar ruang ini pasti menular.
38: What She Wants
Yang Diinginkan Perempuan
Olcay Gulsen – pendiri
SuperTrash, lini busana malam
yang senama dengan dirinya, dan
sekarang ST Studio – mempunyai
satu kemampuan luar biasa untuk
membuat pakaian yang diidamkan
perempuan. Dia menjelaskan
filosofi bisnisnya kepada Hannah
Lewis
‘Sebagai sebuah merek, kami tidak
statis, namun dinamis. Kami
berkembang mengikuti dunia
yang berubah di sekitar kami,’
ujar Olcay Gulsen. Kata-kata
yang lebih benar hampir tidak
bisa diucapkan tentang perancang
yang berpangkalan di Amsterdam
101
ini dan bisnis modenya. Setelah
mendirikan merek pakaian
perempuan SuperTrash yang
sukses di tahun 2001, dan di
tahun 2011 menyorongkan lini
busana malam mewah kedua
yang senama dengan dirinya,
Gulsen dan timnya sekarang
merayakan peluncuran label
ketiga: ST Studio. Lini baru ini
akan melayani sebuah kalangan
yang berbeda ‘tanpa kehilangan
jati diri merek kami’. Bukan
kalangan baru, secara harfiah,
namun mereka yang telah
“dibusanakan” Gulsen selama 15
tahun, mereka yang cita rasa dan
kebiasaannya telah berkembang.
Gulsen mempunyai kemampuan
nyata menyongsong kebutuhan
perempuan, dan naluri inilah
yang memberinya keunggulan
di sebuah pasar yang sarat
persaingan.
‘Saya ingin menciptakan
sebuah merek mode yang
mengaitkan desain dengan
masyarakat awam dan terjangkau
bagi setiap gadis,’ ujar Gulsen
tentang ilham di balik SuperTrash.
‘SuperTrash adalah muda dan ikut
tren dengan hit yang modis dan
potongan yang lugas berkarakter
blak-blakan. Tiap koleksi berisi
kaus bermotif kutipan yang
sempurna, cetak berwawasan,
denim … Potongan berharga
terjangkau yang cocok dengan
musim.’
Dengan melayani pasar
kaum muda yang sadar mode,
SuperTrash bertumbuh dengan
cepat, membuka toko, dan
menembus peritel di lebih dari
16 negara di seluruh dunia.
Ditunjang oleh keberhasilan ini,
Gulsen melakukan terobosan
pertamanya ke dunia busana
kelas atas, dengan meluncurkan
lini busana malam yang senama
dengan dirinya di tahun 2011.
‘Olcay Gulsen adalah sebuah
koleksi over feminin dengan geliat
klasik,’ ujar sang perancang. ‘Tiap
musim, sebuah koleksi kapsul
kecil berisi 50 potongan eksklusif
dan unik dibuat di sebuah
studio spesialis di New York dan
diluncurkan dengan fokus kuat
pada pasar internasional eksklusif.’
Hasilnya telah dikenakan oleh
sejumlah bintang termahal, dan
Gulsen menciptakan karya-
karyanya yang menakjubkan
dengan mengingat karpet merah.
SuperTrash dan Olcay Gulsen
mungkin ditujukan kepada
khalayak yang berbeda, namun
bagi Gulsen, bakat bersama
PH
OT
O: O
LC
AY
GU
LS
EN
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102
yang mengaitkan para kliennya
adalah jelas. ‘Kami melayani
perempuan dengan karakter yang
nyata,’ jelasnya dengan ringkas.
Dan perempuan berkarakter
inilah yang juga menjadi ilham di
balik usaha barunya, ST Studio.
Diluncurkan di awal tahun ini,
ST Studio adalah wayang baru
bagi imperium mode Gulsen,
dilahirkan dari keinginan berubah
yang dirasakan Gulsen pada para
kliennya, yang makin mencari
potongan dan bahan yang
cemerlang, bersama desain klasik
yang abadi, sebagai kebalikan
dari mode cepat yang telah begitu
dominan selama satu dasawarsa
terakhir. Lebih canggih daripada
SuperTrash, dan lebih terjangkau
daripada Olcay Gulsen, lini ini
sepertinya siap untuk memikat
bukan hanya kedua kalangan
pelanggan yang ada, namun juga
sebuah khalayak baru.
‘ST Studio menciptakan
busana perempuan kontemporer
dengan kesan dari kepala hingga
kaki bagi mereka yang autentik,’
urai Gulsen. ‘Busana esensial
feminin klasik yang awet seumur
hidup, potongan berlapisan
sempurna dan kesan berarah yang
melengkapi koleksi musim demi
musim.’ Potongan favoritnya
dari koleksi debutnya adalah satu
setelan abu-abu: ‘Ini amat serba
guna dan membawa Anda dengan
mudah dari siang ke malam.
Saya pikir setiap perempuan
semestinya memiliki setelan yang
bertenaga.’ Namun, dia juga
amat bangga akan jajaran gaun
maksi dan terusan (all-in-one)
karyanya yang serba guna. Malah,
Gulsen tampak sungguh-sungguh
antusias tentang setiap aspek dari
bisnisnya, sebuah bakat yang tidak
diragukan telah membawanya
maju.
Tahun ini akan menyaksikan
sebuah perombakan total
konsep toko saat ini dari merek
ini, karena butik SuperTrash
menjadi ruang ST Studio (dengan
SuperTrash tersedia hanya lewat
peritel lain). Konsep baru akan
mewakili penjajaran kekuatan dan
kerentanan yang dijawab Gulsen
di dalam pakaian karyanya, yang
mencampur oak dengan kerang
mutiara, dan beludru dengan
kaca. Gulsen selalu berupaya
mewujudkan ‘pelayanan terbuka
di setiap aspek perjalanan
pelanggan’, sehingga meja konter
di tokonya akan bundar, bukan
persegi, yang memungkinkan
interaksi yang lebih lancar antara
klien dan penata gaya. Stafnya
ILL
US
TR
AT
ION
: ST
ST
UD
IO
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MONEY DIRECTLY
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104
ramah dan berpengetahuan luas,
dan berusaha mencocokkan
pengunjung dengan potongan
busana yang sempurna bagi si
pengunjung sebagai pribadi.
‘Saya pikir Anda terlihat bergaya
ketika mengenakan busana yang
membuat Anda merasa nyaman,’
ujar Gulsen.
Dengan begitu banyak proyek
sekaligus, akan memancing rasa
ingin tahu untuk mengetahui
tempat Gulsen menemukan
ilham yang seperti tidak habis-
habis. Apakah busana-busananya
khas Belanda, misalnya? ‘Yah,
busana-busana ini dilahirkan
dan dirancang di sini, jadi pasti
memiliki sesuatu yang Belanda,
namun dengan suatu cara, kami
bersifat tanpa batas – karena
mode menyebar ke mana saja.
Saya pikir koleksi kami sangatlah
internasional.’ Di ST Studio,
Gulsen memadukan ‘gaya nyaman
yang diidamkan kebanyakan
perempuan Belanda’ dengan
rasa mode tinggi, dan mungkin
inilah yang memberi labelnya
estetika yang khas. Mengenai
ilham yang menjaganya terus
maju, dia meyakini bahwa dia
menemukannya di mana-mana.
‘Orang tidak harus selalu berjalan
jauh untuk merengkuh ilham ...
Saya tahu bahwa itu terdengar
klise, namun Anda tidak bisa pergi
keluar dan mencari ilham, ilhamlah
yang akan menemui Anda.’
82: When You Shop The
World, Shop Tax Free
Saat ingin memborong dunia,
belanjalah bebas pajak
Belanja Bebas Pajak Global Blue
memberi Anda penghematan
atas pembelian di lebih dari
270.000 toko di berbagai
kawasan belanja terbaik di dunia.
Jadi, mengapa tidak bergabung
dengan 26 juta wisatawan yang
berbelanja bebas pajak bersama
Global Blue setiap tahun?
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atau tanyakan tentang Global
Blue, lalu ikuti proses gampang
kami.
1. Belanja
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Kontak:
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