Seo presentation By Amit Srivastav

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Link Building Web Design / Development Social Media Optimization Search Engine Optimization

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Transcript of Seo presentation By Amit Srivastav

Page 1: Seo presentation By Amit Srivastav

■ Link Building

■ Web Design / Development

■ Social Media Optimization

■ Search Engine Optimization

Page 2: Seo presentation By Amit Srivastav

Our ServicesServicesServices

ü Search Engine Optimization

ü Internet Marketing

ü Increase Traffic/Leads/Sales

ü Link Building/Popularity

ü Website Designing

ü E-commerce Programming

ü Content Development

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Search Engine OptimizationSearch Engine OptimizationSearch Engine Optimization

ü What is SEO?

ü How does it work?

ü What all SEO methodologies?

ü What are the benefits?

ü Why does my company/organization/website need SEO?

ü Why can't the search engines figure out my site without SEO help?

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What is SEO ?What is SEOWhat is SEO

ü It is the process of increasing the amount of visitors to a Web site by ranking high in the SERP.

ü It is the process of Making website search engine and user friendly.

ü SEO is the active practice of optimizing a web site by improving internal and external aspects.

ü SEO is a series of techniques used to improve the ranking of website listing in search engines like Google, Yahoo and MSN.

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How Does it work ?How Does it work ?How Does it work ?

ü Recent surveys show that more than 85% of Internet users use search engines to find services, products and information.

ü SEO makes your website visible to the visitors in SERP.

ü SEO boost traffic on the website.

ü SEO creates brand identity.

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Before SEOBefore SEOBefore SEO

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After SEOAfter SEOAfter SEOAfter SEOAfter SEO

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SEO can be divided into two parts

ü On-Page Optimization

ü Off-Page Optimization

On-Page Optimization

ü Keyword Research and Selection

ü Titles tags Generation

ü Meta tags Optimization

ü ALT tags Optimization

ü Hyperlink Optimization

ü Sitemap Generation

ü XML Sitemap creation and submission in Google

ü Proper linking structure

ü W3C validation of homepage

ü Right keyword density

ü Making dynamic pages search engine friendly 

SEO MethodologiesSEO MethodologiesSEO Methodologies

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Off-Page Optimization

ü Link popularity Analysis

ü Link Generation by One way and reciprocal linking

ü Free Directory Submission

ü Article Submission

ü Press Release Submission

ü Social Bookmarking

ü Analysis and Reporting

ü Maintenance

SEO MethodologiesSEO MethodologiesSEO Methodologies

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ü Helps to gain an online presence of business

ü Increases business benefits, sales and return on investment (ROI)

ü Helps in Brand Promotion and Brand Identity creation

ü Recent surveys shows the use of Search Engines by the users before purchasing product & services

ü SEO enabled website have highest chances of tracking by users for your services & products

ü Getting listed by popular Search Engines improves brand credibility

ü Improves Website Quality

What are the Benefits ?What are the Benefits ?What are the Benefits ?

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ü The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google

ü If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities to get your targeted audience

ü Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Why Does my Company/Organization need SEO?

Why Does my Company/OrganizationWhy Does my Company/Organization need SEO? need SEO?

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ü Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users

ü However, there is and will always be a limit to how search engines can

operate

ü Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

Why Can’t the Search Engine figureout my Site without SEO help?

Why Can’t the Search Engine figureWhy Can’t the Search Engine figureout my Site without SEO help?out my Site without SEO help?

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Yahoo , 29.7

Google, 37.3

MSN, 15.8

AOL, 9.6

ASKJEEV, 6

OTHER, 1.6

Traffic Share of Search EngineTraffic Share of Search EngineTraffic Share of Search Engine

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ü Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value.

ü Experience has shown that search engine traffic can make (or break) an organization's success.

ü Targeted visitors to a website can provide publicity, revenue, and exposure like no other.

ü Investing in SEO, whether through time or finances, can have an exceptional return of investment.

Maximize ROIMaximize ROIMaximize ROI

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- Useful Blogs

- Articles and whitepapers

- Viral Videos

- Social Media Sites

- Free Tools

4/9/23

Social Search OptimizationSocial Search OptimizationSocial Search Optimization

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Clearpath works in Partnership

From the Beginning, we have been learning that in this fast paced world, Internet has become a Friend more than a utility which helps you 365 days with 24 hours service with maximum uptime possible. Google, Yahoo, MSN(Bing) are quite popular examples.

Stats shows that these Search Engines share the maximum Web-traffic across the globe. So, Getting Listed on the top page of these search engines is like an achievement for a company to enhance their Brand popularity, Increase in Sales & Business and thus earning Recognition amongst surfers.

We Welcome E-Companies/Web-domains/Marketing Agencies/Individuals to work along with us and become pioneers in this field of Online Marketing & Optimization.

We work in Partnership