Seo preso

One WordPress Developer’s overview of SEO Plugins for WordPress

SEO Plugins n’ Stuff

Alex Vasquez, DigiSavvy, [email protected]

Thursday, September 13, 12

Alex Vasquez — @alexjvasquez — digisavvy.com

The AgendaAs I mentioned, I’ll be talking about WordPress SEO Plugins and how they can benefit your website.

✦ Why is SEO Important

✦ What is SEO and Why WordPress

✦ WordPress SEO, by Yoast

✦ Infinite SEO, by WPMUDEV

✦ SEO Smart Links, by Prelovac Media

✦ Scribe SEO, by Copyblogger Media



What is SEO?A Marketer’s Definition:✦ A blend of creative writing and keyword

strategy; it’s an art... and sometimes even a science... Sometimes...

A Techie’s Definition:✦ The practice of promoting and improving

a website’s rank and visits from search engines.



Why is SEO Important?

✦ The vast majority of website traffic is driven by Search Engines i.e. Google, Bing

✦ If your content is not easily found by search engines, you will not get indexed

✦ If Search Engines don’t know about you, be assured no one else will either...

✦ A #1 position in Google’s search results receives 18.2% of clickthrough traffic

✦ The 2nd position receives 10.1%, the 3rd 7.2%, the 4th 4.8%; all others under 2%

According toIt’s important because...



Why WordPress? “WordPress automatically solves a ton of SEO issues. So much so, that 80-90% of the mechanics of SEO is already taken care of with WordPress, straight out of the box, before you even use any special SEO plugins.”

— Matt Cutts, The Man at Google



WordPress SEO, by YoastWhat Does This Plugin Do Anyway?

✦ It’s Free. There are no Premium Versions

✦ Allows for setting Title and Meta Data Templates for easy set-forget implementation

✦ Allows inclusion of Social Graph data from Twitter and Facebook

✦ Allows Creation of XML Sitemap and Pings Search Engines when new contentis published

✦ Manipulation of Some Permalink Values

✦ Adds ability to use Breadcrumbs on your site

✦ On Page Analysis of Content!!!!

Honorable Mentions✦ HeadSpace 2✦ All-in-One-SEO✦ Greg’s High Performance SEO



Infinite SEO, by WPMUDEVWhat Does This Plugin Do Anyway?

✦ Premium. aka as un-free or non-free or U gon have tuh pays fo’ it!

✦ Lock down what users can modify SEO Meta Data

✦ Allows for setting Title and Meta Data Templates for easy set-forget implementation

✦ Provides a method to integrate with SEOmoz to pull report data.

✦ Creates Automatic Links to content based on keyword specification✦ These links are best used to create an internal link structure for all your content.

It’s how search engines are able to discover other important content on your site. Very powerful feature



SEO Kitteh Says...

Double the SEO PluginsDoes not Mean Double the

SEO. Just sayin’Thursday, September 13, 12


Scribe SEO, by CopybloggerWhat Does This Plugin Do Anyway?

✦ Helps you optimize your site’s content

✦ Suggests where you should use important keywords within your document

✦ Displays opportunities for content to link to within your own site and external sites

✦ Provides tips on how to better improve your content.

✦ Useful, if you don’t know how to write for the web. This tool can be a good trainer for you or your staff.



Other Useful SEO PluginsWhat the plugins do and why you might need them✦ SEO Friendly Images — Automagically Sets

Image Alt and Title Tags for New and Existing Imageshttp://bit.ly/TPHo0

✦ SEO Smart Links — Basic automatic linking for Posts and Pages (Custom Post Types requires premium version)http://bit.ly/hy9ugH

✦ SEO Data Transporter — Helps you take your SEO settings from one plugin/theme to another plugin/themehttp://bit.ly/9pNFbY

✦ Redirection —Helps manage your site’s 301 redirects easily, without having to touch your .htaccess fileshttp://bit.ly/sQsa

✦ BWP Google XML Sitemaps — Creates xml based sitemaps for search engines. High performance, works with WordPress Multisitehttp://bit.ly/n5bRXU


http://bit.ly/TPHo0

http://bit.ly/TPHo0

http://bit.ly/hy9ugH

http://bit.ly/hy9ugH

http://bit.ly/9pNFbY

http://bit.ly/9pNFbY

http://wordpress.org/extend/plugins/redirection/

http://wordpress.org/extend/plugins/redirection/

http://bit.ly/n5bRXU

http://bit.ly/n5bRXU


Thank You!Any Questions?


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