Seo in-2013
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Transcript of Seo in-2013
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About George
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Myspace Generation
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x5 = $150
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More sites, more money!
x5 = $150
x10 = $PROFIT
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Google isn’t reinventing the wheel Shortcuts are risky Produce useful information Build links to acquire traffic Clean your own backyard Don’t put all your eggs in the
one basket
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What’s significant in 2013?
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Panda in Everflux1. No need to fear the next refresh or
wait in hope2. Easier to monitor changes than
suffer big ones3. Easier to determine if you’re
moving in the right direction
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“Venice-Like” Update
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Melbourne Brisbane
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Penguin 2.0• Smarter – deeper links• 3.1% vs 2.3%• There will be more penguins
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Keeping ontop of change
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hreflang="x"
<link rel="alternate" href="http://example.com/" hreflang="x-default" />
<link rel="alternate" href="http://example.com/en-us" hreflang="en-us" />
<link rel="alternate" href="http://example.com/en-gb" hreflang="en-gb" />
<link rel="alternate" href="http://example.com/en-au" hreflang="en-au" />
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What now?
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Your SEO backyard
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Link building
You
Competitor
Competitor
Content is King!
Do what’s best for the user!
Right guys...?
I have a blog network
I spam .edu forums
I buy expired domains
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wrong
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wrong
Commercialisation is bad…
“SEO”
Social Bookmarking
Comment Spam
Article Directories
Guest Blogging
DirectoriesSocial Metrics
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Inbound Marketingright
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right
Analyse Create Promote
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right
Analyse Create Promote
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right
Analyse Create Promote
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Authorship
“information tied to verified online profiles will be ranked higher than content without such verification”
Eric Schmidt, Executive Chairman, Google
right
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Good publisher
right Talk about what you know
Bad publisher
Publishes useful information
Publishes crap
Spams social
Gets social shares naturally
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Diversify AND Consolidate
right
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•Your network of industry contacts•Worry about how to remarket•Think outside of search to capture users
right
Diversify
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•Trim unnecessary pages•Write for the user, not search•Assess & clean your links
right
Consolidate
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Look at your website speed
“we're including a new signal in our search ranking algorithms: site speed”
right
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Concentrate on website speed Google PageSpeed Insights Webmaster Tools -> Site Performance WebPageTest.org
right
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Pay Attention to Mobile
Phones & Tablets > PC’s Only 10% have a mobile site
or application 1 in 5 run mobile targeted
campaigns
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http://au.businessinsider.com/smartphone-sales-wil-reach-16-billion-2013-2
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Measure everything
1. Multiplatform tracking2. Simplified features3. New data
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Nice Backyard
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Questions?
@dejanseo