What is SEO best practice in 2013?
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Transcript of What is SEO best practice in 2013?
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2012 Best European Search Agency1
What is SEO Best Practice in 2013?
If you have a client logo insert into this position on
master slide for all
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2012 Best European Search Agency2
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2012 Best European Search Agency3
Please avoid this debate…
…we will be here for weeks!
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2012 Best European Search Agency4
Let’s focus on what clients want!
Results• Related to real ROI• In line with forecasts
Accountability• What is the client
getting for their money?
• Often time consuming
Education• SEO is a new channel• Lots of client
stakeholders have to get involved
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2012 Best European Search Agency5
Why is forecasting important?How can I do it?
1st 2nd 3rd
4th 5th 6th 7th 8th 9th 10th
“android tablet”: 60,500 searches / month (USA)
Good forecast
Good chance
of result
Good relations
Repeat business
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2012 Best European Search Agency6
Never Report using Excel again!
Analyse & Interpret Data
Collect & Sort Data
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2012 Best European Search Agency7
Real ROI isn’t proven by visits alone
+Defined goals•Attribution across media channels, revenue driven by each channel, “big data”
+Webmaster tools•How Google views your site, explain major changes in traffic numbers from SEO
Normal Google Analytics•We can describe how visibility in natural search is affecting traffic to the website
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2012 Best European Search Agency8
Task management will help us teach clients SEO
Collate possible changes & prioritise
Decide what to push to client
Stores all tasks & communicates to
client
Implements following
instructions
Closes tasks or issues reminders
Client DevPFX SEO
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2012 Best European Search Agency9
Structured Data
Centrally available
Can be filteres by client, market or business type
Status reports made simple using GDocs
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2012 Best European Search Agency10
Other agencies are starting to dominate SEO education… how are we going to approach this?
Indexation
Links Distribution
Content
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2012 Best European Search Agency11
Put yourself in the client’s place
Build up client
contactsPrioritise!
Understand client dev.
cycle