Shear Madness Final Project Review
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Transcript of Shear Madness Final Project Review
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 1
SHEAR MADNESS
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Involved with NHS, choir, freshman
mentoring and Special Olympics at BVNW
12/2/11 Allison Porterfield 2
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2
The Client
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• Shear Madness:– A company
dedicated to making haircuts unique, fun and special for kids.
– First haircut through first date
• Free Haircut Friday
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2
Overview
• Details about the client’s requests– Objective: To increase customer base
through social networking.– Target Audience: Parents of young children.– Message: Giving haircuts a fun
environment that kids will enjoy.– Strategy: Continue with Free Haircut Friday,
show Shear Madness’s personality through social networking and redo their current strategy for Twitter
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Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2
Deliverables
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What they were using…
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2
Competitors
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http://www.greatclips.com/
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2
Competitors
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http://www.sugarspicekids.com/
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2 812/2/11 Allison Porterfield 8
Comparison
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2 9
How Shear Madness is Different
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Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 10
FREE HAIRCUT FRIDAY
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 204/12/2023 11
Free Haircut Friday
Aubrey Illig Allison Porterfield
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2 1210/26/11 Allison Porterfield 12
Circles and drop shadows creates depth
Dots branding
FREE is dominant, catches the eye
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 13
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2
Competitor Research
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http://www.greatclips.com/
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 204/12/2023 15
Mailchimp
Aubrey Illig Allison Porterfield
Texture pulls eye in towards picture
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2 16
Shear Madness Social Networking
Shear Madness Twitter
Shear Madness Facebook
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Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 17
Transition to font easier to read for text
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 18
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 19
Texture
Movement
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2
Comparison
12/2/11 Allison Porterfield 18*
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 21
NEWSLETTER
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 22
Child-like
drawings
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
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Dots branding
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 24
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 25
TWITTER BACKGROUND
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 26
Photos show exactly what they do
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 27
Bright and happy background reflects Shear Madness personality
Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2 28
Client Pitch
• Facebook traffic has increased exponentially
• As you can see, their responses were much lower in August compared to the amount I am getting with my posts.
• If I continue with this trend in all aspects, Shear Madness will achieve their objectives.
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Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2 29
Client Pitch
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Introductions
• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities
9/29/11 Allison Porterfield 2 30
Client Pitch
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