In-House Tools and ProcessesPresented by:

Brian McDowellDirector of Search Intelligence

Conductor, Inc

THE CONDUCTOR TEAM

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WHO WE ARE•Founded in 2006•Offices in New York and San Francisco

SEO LEADERSHIP•150+ pieces of SEO thought leadership in 2012•C3, the largest user conference in enterprise SEO•Dedicated to raising the profile of search marketers

CONDUCTOR SEARCHLIGHT•Supporting SEO success for over 5,000 leading brands•$4.5B in SEO revenue under management•6TB of SEO data collected weekly

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10 Steps to SEO Domination

1. SEO 90 DAY PLAN2. TECHNICAL AUDIT3. CONTENT AUDIT4. ATTRIBUTION MODELING5. REPORTING6. INTERNAL EDUCATION7. RELATIONSHIPS8. CONTINUED EDUCATION9. DIGITAL MEDIA EXPANSION10. NEXT STEPS

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1. SEO 90 Day Plan

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2. Technical Audit

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3. Content Audit

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4. Attribution Modeling

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5. Reporting

Create multiple reports and distribute based on specific roles:Executive & Leadership, Marketing Managers, SEO Team, Content Creator, Link Builder, Technical Team, Social

Product & Brand Management, E-Commerce, Agency Users, Agency Clients

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6. Internal Education

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7. Relationships

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8. Continued Education

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9. Digital Media Expansion

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10. Retire Early

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THANK YOU

We are hiring!http://www.conductor.com/about/careers

BRIAN MCDOWELLDirector of Search Intelligence

Conductor, Inc