The Games! The Upsets! The Madness!: March Madness [INFOGRAPHIC]
Share Madness Project Review #2
-
Upload
aporterfield15 -
Category
Design
-
view
238 -
download
1
description
Transcript of Share Madness Project Review #2
![Page 1: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/1.jpg)
9/29/11 Allison Porterfield 1
SHEAR MADNESS
![Page 2: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/2.jpg)
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
10/26/11 Allison Porterfield 2
![Page 3: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/3.jpg)
The Client
310/26/11 Allison Porterfield 3
• Shear Madness:– A company dedicated
to making haircuts unique, fun and special for kids.
– First haircut through first date
• Free Haircut Friday• Facebook/Twitter• Mailchimp Newsletter
![Page 4: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/4.jpg)
Overview
• Details about the client’s requests– Objective: To increase customer base
through social networking.– Target Audience: Parents of young
children. Specifically mothers in their 30s.– Message: Giving haircuts a fun
environment that kids will enjoy.– Rationale: Continue with Free Haircut
Friday, show Shear Madness’s personality through social networking and redo their current strategy for Twitter.
410/26/11 Allison Porterfield 4
![Page 5: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/5.jpg)
Deliverables
510/26/11 Allison Porterfield 5
What they were using…
![Page 6: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/6.jpg)
Competitors
6
http://www.greatclips.com/
10/26/11 Allison Porterfield
![Page 7: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/7.jpg)
710/26/11 Allison Porterfield 7
http://www.sugarspicekids.com/
Competitors
![Page 8: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/8.jpg)
0/26/11 Allison Porterfield 8
Competitors
http://www.justforhairsalon.com/
![Page 9: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/9.jpg)
04/09/2023 9
Free Haircut Friday
Aubrey Illig Allison Porterfield
![Page 10: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/10.jpg)
04/09/2023 10Aubrey Illig Allison Porterfield
![Page 11: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/11.jpg)
1110/26/11 Allison Porterfield 11
![Page 12: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/12.jpg)
Project Plan/Timeline
Weekly Free Haircut Fridays
Monthly Mailchimp (first
issue by October 5th)
Reconstruct Twitter
background/strategy by October
20th, 2011
Following October 20, post
discussion starters via
Twitter 3-4 times a week.
10/26/11 Allison Porterfield 12
![Page 13: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/13.jpg)
13
Shear Madness Social Networking
Shear Madness Twitter
Shear Madness Facebook
10/26/11 Allison Porterfield 13
![Page 14: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/14.jpg)
Competitor Research
10/26/11 Allison Porterfield 14
http://www.greatclips.com/
![Page 15: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/15.jpg)
04/09/2023 15
Mailchimp
Aubrey Illig Allison Porterfield
![Page 16: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/16.jpg)
1610/26/11 Allison Porterfield
Compare
![Page 17: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/17.jpg)
Email Newsletter
![Page 18: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/18.jpg)
10/26/11 Allison Porterfield 18
![Page 19: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/19.jpg)
Checklist/Timeline
1910/26/11 Allison Porterfield
Weekly Free Haircut Fridays(sent by
Wednesday to client)
Monthly Mailchimp (first issue by October 5th)
Reconstruct Twitter background/strategy by November 1st,
2011
Following November 1st, post discussion starters
via Twitter 3-4 times a week.
![Page 20: Share Madness Project Review #2](https://reader033.fdocuments.net/reader033/viewer/2022061205/548134cab4af9fbe158b6084/html5/thumbnails/20.jpg)
20
Any Questions?
THANK YOU for your time!