Ken Preso May 27 2009 Speakers Preso

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Transcript of Ken Preso May 27 2009 Speakers Preso

  • Personal Branding So, What are You Famous for?

    May 29, 2009Kettering Executive Network

  • Topics for todayBeing FamousInsights:Having the courage to form an opinion Why it is important (now more than ever)Reality Check: ChangeGetting startedWhat brand characteristics did leaders identify the most in the study Personal branding exerciseWhat to do once you have taken the first stepCreating your first Point of ViewHow lucky are you?

  • Being Famous

  • Defining Famous

  • Insights: Leaders know what they are famous forLeaders Embrace their personal brand and rely on that connection to make decisions that are routinely better for their future.Inherently tie their personal brand to personal performance expectationsMake decisions, they have the found courage to form an opinion, because they are confident in their foundations.

  • Insights: Why Bother? If you dont know your value how can you expect anyone else to know?We can only rely on ourselves to protect our jobs, we must take charge of our own careers and destinies, we must remain aware of what matters to us and the marketplace to remain agile and valuable We cant be aware of everything, you must make choices on where to focus your time, energy and efforts Our old ways of making decisions may not work any more

  • Reality Check: Change, but what type?Factoids:The average lifespan of a Fortune 500 company is less than 12 years, in 1980 it was 39 years.Less than 7% of our workforce is employed by Fortune 500 companies.7 out of 10 Americans want to be self-employedThe US Dept of Labor projects a68% increase in white collar contract labor thru 2015 the contract workforce will experience 54% cumulative growth through 2014...more than double the growth of the overall workforce.

  • Getting Started:Solving the Personal Brand Question

  • Personal Brand Exercise A now a volunteer from the audience..Play along.

  • Commonly used wordsAuthenticCommitmentCreativeExcellenceFocusFriendshipIntegrityKnowledgePassionateRelationshipsTeamworkTenaciousTrustworthy

  • Commonly used wordsAdaptableAdvisorCaring CollaborationConnectedDemandingDriven


  • Forming an opinionWhat is a Point of View (POV)Your Point of View contains your baseline for successThe Point of View is simply the perspective.It is the answer to the question. What do you see?

  • A few examples of perspective

  • A few examples of perspective

  • Have the courage to form an opinion - Create a POV about yourself

  • How Lucky Are You?Making better decisions does not require LUCK

    Decisions can be made more quickly if you have established parameters or boundaries.

    You can change and enhance your patterns for making decisions

  • Summary Understand your personal brandPrepare your point of viewBe ready to make a decisionBe prepared to make a better decision

  • Conclusion

    You never know when you are ready, you just know when it is your turn.Ty Murray, Bull Riding Champion

  • Thank you!Denise Holloway UnderwoodStratagen GA Inc (SGINC)dunderwood3131@gmail.comcell: 770 833

    Personal Brand ManagementNot talking about taking out a PR campaignIdentifying your brand characteristics and making them overly evident in everything you doIs it hard not really The hard part is embracing your brand, being true to who you are and actively using your brand to increase your chances fo success.Know what works for you, being honest with yourselfInterview question do you have a problem with overtime? response what type of overtime is required for this position?Almost like asking : Honey, do you have a problem with me cheating on you?So how do you embrace your brand to improve your performance.For more information contact Denise at For a particular topic / issue:Understand the specific programs you want the client to initiate; outcomes or actions to be takenBased on the outcomes / actions, describe the current state of affairs issue / problemIdentify appropriate proof points to support the outcomes / conclusions