SEO Search Engine Optimization SEO Search Engine Optimization . WHAT IS SEO? The active process of...

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Transcript of SEO Search Engine Optimization SEO Search Engine Optimization . WHAT IS SEO? The active process of...

  • SEO Search Engine Optimization

  • WHAT IS SEO? The active process of modifying a website to increase visibility and ranking on a search engine.

  • HOW DOES IT WORK? §  A spider or bot gathers listings by automatically "crawling" the web §  The spider follows links to web pages and makes copies of the pages §  The search engine indexes the pages and then ranks websites

  • BEFORE STARTING SEO §  Domain §  Three “w’s” §  Design §  Algorithm §  CMS

  • RANKING FACTORS

    §  Code §  Content §  Social

  • CODE FOR EACH PAGE

    §  Title tag §  Meta Description §  Keywords §  URL

  • GENERAL CODE §  Site Map §  html and xml §  Robots.txt §  Mobile Friendly §  Page Speed §  SSL

  • CONTENT §  Keyword density v. dilution

    §  Header tags §  Alt tags §  Unique, not duplicated §  Internal linking §  No tables §  No PDFs

  • SOCIAL Back linking Social Media

  • SOCIAL

    §  Blogging §  Sharing to social media §  Social media profiles §  Share options

  • TESTING

    §  Mobile Friendly §  HTML and CSS validation §  Page Speed

  • HELPFUL TOOLS §  Google Analytics §  Google search console ­  Submit sitemap ­  Submit Robots.txt ­  Notifications for penalties ­  Check keywords

  • WHAT TO AVOID

    §  Black Hat tactics ­  Keyword stuffing ­  Hidden texts and links ­  Backlink spam §  Low quality content §  Not keeping up with updates §  Not having patience

  • RISKS

    §  Redesign §  ROI §  Audits