SEO For Photographers

download SEO For Photographers

of 41

  • date post

    01-Sep-2014
  • Category

    Education

  • view

    6.800
  • download

    1

Embed Size (px)

description

 

Transcript of SEO For Photographers

  • SEPTEMBER 2011 for photographers SEO
  • Hello, Photographers. Im Chris. Youth High School Photography St. Louis, MO Ladue Horton Watkins OneLouderPhoto.com PhotoShelter.com 5 32 College 2 Washington University (in St. Louis!)
  • What Well Cover Today...
    • Whats the Goal of Search Engine Optimization?
    • What is SEO?
    • Why should you care?
    • What SEO looks like in 2011
    • The Factors that effect SEO
    • Just Do It - Step-by-step practical SEO
  • There once was a man...
    • Googled cowboy boots
    • Clicked justinboots.com
    • Found a nice pair
    • Ordered online
    • Tried them on
    • Much happiness
  • MAD LIB: Deconstruction A __________ needed some ______________, but didnt know much about them. So he Googled for ______________, and clicked on one of the top search results. The website, _______________, was information-rich, and he was able to learn more about ________________ without having to pick up the phone or send an e-mail. guy cowboy boots justinboots.com cowboy boots cowboy boots
  • MAD LIB: Making it click A _______________ needed a _____________ , but didnt know much about it. So he Googled for ________________, and clicked on one of the top search results. The website, __________________, was information-rich, and he was able to learn more about _____________________ without having to pick up the phone or send an e-mail. magazine editor concert image Elton John Photos onelouderphoto.com concert photography
  • The ones that got away
    • Caiman Crocodile Belly
    • $1,295.00
    • Page 12 of Google
  • (1) The Goal of SEO Searching for your own name and finding your own website is not SEO. The goal is unsolicited web traffic.
  • (2) So what is SEO?
    • missouri photojournalist
    • central west end portrait photographer
    • best st.louis wedding photographer
    • stl botanical garden stock photos
    • frontenac family photographer
    Good SEO anticipates what your customers are searching for How do you rank for the terms you need as a photographer?
  • I dont care about all that SEO stuff. I just want my website to look good.
    • 48.4 million daily newspaper Audit Bureau of Circulation
    • 285 million watch TV monthly Nielsen A2/M2 Three Screen Report
    • 28 billion searches monthly official stated figures Google
    (3) Why should I care about SEO?
  • We Asked Photo Buyers http://www.photoshelter.com/mkt/research/
  • Internet Search Engines? Part of their image buying routine. 61%
  • (4) What SEO Looks like in 2011
    • Universal Search and the SERP
    • Local Search
    • Google Images
    • Social Media
    • Long Tail Search
    This aint your uncles AOL.com
  • Universal search & SERP
  • Local search is huge google.com/places
  • Google Places Page
  • Google images
  • A tree falling in the forest
  • OMG. Good news for photographers?
  • The Long Tail matters
  • SEO doesnt exist without good content
    • On-page factors only account for 14% of SEO, but without content, theres nothing to index
    • Unique page titles with relevant text!
    • Descriptive pages with unique content
    • Longer pages seem to rank better
    So what is good content?
  • (5) Factors affecting SEO SEOMoz, 2011 Search Engine Ranking Factors
  • On-page: Title and meta description
  • On-page: Title and meta description
  • On-page: Title and meta description
  • On-page: Title and meta description
  • On-page: Relevant text
  • What we see
  • What Skynet Google sees
  • You must build links
    • Link to yourself:
      • Build a blog
      • Join trade and community sites
    • Get others to link to you:
      • Guest write articles on other sites
      • Shoot something interesting
      • Use social media
      • Get influential sites to link to you
    Every link is an endorsement or vote.
  • Anchor text matters
    • POORLY OPTIMIZED Grover took some shots of the Empire State Building.
    • STILL POORLY OPTIMIZED Grover took some photos of the Empire State Building.
    • OPTIMIZED Grover took the best photos of the Empire State Building .
  • Socialize
  • (6) Just do it!
    • Create a keyword hitlist of 20-50 words that you want to rank for
    • Compare this to the Adwords Keyword Tool to refine the list
    • Run searches against the terms in your list to assess the competition
    • Run a backlink analysis so that you can understand which terms are attainable
    Step-by-step to practical SEO
  • Sanity check your keywords google adwords keyword tool
  • Assess your online competition
  • Backlink analysis majesticseo.com
  • Monitor your results
    • Google Analytics can tell you if SEO is working.
    • % of traffic from search engine.
    • # of keywords driving search traffic.
  • Dont be the needle in the haystack
    • Increase your online footprint
    • Publish more pages of content
    • Publish on more websites
    • Make it easier for people to find you on the places where they hang out
  • Im not making this up
    • If your website and marketing efforts dont include SEO, youre missing free traffic
    • Effective SEO results in real sales and revenue
    • SEO is a long-term commitment, so start today!
  • Get more info photoshelter.com/mkt/research
  • Connect with PhotoShelter
    • blog.photoshelter.com
    • facebook.com/photoshelter
    • @photoshelter
    • vimeo.com/photoshelter