The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

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SEO and Usability SEO and Usability Conversion Tactics for Conversion Tactics for Your Homepage Your Homepage Presented by: Kim Krause Berg Usability & User Interface Analyst, Founder & Administrator, Cre8asiteforums Internet Marketing Ninjas Internet Marketing Ninjas

description

The easiest way to increase web site conversions is by paying attention to content details that answer these questions - Who, Where, What, Why, When and How. This works for search engines and people. It's free to do. No need to mess with source code. Motivate. Inspire. Gain Trust. Show off your gems. Optimize for people and search engines will notice.

Transcript of The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

Page 1: The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

SEO and Usability SEO and Usability Conversion Tactics for Conversion Tactics for

Your Homepage Your Homepage Presented by:

Kim Krause BergUsability & User Interface

Analyst, Founder & Administrator, Cre8asiteforums

Internet Marketing NinjasInternet Marketing Ninjas

Page 2: The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

SEO and Usability SEO and Usability Conversion Tactics for Conversion Tactics for

Your Homepage Your Homepage Covering:

1.Requirements Gathering2.Holistic SEO and UX Conversions (The skinny on this magical combo.)

Page 3: The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

SEO and Usability Conversion Tactics for Your Homepage

Page 4: The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

SEO and Usability Conversion Tactics for Your Homepage

Page 5: The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

SEO and Usability Conversion Tactics for Your Homepage

Page 6: The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

SEO and Usability Conversion Tactics for Your Homepage

Your secret weapon is being smarter Your secret weapon is being smarter than everybody else.than everybody else.

Create smart Functional Requirements that includes SEO and UX,and then…

WWWWWH!

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Page 8: The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

SEO and Usability Conversion Tactics for Your Homepage

Page 9: The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

SEO and Usability Conversion Tactics for Your Homepage

Page 10: The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

SEO and Usability Conversion Tactics for Your Homepage

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Searchers are HumanSearch Engines Love Humans

Address the Humans for Address the Humans for AMAZING ConversionsAMAZING Conversions

SEO and Usability Conversion Tactics for Your Homepage

Page 12: The Magical Secret to Natural Site Conversions for Usability and SEO (PubCon 2012)

SEO and Usability Conversion Tactics for Your Homepage

(Happiness is keyword, human needs focused

content, where and when they (search and people) need them.)

Presented by:Kim Krause Berg (“cre8pc”)

Usability & User Interface Analyst, Founder & Administrator, Cre8asiteforums

Internet Marketing Ninjas

Email: [email protected]: https://twitter.com/kim_cre8pcFacebook: https://www.facebook.com/cre8pc

Cre8asiteforums