HUMMINGBIRD UPDATE AND THE SEO STRATEGY

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

SYED WAQAS SAGHIR

syedwaqassaghir

@syedwaqassaghir

linkedin.com/in/syedwaqassaghir

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

THE EVOLUTION OF GOOGLE SEARCH

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

WHAT IS HUMMINGBIRD UPDATE?

•In the month of August of 2013, Google announced a new algorithm update known as “Hummingbird.

•In September 2013, Google promoted Hummingbird upon making the official announcement as an extensive overhaul of the way in which their algorithm processes search queries and delivers results to users.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

WHAT IS THE REASON OF HUMMINGBIRD?

• Enhance results accuracy.

• Enhance mobile and voice search.

•Make search faster and more precise.

•Look at your entire sentence and better understand what you want.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

EXAMPLE: BEFORE

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

EXAMPLE: AFTER

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

EXAMPLE: BEFORE

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

EXAMPLE: AFTER

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

WHAT HAS ACTUALLY CHANGED AFTER HUMMINGBIRD UPDATE?

•Mobile Optimization

• Stronger focus on Authorship

•Panda is softening

•Conversational search

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

MOBILE OPTIMIZATION

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

STRONGER FOCUS ON AUTHORSHIP

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

PANDA IS SOFTENING

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

CONVERSATIONAL SEARCH

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

LETS LEARN MORE ABOUT HUMMINGBIRD UPDATE

Let’s look at Hummingbird, Google’s new algorithm.

While it affected 90% of search results,

Google implemented Hummingbird

— an entire replacement of the algorithm

• One reason SEOs may not have noticed is because the

biggest changes happened to long-tail queries.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

LETS LEARN MORE ABOUT HUMMINGBIRD UPDATE

Another feature of Hummingbird is to make it easier to add and test future

updates to the algorithm.

Google must have a long list of improvements they want to make, and Hummingbird is designed with that list

in mind.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

THE ALGORITHM

Thanks to Google’s Hummingbird Update that the Internet marketers and SEO experts are now thinking a lot about the authorship & content.

HummingBird algorithm means for link building & keyword relevance with specification to long-tail keyword strategy.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

THE ALGORITHM

Lets try to understand what we know comes from these 3 Sources:

1. What Google Tells Us2. Observation3. Correlation

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

WHAT GOOGLE TELLS US

Google wants to be genuinely helpful. It provides lots of honest and valuable information critical to effective SEO.

the search engine has become adept at identifying and punishing websites that spam, manipulate ranking authority, publish low-quality content or otherwise breach Google’s terms of service.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

OBSERVATION

Much of what we know about improving search engine rankings comes from experience and observation.

As an example, understanding what types of content earn the most links or social mentions is less about rigorous testing and more about learning from personal and shared experience.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

CORRELATION

Correlation tests are fascinating. Researchers scour Google’s statements about search and observations by SEOs for whatever they can quantify.

They’ll go through HTML, social media sites, content patterns and more looking for anything they can isolate and measure.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

3 MAIN STRATEGIES AFTER GOOGLE HUMMINGBIRD

•In order to get business growth, attention and high traffic, website should have 100% original and SEO-based web content.

•Strategies on acquiring contextual links from related authority sites.

•Usability, site architecture (Responsive Web Structure)and performance is an essential part after this update.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

SOCIAL IS IMPORTANT AND THE SEARCH ENGINES ARE MOVING IN THIS DIRECTION

• Social Media => Audience Building

• Relationship Building & Asking => Link Building

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

SITE ARCHITECTURE & URLS

• Web architecture look simple, logical architecture, one that looks like an organization chart. All pages should be accessible within four clicks from the homepage.

•The same strategy goes for URLs. Keep them readable and simple for people. Minimize or eliminate parameters, but if you do use them be consistent in order.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

HAS SEO BEEN CONSIDERED DEAD AFTER HUMMINGBIRD UPDATE?

Ofcourse Not! Hummingbird being the biggest Google SEO update after Penguin and Panda strongly focusing on conversational type of search engine in order to clarify and filter best Google SERP (Search Engine Result Page).

So the results, would be more like as if it was the answer, to an assumed question.

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

SEO STRATEGY AFTER HUMMINGBIRD UPDATE

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

ON-PAGE OPTIMIZATION

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

KEYWORD MANAGEMENT

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

KEYWORD MANAGEMENT

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

KEYWORD MANAGEMENT

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

SOCIAL MEDIA AWESOMENESS

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

BLOG CONTENT

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

LINK MARKETING

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

YOUTUBE VIDEO

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

TOP 5 TO DO AFTER HUMMINGBIRD UPDATE

SYED WAQAS SAGHIR AN INTERNET MARKETER, SEO CONSULTANT, SOCIAL MEDIA EVANGELIST

SYED WAQAS SAGHIR

syedwaqassaghir

@syedwaqassaghir

linkedin.com/in/syedwaqassaghir

Thanks for your Time !