Madness Madness: A Case Study of #ArtMadness and #ArtWorldCup
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Transcript of Madness Madness: A Case Study of #ArtMadness and #ArtWorldCup
We are always trying small things, with limited resources,
to see what will engage people. Sometimes these things have big,
unexpected results.
Materials:• Adobe Photoshop• Twitter• Facebook• Email • Counting skills (both fingers and toes)
• Staff time
Followers super fans
#ArtMadness Takeaway
As a lifelong visitor of the Albright-Knox Art Gallery and someone who values art in their life, I believe #ArtMadness was successful in using social media outlets to engage art lovers and strengthen our community as a whole.
– Jennifer Dunning, Office of Assemblyman Sean Ryan
#ArtWorldCup Takeaway
Collection images
Featured works did not follow tournament schedule and were not as recognizable
AK Social Media Team
Steve [email protected]
Pamela [email protected]
Kelly [email protected]
ThanksThank you!