Sujay Khandge Page 1

SEO Achievements at DSIJ.in

• The rise in organic search traffic on DSIJ.in by 80 % since May 2011

• Total number of indexed pages in Google increased by 22% (32k to 44k)

• Google cached - every after 4 hours (Initially it was 2 days)

• All broad level keywords related to DSIJ products ranked on first page (Ex. Stock Market Book, Investment

Magazine, Stock Market Newsletter, BTST Tips, Best PMS in India, PMS for NRIs, Online Stock Market course,

Best Option Tips, Small Cap Stock List, Large Cap Stock List etc. – More than 200 exact and broad matches)

• Has implemented strategic content marketing strategy

o Consumption content (Mindshare & Market Commentary, Insurance Section etc.)

o Sharing Content (Stock Market Tips, Top Ten Stocks, Best Sector to invest in 2012 etc.)

o Lead Generation Content (http://www.dsij.in/helpingyoubookprofit.aspx etc.)

o Sales Generation Content (http://academy.dsij.in/csmer-lead/ etc)

• Has started DSIJ Blog

o Introduce user generated content (external blogger-readers opinion)

o Sector wise analysis

o Micro & Macro economic analysis

• In the month of Feb 2012 we launched brand new website of DSIJ.IN

o Smooth navigation

o Clean unclutter design

o Exclusive Content

Plans in Pipeline – Info graphic content, Video Content, Mutual Fund etc.

Sujay Khandge Page 2

Facebook Traffic (Referral Traffic):

• The rise in Facebook traffic by 110 % since May 2011

• Sales after support & PR maintain on fan page

• Direct sales funnel has created from Facebook, LinkedIn (http://academy.dsij.in/cta-lead/ etc)