SEO For Photographers
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- SEPTEMBER 2011 for photographers SEO
- Hello, Photographers. Im Chris. Youth High School Photography St. Louis, MO Ladue Horton Watkins OneLouderPhoto.com PhotoShelter.com 5 32 College 2 Washington University (in St. Louis!)
- What Well Cover Today...
- Whats the Goal of Search Engine Optimization?
- What is SEO?
- Why should you care?
- What SEO looks like in 2011
- The Factors that effect SEO
- Just Do It - Step-by-step practical SEO
- There once was a man...
- Googled cowboy boots
- Clicked justinboots.com
- Found a nice pair
- Ordered online
- Tried them on
- Much happiness
- MAD LIB: Deconstruction A __________ needed some ______________, but didnt know much about them. So he Googled for ______________, and clicked on one of the top search results. The website, _______________, was information-rich, and he was able to learn more about ________________ without having to pick up the phone or send an e-mail. guy cowboy boots justinboots.com cowboy boots cowboy boots
- MAD LIB: Making it click A _______________ needed a _____________ , but didnt know much about it. So he Googled for ________________, and clicked on one of the top search results. The website, __________________, was information-rich, and he was able to learn more about _____________________ without having to pick up the phone or send an e-mail. magazine editor concert image Elton John Photos onelouderphoto.com concert photography
- The ones that got away
- Caiman Crocodile Belly
- $1,295.00
- Page 12 of Google
- (1) The Goal of SEO Searching for your own name and finding your own website is not SEO. The goal is unsolicited web traffic.
- (2) So what is SEO?
- missouri photojournalist
- central west end portrait photographer
- best st.louis wedding photographer
- stl botanical garden stock photos
- frontenac family photographer
- I dont care about all that SEO stuff. I just want my website to look good.
- 48.4 million daily newspaper Audit Bureau of Circulation
- 285 million watch TV monthly Nielsen A2/M2 Three Screen Report
- 28 billion searches monthly official stated figures Google
- We Asked Photo Buyers http://www.photoshelter.com/mkt/research/
- Internet Search Engines? Part of their image buying routine. 61%
- (4) What SEO Looks like in 2011
- Universal Search and the SERP
- Local Search
- Google Images
- Social Media
- Long Tail Search
- Universal search & SERP
- Local search is huge google.com/places
- Google Places Page
- Google images
- A tree falling in the forest
- OMG. Good news for photographers?
- The Long Tail matters
- SEO doesnt exist without good content
- On-page factors only account for 14% of SEO, but without content, theres nothing to index
- Unique page titles with relevant text!
- Descriptive pages with unique content
- Longer pages seem to rank better
- (5) Factors affecting SEO SEOMoz, 2011 Search Engine Ranking Factors
- On-page: Title and meta description
- On-page: Title and meta description
- On-page: Title and meta description
- On-page: Title and meta description
- On-page: Relevant text
- What we see
- What Skynet Google sees
- You must build links
- Link to yourself:
- Build a blog
- Join trade and community sites
- Get others to link to you:
- Guest write articles on other sites
- Shoot something interesting
- Use social media
- Get influential sites to link to you
- Anchor text matters
- POORLY OPTIMIZED Grover took some shots of the Empire State Building.
- STILL POORLY OPTIMIZED Grover took some photos of the Empire State Building.
- OPTIMIZED Grover took the best photos of the Empire State Building .
- Socialize
- (6) Just do it!
- Create a keyword hitlist of 20-50 words that you want to rank for
- Compare this to the Adwords Keyword Tool to refine the list
- Run searches against the terms in your list to assess the competition
- Run a backlink analysis so that you can understand which terms are attainable
- Sanity check your keywords google adwords keyword tool
- Assess your online competition
- Backlink analysis majesticseo.com
- Monitor your results
- Google Analytics can tell you if SEO is working.
- % of traffic from search engine.
- # of keywords driving search traffic.
- Dont be the needle in the haystack
- Increase your online footprint
- Publish more pages of content
- Publish on more websites
- Make it easier for people to find you on the places where they hang out
- Im not making this up
- If your website and marketing efforts dont include SEO, youre missing free traffic
- Effective SEO results in real sales and revenue
- SEO is a long-term commitment, so start today!
- Get more info photoshelter.com/mkt/research
- Connect with PhotoShelter
- blog.photoshelter.com
- facebook.com/photoshelter
- @photoshelter
- vimeo.com/photoshelter