SEO Strategy and the

Hummingbird Effect

Robin Leonard #SEMCON2013

Robin Leonard CEO, AllFamous Digital

robin_allfamous

robinleonard1

www.allfamous.com

The history of search

http://www.youtube.com/watch?v=mTBShTwCnD4

How often does Google change?

500-600 times per year Here is a great resource: http://moz.com/google-algorithm-change

What is Hummingbird?

What is Hummingbird?

"precise and fast” Biggest algorithmic change in 12 years - Huffington Post

Many parts are still the same

What is the purpose of Hummingbird?

§  Look at your entire sentence and better understand what you want

§  Improve results accuracy

§  Improve mobile and voice search

§  Make search faster and more precise

It takes Knowledge Graph and turns Google's results into a more conversational, more semantic, and even a more sentient search solution - Huffington Post

Rather than attempting to identify the individual keywords or phrases that are found in a search query, the new Hummingbird update looks at the query as a whole. It considers the whole sentence and then looks for the most relevant results. More than this, though, it provides a more rounded list of results that give background information as well as supporting information too. - Huffington Post

Google is not preventing anonymous content from existing online, it's giving preference to verified, identified and vouched-for content. It's a tacit tiering of the internet: real-name-verified authored content and everything else. - Huffington Post

Example: Dumb Human

It takes Knowledge Graph and turns Google's results into a more conversational, more semantic, and even a more sentient search solution - Huffington Post

Rather than attempting to identify the individual keywords or phrases that are found in a search query, the new Hummingbird update looks at the query as a whole. It considers the whole sentence and then looks for the most relevant results. More than this, though, it provides a more rounded list of results that give background information as well as supporting information too. - Huffington Post

Google is not preventing anonymous content from existing online, it's giving preference to verified, identified and vouched-for content. It's a tacit tiering of the internet: real-name-verified authored content and everything else. - Huffington Post

Keywords •  I •  Mexican •  Tonight •  Where •  Place

What you mean •  You are mexican •  Where is the best

place for Mexicans like you to go

Example: Smart Human

It takes Knowledge Graph and turns Google's results into a more conversational, more semantic, and even a more sentient search solution - Huffington Post

Rather than attempting to identify the individual keywords or phrases that are found in a search query, the new Hummingbird update looks at the query as a whole. It considers the whole sentence and then looks for the most relevant results. More than this, though, it provides a more rounded list of results that give background information as well as supporting information too. - Huffington Post

Google is not preventing anonymous content from existing online, it's giving preference to verified, identified and vouched-for content. It's a tacit tiering of the internet: real-name-verified authored content and everything else. - Huffington Post

Keywords •  I •  Mexican •  Tonight •  Where •  Place

What you mean •  You would like to

eat from a mexican restaurant tonight close to where you live, that is open tonight

Example: Before

Example: After

Example: Before

Example: After

What actually changed?

The Hummingbird update can be seen as a natural progression from the Knowledge Graph. It combines Google's undoubted search capabilities with the interesting and invaluable information provide by Knowledge Graph. •  Considers authority really important •  Delivers users to best page on site, not

just home page, meaning pages need to be targeted and optimized

•  Voice Search able to consider a whole sentence, rather than just by keyword

HUMMINGBIRD HAS NOT KILLED SEO No more pagerank updates (on hold) - Huffington Post

Google has implemented authorship associated with real names, real identities, reputation, track record, share-worthiness, popularity, true organic behavior and patterns of deep impact and authentic penetration. - Huffington Post

1.  Knowledge graph is core to search 2.  Conversational search

3.  Panda is softening

4.  Mobile Optimization

5.  Stronger focus on Authorship

Knowledge Graph is Core To Search

It takes Knowledge Graph and turns Google's results into a more conversational, more semantic, and even a more sentient search solution

It attempts to identify and highlight the connections between people, places, and things and then offer insight into these connections through its results. It essentially offers much more complex and more knowledgeable responses to users; responses that you would normally associate with having come from a human rather than a search algorithm.

Conversational Search

It takes Knowledge Graph and turns Google's results into a more conversational, more semantic, and even a more sentient search solution

It attempts to identify and highlight the connections between people, places, and things and then offer insight into these connections through its results. It essentially offers much more complex and more knowledgeable responses to users; responses that you would normally associate with having come from a human rather than a search algorithm.

Cutts shared an example where he was searching for weather and continued on with the query without having to keep retyping “What is the weather?” because Google can recognize the user is still refining the previous search query. “Will it rain tomorrow?” in voice search will bring up the weather results for location for Las Vegas, Nevada. Then when he says “What about in Mountain View?” and Google shows weather for Mountain View, knowing that it is a refined voice query. Then “How about this weekend?” is searched and it shows Saturday weather for Mountain View.

What is the weather today? How about tomorrow? How about in Sagada?

Panda Is Softening

It takes Knowledge Graph and turns Google's results into a more conversational, more semantic, and even a more sentient search solution

It attempts to identify and highlight the connections between people, places, and things and then offer insight into these connections through its results. It essentially offers much more complex and more knowledgeable responses to users; responses that you would normally associate with having come from a human rather than a search algorithm.

Cutts shared an example where he was searching for weather and continued on with the query without having to keep retyping “What is the weather?” because Google can recognize the user is still refining the previous search query. “Will it rain tomorrow?” in voice search will bring up the weather results for location for Las Vegas, Nevada. Then when he says “What about in Mountain View?” and Google shows weather for Mountain View, knowing that it is a refined voice query. Then “How about this weekend?” is searched and it shows Saturday weather for Mountain View.

Some sites that were previously penalized by Panda, may be un-penalized.

Mobile Optimization

You don’t have a choice. Consumers are going mobile, and Google is favoring it.

Stronger Focus on Authorship

Sort of like an online ID badge. Google will hugely favor authentic people over anonymous spammers.

What is a typical SEO strategy

§  On-Page Optimization §  Keyword Management

§  Social Media Awesomeness

§  Blog content

§  Link Marketing

§  Guest blogging

§  Paid Advertising

§  Email Marketing

§  Video Marketing

Next up, Cutts spoke about Hummingbird and he feels that a lot of the blog posts about how to rank with Hummingbird are not that relevant. The fact is, Hummingbird was out for a month and no one noticed. Hummingbird is primarily a core quality change. It doesn’t impact SEO that much, he said, despite the many blog posts claiming otherwise. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Of most interest to some SEOs is that Google is looking at softening Panda. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Google is also looking at boosting authority through authorship. We have seen authorship becoming more and more important when it comes for search results and visibility in those results; Cutts confirmed this is the direction in which Google will continue to move. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt. http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

The Hummingbird Effect (on SEO strategy)

Next up, Cutts spoke about Hummingbird and he feels that a lot of the blog posts about how to rank with Hummingbird are not that relevant. The fact is, Hummingbird was out for a month and no one noticed. Hummingbird is primarily a core quality change. It doesn’t impact SEO that much, he said, despite the many blog posts claiming otherwise. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Of most interest to some SEOs is that Google is looking at softening Panda. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas) Google is also looking at boosting authority

through authorship. We have seen authorship becoming more and more important when it comes for search results and visibility in those results; Cutts confirmed this is the direction in which Google will continue to move. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt. http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

Strategy Hummingbird Effect How to adapt On-Page Optimization Takes mobile page stats seriously Ensure site is mobile optimized

Create targeted landing pages.

Keyword Management •  Cannot see what keywords were used to search for your site

•  Longtail search terms have more value

•  You can use Google Webmaster Tools to see your rankings and Adwords to see search volumes

•  Focus on questions

Social Media Awesomeness

•  Authorship is important •  Google+ +1’s are important

Get more into Google+ and Authorship

Blog Content •  Long tail and context are important •  Authorship is important

Write very specific articles answering human questions, related to your product/service. •  Always setup authorship and build •  Find guest bloggers with strong authorship

Link Marketing No major change, aside from Panda softening

Keep ensuring you only build high quality links

Guest Blogging Stronger focus on authorship Ensure Google Authorship is setup

Paid Advertising Penalizes sites that don’t label advertorials correctly

Make sure ads are labeled correctly and not deceiving

Email Marketing No change

Video Marketing Users must have Google+ to comment Get more active on Google+ it will become more prevalent over time.

On-Page Optimization

Next up, Cutts spoke about Hummingbird and he feels that a lot of the blog posts about how to rank with Hummingbird are not that relevant. The fact is, Hummingbird was out for a month and no one noticed. Hummingbird is primarily a core quality change. It doesn’t impact SEO that much, he said, despite the many blog posts claiming otherwise. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Of most interest to some SEOs is that Google is looking at softening Panda. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas) Google is also looking at boosting authority

through authorship. We have seen authorship becoming more and more important when it comes for search results and visibility in those results; Cutts confirmed this is the direction in which Google will continue to move. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt. http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

Do all the same juicy good things you used to do for On-Page… Just make sure it is mobile.

Keyword Management

Next up, Cutts spoke about Hummingbird and he feels that a lot of the blog posts about how to rank with Hummingbird are not that relevant. The fact is, Hummingbird was out for a month and no one noticed. Hummingbird is primarily a core quality change. It doesn’t impact SEO that much, he said, despite the many blog posts claiming otherwise. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Of most interest to some SEOs is that Google is looking at softening Panda. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas) Google is also looking at boosting authority

through authorship. We have seen authorship becoming more and more important when it comes for search results and visibility in those results; Cutts confirmed this is the direction in which Google will continue to move. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt. http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

Google now hides a lot of search queries, making it hard to track which keywords convert.

Keyword Management

Next up, Cutts spoke about Hummingbird and he feels that a lot of the blog posts about how to rank with Hummingbird are not that relevant. The fact is, Hummingbird was out for a month and no one noticed. Hummingbird is primarily a core quality change. It doesn’t impact SEO that much, he said, despite the many blog posts claiming otherwise. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Of most interest to some SEOs is that Google is looking at softening Panda. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas) Google is also looking at boosting authority

through authorship. We have seen authorship becoming more and more important when it comes for search results and visibility in those results; Cutts confirmed this is the direction in which Google will continue to move. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt. http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

We can check Google Webmaster Tools to see what search queries were made resulting in clicks.

Keyword Management

Next up, Cutts spoke about Hummingbird and he feels that a lot of the blog posts about how to rank with Hummingbird are not that relevant. The fact is, Hummingbird was out for a month and no one noticed. Hummingbird is primarily a core quality change. It doesn’t impact SEO that much, he said, despite the many blog posts claiming otherwise. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Of most interest to some SEOs is that Google is looking at softening Panda. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas) Google is also looking at boosting authority

through authorship. We have seen authorship becoming more and more important when it comes for search results and visibility in those results; Cutts confirmed this is the direction in which Google will continue to move. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt. http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

Because Google Webmaster Tools has no connection with Google Analytics, it is impossible to see how people converted based on their search.

Search Traffic

Paid Traffic

Referral Traffic

Social Traffic

Landing Page

Google Webmaster

Google Analytics

Social Media Awesomeness

Next up, Cutts spoke about Hummingbird and he feels that a lot of the blog posts about how to rank with Hummingbird are not that relevant. The fact is, Hummingbird was out for a month and no one noticed. Hummingbird is primarily a core quality change. It doesn’t impact SEO that much, he said, despite the many blog posts claiming otherwise. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Of most interest to some SEOs is that Google is looking at softening Panda. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas) Google is also looking at boosting authority

through authorship. We have seen authorship becoming more and more important when it comes for search results and visibility in those results; Cutts confirmed this is the direction in which Google will continue to move. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt. http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

Get into Google+ A +1 is the same as a backlink in Google Webmaster Tools.

Keep doing what you were doing and…

http://www.huffingtonpost.com/chris-abraham/how-to-register-your-authorship_b_4132888.html

Blog Content

Next up, Cutts spoke about Hummingbird and he feels that a lot of the blog posts about how to rank with Hummingbird are not that relevant. The fact is, Hummingbird was out for a month and no one noticed. Hummingbird is primarily a core quality change. It doesn’t impact SEO that much, he said, despite the many blog posts claiming otherwise. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Of most interest to some SEOs is that Google is looking at softening Panda. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas) Google is also looking at boosting authority

through authorship. We have seen authorship becoming more and more important when it comes for search results and visibility in those results; Cutts confirmed this is the direction in which Google will continue to move. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt. http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

Be more specific and product related Context is king.

Industry Blog Ideas Real Estate Where is the best location to buy

investment property in Fort Bonifacio? FMCG Which dishwashing liquid gives you the

most value for money? Retail Where can I buy the most expensive tan

leather shoes in Makati?

Asking questions also invites people to give their opinion, increasing engagement.

Link Marketing

No change, aside from a softening of Google Panda.

Contextual Link Socialization High Quality Reference Links

This is how we do link marketing:

Guest Blogging

Brand

Guest publishes his blogs on your site

Company publishes blogs on other site

Bloggers contribute to Company Company contributes to Blogs

Company Page Blogger Page

•  Great for traffic if blogger has audience •  Increase share of voice

•  Great linkjuice if site has high authority •  Great for referral traffic

Authorship is King

Paid Advertising

The only thing that has changed is penalizing sneaky ads.

Sneaky ad

Real link

YouTube Video

Users need to have Google+ to comment on YouTube videos

The Hummingbird Effect (on SEO strategy)

Next up, Cutts spoke about Hummingbird and he feels that a lot of the blog posts about how to rank with Hummingbird are not that relevant. The fact is, Hummingbird was out for a month and no one noticed. Hummingbird is primarily a core quality change. It doesn’t impact SEO that much, he said, despite the many blog posts claiming otherwise. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Of most interest to some SEOs is that Google is looking at softening Panda. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas) Google is also looking at boosting authority

through authorship. We have seen authorship becoming more and more important when it comes for search results and visibility in those results; Cutts confirmed this is the direction in which Google will continue to move. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt. http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

Strategy Hummingbird Effect How to adapt On-Page Optimization Takes mobile page stats seriously Ensure site is mobile optimized

Create targeted landing pages.

Keyword Management •  Cannot see what keywords were used to search for your site

•  Longtail search terms have more value

•  You can use Google Webmaster Tools to see your rankings and Adwords to see search volumes

•  Focus on questions

Social Media Awesomeness

•  Authorship is important •  Google+ +1’s are important

Get more into Google+ and Authorship

Blog Content •  Long tail and context are important •  Authorship is important

Write very specific articles answering human questions, related to your product/service. •  Always setup authorship and build •  Find guest bloggers with strong authorship

Link Marketing No major change, aside from Panda softening

Keep ensuring you only build high quality links

Guest Blogging Stronger focus on authorship Ensure Google Authorship is setup

Paid Advertising Penalizes sites that don’t label advertorials correctly

Make sure ads are labeled correctly and not deceiving

Email Marketing No change

Video Marketing Users must have Google+ to comment Get more active on Google+ it will become more prevalent over time.

Top Takeaways

1.  Don’t stop doing what you are doing 2.  Make sure your site is mobile optimized

3.  Get into Google+ and Google Authorship

4.  Revisit your content strategy and ask “Am I asking the right questions”

5.  Being human is a long term strategy, not a campaign or a fix.

Next up, Cutts spoke about Hummingbird and he feels that a lot of the blog posts about how to rank with Hummingbird are not that relevant. The fact is, Hummingbird was out for a month and no one noticed. Hummingbird is primarily a core quality change. It doesn’t impact SEO that much, he said, despite the many blog posts claiming otherwise. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Of most interest to some SEOs is that Google is looking at softening Panda. Those sites caught in grey areas of Panda--if they are quality sites--could see their sites start ranking again. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Google is also looking at boosting authority through authorship. We have seen authorship becoming more and more important when it comes for search results and visibility in those results; Cutts confirmed this is the direction in which Google will continue to move. - Search Engine Watch (http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas)

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt. http://searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

Robin Leonard CEO, AllFamous Digital

robin_allfamous

robinleonard1

Thank You!!

www.allfamous.com