1.SEMIOTICSprof. Annaluisa Franco student: Giulia Bartolucci

2. meaning analysis ICONS: a girls face, hair bandan and typefaces. INDEX: there is no index. SYMBOL: the logo of Billabong. NAME: Billabong TAXONOMY OF DESIGN ELEMENTS Strata31,2 Veins2 1 Legh variationMEASURAMENT OFMEANINGEVALUATION: It is not so4 good because the message isnot clear.5 POTENCY: It is not strong.ACTIVITY: It is passive. 3. change the meaning 4. meaning analysis ICONS: a girl, umbrella and typefaces INDEX: Design a bikini contest. Enter to win....Billabong wardrobe. And the four text. SYMBOL: bikini, the logo, the i, the hand with pencil. NAME: Billabong TAXONOMY OF DESIGN ELEMENTS Widht variation2 4 3 MEASURAMENT 5 OF MEANING1 EVALUATION: 3 It is good. POTENCY: It is strong. 6 ACTIVITY: It is active Strata 1,2 Venis 5. 02 change the meaning 6. meaning analysis ICONS: Typefaces. INDEX: girls surf trip, & sup stand up paddle. SYMBOL: the logo, the girl, the see and the surfboard NAME: Billabong. TAXONOMY OF DESIGN ELEMENTS Widht variation3Strata 1,2 Veins12 2 MEASURAMENT OF MEANING EVALUATION: It is good, but at the same time I believe that some information are missed (where, when). POTENCY: It is not strong in half. ACTIVITY: It is active. 7. change the meaning 8. meaning analysis ICONS: a swimming trunks, one photo and typefaces. INDEX: Greg Noll, Collection SYMBOL: a man surfing and a ellipse. NAME: Billabong. TAXONOMY OF DESIGN ELEMENTS Widht variation 3 5Strata 4 11,2 Veins 2 MEASURAMENT OF MEANING EVALUATION: It is good. POTENCY: It is strong. ACTIVITY: It is active. 9. change the meaning 10. meaning analysis ICONS:girls face, t-shirt, hand, part of a windows, sky and typefaces. INDEX: Present Matt Georges, photo print t-shirt contest, there is no place like home. Partecipate now! and get a once in a life time chance to see your picture on a billabong t-shirt. SYMBOL: a cross and a white rectangle NAME: Billabong. TAXONOMY OF DESIGN ELEMENTS1 Widht variation 2 5Strata1,2 Veins73 476 MEASURAMENT OF MEANING EVALUATION: It is good. POTENCY: It is strong. ACTIVITY: It is active. 11. change the meaning 12. meaning analysis ICONS: Typefaces. INDEX: Maui, asp womens world tour Dec 8-20 2009 Honolua Bay, Hawaii. Presented by Hawaiian Airlines $90.000 prize purse. SYMBOL: drawings NAME: Billabong Pro. TAXONOMY OF DESIGN ELEMENTS Continuity variationStrata 21,2 Veins1 MEASURAMENT OF MEANING EVALUATION: It is good. POTENCY: It is not strong. ACTIVITY: It is passive. 13. meaning analysis ICONS: a g irl, a surfboard, the ocean, the sky and typefaces INDEX: there is no index. SYMBOL: the logo of Billabong, and the logo Al Merrick NAME: Billabong TAXONOMY OF DESIGN ELEMENTS MEASURAMENT OF MEANING EVALUATION: 3 It is good. POTENCY: It is strong. 52ACTIVITY: It is active. Widht variationStrata1,2 Veins 14. meaning analysis ICONS:a palm, landscape, two times same person, the see, a surfboard, typefaces. INDEX: Donavon Frankenreiter SYMBOL: the logo (two times), peace symbol: t-shirt and with the hand. NAME: there is no name. TAXONOMY OF DESIGN ELEMENTS 1Widht variationStrata 21,2 Veins 53 5054 MEASURAMENT OF MEANING EVALUATION: It is good. POTENCY: It is strong.08 ACTIVITY: It is active. 15. meaning analysis ICONS: a boy, a surfboard, sky, wave and typefaces. INDEX: I surf because.. the wave is my life.. the board is my body and im my god. SYMBOL: the logo. NAME: there is no name. TAXONOMY OF DESIGN ELEMENTS 5 Widht variation 15 Strata2 1,2 Veins34 MEASURAMENT OF MEANING EVALUATION: It is good. POTENCY: It is strong. ACTIVITY: It is active. 16. meaning analysis ICONS:two boys with surfboards, a boys face with a word, water, birds, palms and typefaces. INDEX: there is no index. SYMBOL: the logo and negative of photos NAME: Billabong. TAXONOMY OF DESIGN ELEMENTSWidht variation1 6Strata251,2 Veins4 73 MEASURAMENT OF MEANING EVALUATION: It is good, but the message it is not so clear, POTENCY: It is not very strong. ACTIVITY: It is active. 17. Brand Placement Chart: GENERALThe chart represents where Billabong is collocated in the contestof many different type of brands. It is close to playful, but it is alsopractical. 18. Brand Placement Chart:5 COMPETITORSAs we can see from the chart, if we consider the Billabongwetsuits, it is definitely specialized in this product and it has ahigher quality of technical products compare to Rip Curl andQuicksilver. A part form wetsuits, Quicksilver and Billabong areapproximately in the same position, close to playful, and I consi-der Quicksilver barely more playful. ONeill and Volcom are alsomore utopic than Billabong so they are up, even they still playful.