Wordpress Search Engine (SEO)

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SEO for Wordpess by Sri Nagubandi & John Shehata. Presented at Wordcamp Mid-Atlantic in Balitomore

Transcript of Wordpress Search Engine (SEO)

  • 1.WordPress SEO John Shehata Sr. Manager SEO, Advance Internet john@john-shehata.com Twitter @john_shehata http://www.john-shehata.com Sri Nagubandi Director SEO, Rosetta sri@srinagubandi.com Twitter: @srinagubandi http://www.srinagubandi.com

2. Agenda SEO Introduction What is SEO / Why SEO SEO Ranking Factors Technical / On Page / Off Page / Other SEO for WordPress Page Layout / Source Code Optimization Final Thoughts (J&S) Things to Remember Q&A 3. SEO Intro 4. What is SEO and Why? What is SEO? Search Engine Optimization (SEO) is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. SEOMOZ.comWHY SEO? The majority of clicks from search engines are from natural search! 5. The Keyword Competitive Landscape Search Engine Optimization is not linear Like Paid Search the Keyword/ Key Phrase that your competing for is an important factor. Each keyword will require its own strategy and level of effort. Sri Nagubandi has little competition and should be easy to rank for. 5 6. The Competitive Landscape WordPress is highly competitive andwill require a longer consistent effort. 7. SEO Ranking Factors 8. SEO Ranking Factors Keywords Choose the right keywords that you can rank for Technology Code, etc. Content Optimize the most important elements, but write unique interesting content Off-Site Promotion Link Development, Get Links from Relevant Authoritative Site 9. Technical The goal of Technical SEO is to remove roadblocks for Search Engine Spiders and make crawling and indexing your site easier. Fast loading pages Code validation Broken links check Proper redirects 301/302 404 pages checked Sitemaps/ Robots.txt file updated 10. On-Site/ On-Page Optimize all pages, META Tags, etc Review semantic structure on page templates Keyword rich URLs Update content and pages based on engine updates and changes 11. Off-Site/ Link Development Get links from relevant authorities sites! Make sure that links have the right anchor text! Ensure that internal links also spread value External links get authority to your site, internal links spread them Dont use generic text like click here, view more, etc.. for either internal or external links 12. SEO for WordPress 13. Before you Start Use your own domain name & host, dont use thefree wordpress.com free URLs/ hosting Enable friendly URLs Redirect domain.com to www.domain.com and usewww.domain.com in settings Use robots.txt Use a personal favicon Create XML site maps (plugin), update it monthly Add site to Google Webmaster Tools Domain vs. sub-domain Sub-domain can be treated as a separate domain Update you tag line and include your mostimportant keyword 14. Title Tags Place blog name at the end of the title, not at the beginning Customize with additional keywords for display only on your home page Override title tags w/ custom one (SEO Title Tag plugin) Place important keywords in the beginning Dont exceed 60 characters 15. URLs Rewrite to contain keywords, hyphens not underscores 301 redirect from yourblog.com to www.yourblog.com Maintain legacy URLs even after switching blog platforms 16. Internal Linking Architecture Pages / Tags / Categories Tag clouds & tag pages (e.g.UltimateTagWarrior plugin) Related Posts (e.g. Contextual Related Postsplugin) Top 10 posts Next & Previous posts Add Technorati tags to your posts (must claimyour blog first) Get onto bloggers blogrolls 17. Internal Linking ArchitectureTags: Consistent Lower case Plural Names, events, organizations, subjects andlocations Dont use tags similar to your categories 18. Optimize your Blog Sticky posts Always appear at the top of the page A way to add keyword-rich intro copy to a category page or tag page e.g. Adhesive plugin Author profile pages & author links (for group blogs)Pings Lets the feed search engines know youve updated pingomatic.com, pingoat.com, pings.ws, feedshot.com 19. Internal Links Anchor text Internally link back to old, relevant posts within the body of a blog post. Dont use here or previously etc. as the anchor text! Link Internally utilizing keywords you want the destination page to rank for Dont use permlink as a text link, use the actual title 20. Writing Your Blog Post Keyword research (Know the search terms your audience uses) Select 1 primary keyword and 2-4 secondary keywords Place your primary keyword early in your headline Use keywords early in your copy and throughout the post Use keyword alternatives and variant formats (change word order, uselong/short forms, use plural/singular, use semantic relevant keywords Your posts should be 250 words at least Always include an image Image name should include a keyword Use bolded sub-headlines Use lists and indented quotes Use internal links Multi-Media Content: Images (Flickr), Videos (YouTube.com) Use MORE tag to avoid content duplication 21. Feeds Feedburner (monetize, social, different format, stats) Partial Text Feeds vs. Full Text Feeds Number of items in feed (10 or more) Propagate deep links that drive traffic and search engine juice Allow separate feeds for each category 22. Plugins Google Sitemap Generator Related posts Customize the feed handle 301s manage META data Social bookmarking & create tag clouds. ReTweet This Internal Links SEO Title Tag www.netconcepts.com/seo-title-tag-plugin/ 23. Plugins All in One SEO Pack Paginated Comments WP-PageNavi 2.31 WWW redirect Please understand or consule someoneabout plugins that may conflict with eachother and what exactly these plugins willdo and wont do! 24. Tools RSS feed footer http://yoast.com/wordpress/rss- footer/ Pingomatic http://pingomatic.com 55 RSS directories http://www.dotsauce.com Twitterfeed.com: post RSS to twitter automatically 25. Keep the MOJO Going Develop a mindset that the blog is not a project, it is part ofthe long-term marketing effort Plan for continuity personnel move and responsibilitieschange Develop a long-term editorial battle plan to maintain quality Develop editorial calendar Join the conversation by writing posts that reference otherblogs Become a link hub, an authority site, by making your bloga real resource Use your analytics to guide your editorial choices Revisit your keyword list regularly Quality is better than quantity (but quantity has aquality of its own) 26. Keep the MOJO Going Engage with your users Reply to comments Display most popular, most recent,most commented, etc Publish a regular schedule ofunique content: industry insights,interviews, conference coverage,surveys, blog reviews and blogtools, photos & video. 27. Final Thoughts SEO is a Process not a One Time Event 28. Final Thoughts Practice and Patience are Key! 29. Final Thoughts Keep up with Engine Changes! Whatworked last week may not be SearchEngine friendly today! 30. Final Thoughts Link Development is as Important asTechnical SEO or On-Page Optimization Tell your friends Link out to relevant and authoratitivecontent/ sites only Get syndicated Network OFFLINE 31. Q&A John Shehata john@john-shehata.com Twitter @john_shehata http://www.john-shehata.com Sri Nagubandi sri@srinagubandi.com Twitter: @srinagubandi http://www.srinagubandi.com Link to us! Please;-)