1SHOKKEL

SHOKKEL

Author: Pavel Vassiljev

Entrerural

Dansk ICYEInternational Cultural Youth Exchange

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FOR FACILITATORThe simulation is created to foster entrepreneurial attitude and spirit in young people and

gives a chance to create something of value to the target group in a short time.

Time: 3-6 hoursGroup size: 15-Team size: 3-5 paxEnvironment: any, but the simulation will benet from a variety of roomsResources: ipcharts, printed instruction for teams, markers, stationary products (scissors, glue, stapler etc), printed money, real start-up money (optional), a bunch of various objects (spray paint, hats, thick paper or anything else), printed report papers.

In the beginning the facilitator explains that the simulation aims to create a real businessenvironment and market for participants and they will have the chance to go through the whole business cycle. The activities of each group - company will be to research, create

and sell the best suitable product for the target audience (other participants or real people).

Then the facilitator explains the stages:Preparatory research stage (20-60 min) - The teams need to get to know the needs ofthe target group, which means interviewing, running a focus group, a questionnaire with people regarding their needs and wants. Teams also can consult with them once the product or service is designed.Preparatory stage (60-90 min) - creating a product/service with the right amount ofproducts for the game stage. Here it is possible to provide with real start-up money, so that participants can go to the shop and buy raw materials if necessary. Start branding your product/service by creating a name, logo, some promo materials, an advert, set a price, design your place, make coupons and so on.Advertising stage (1:30 min per team) - each team is presenting a short TV ad abouttheir service/product, which lasts 1:30 min (TV ad time is very expensive). The advertisement should include a description of the product/service, its price, point of sale, discounts.Selling stage (60-180 min) - Each member receives a certain amount of money (theorganizers decide) to put into the market by buying products or using services of other teams (using services/products of your team is not allowed).Evaluation stage (45-60 min) - The teams count the money they earned and ll out thereport sheet. Players count only the money they received. Money that was left from their pockets is not counted. Once the teams return the report sheet to the facilitator debrieng starts.

The game was created by Pavel Vassiljev for the training course Young Entrepreneurs in Action under the Youth In Action Programme July 2012 & further developed

for the chain project ENTRERURAL under the Erasmus+ programme in October 2014.

Questions for debrieng:

How was it working as a company?Did you feel the pressure of competition?Which stage was the hardest for you and why?Did your product fulll the needs and how you evaluate it?Did it go as planned or something went wrong?What points should we remember for the future?How this exercise can help young people?

After the debrieng the facilitator can close the session with a theoretical input on market research, service design, selling techniques, social entrepreneurship or any other

entrepreneurship related topic and announce the winners of the largest prot, best customer service, best social idea, best marketing awards.

The game was created by Pavel Vassiljev for the training course Young Entrepreneurs in Action under the Youth In Action Programme July 2012 & further developed

for the chain project ENTRERURAL under the Erasmus+ programme in October 2014.

ENJOY FACILITATING SHOKKINOPOLY!

INSTRUCTIONSThe simulation is created to foster entrepreneurial attitude and spirit in young people and

gives a chance to create something of value to the target group in a very short time.

The simulation is done in four stages:

Preparatory research stage (____min) - you need to get to know the needs of your targetgroup, which means you need to interview or question people that are part of the TC regarding their needs and wants. You also can consult with them once your product or service ready to make sure they will buy/use it.

Preparatory stage (____ min) - creating your product/service with the right amount of products for the game stage. Start branding your product/service by creating a name, logo, somepromo materials if necessary.

Advertising stage (____ min) - each team is presenting a short TV ad about their service/product, which lasts 1:30min (TV ad time is very expensive).Game stage (____ min) - each member receives a certain amount of money to put into themarket by buying products or using services of other teams. You can buy your own service/product ONCE.

Once the products are sold and services used, players return to the seminar room to count their earned prots. Players count only the money they received. Money that was left from

the pockets is not counted. After the counting is done, debrieng starts.

Remember: to create a successful product/service you need to make sure it is valuable and sustainable for your target group and communicate that value to your potential customers

constantly.

Resources: everything that the people have access to and materials that they have in the seminar room or in their own bedrooms.

Financial resources: each player receives _____ SHOKKels

The game was created by Pavel Vassiljev for the training course Young Entrepreneurs in Action under the Youth In Action Programme July 2012 & further developed

for the chain project ENTRERURAL under the Erasmus+ programme in October 2014.

Time limit for preparation: ______

Time limit for the game stage: ______

Good Luck!

REPORT Your company name: Your prot:

Your conclusion of the companys life:

Whose company had the best visual marketing?

Whose company had the best customer service?

Whose company had the best needed product/service?

What would you change if you start over?

REPORT Your company name: Your prot:

Your conclusion of the companys life:

Whose company had the best visual marketing?

Whose company had the best customer service?

Whose company had the best needed product/service?

What would you change if you start over?

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