Download - Semiotics: Billabong

SEMIOTICSprof. Annaluisa Franco student: Giulia Bartolucci

ICONS: a girl’s face, hair bandan and typefaces.

INDEX: there is no index.

SYMBOL: the logo of Billabong.

NAME: Billabong

TAXONOMY OF DESIGN ELEMENTS

MEASURAMENT OF MEANINGEVALUATION: It is not so good because the message is not clear.

POTENCY: It is not strong.

ACTIVITY: It is passive.

1

4

2

5

3 1 ,2 Veins

Strata

01m

eani

ng a

naly

sis

Legh variation

01ch

ange

the

mea

ning

02m

eani

ng a

naly

sis

1 ,2 Venis

Strata

ICONS: a girl, umbrella and typefacesINDEX: Design a bikini contest. “Enter to win....Billabong wardrobe.” And the four text.

SYMBOL: bikini, the logo, the “i”, the hand with pencil. NAME: Billabong


1

2

3

3

6

4

5 MEASURAMENT OF MEANINGEVALUATION: It is good.

POTENCY: It is strong.

ACTIVITY: It is active

Widht variation

02ch

ange

the

mea

ning

ICONS: Typefaces.

INDEX: girls surf trip, & sup stand up paddle.

SYMBOL: the logo, the girl, the see and the surfboard NAME: Billabong.


1 ,2 Veins

Strata

12

2

3

MEASURAMENT OF MEANINGEVALUATION: It is good, but at the same time I believe that some information are missed (where, when). POTENCY: It is not strong in half.ACTIVITY: It is active.

mea

ning

ana

lysi

s03

Widht variation

03ch

ange

the

mea

ning

04m

eani

ng a

naly

sis

1 ,2 Veins

Strata

ICONS: a swimming trunks, one photo and typefaces.INDEX: Greg Noll, Collection

SYMBOL: a man surfing and a ellipse.NAME: Billabong.


1

2

3

4 5

MEASURAMENT OF MEANINGEVALUATION: It is good.POTENCY: It is strong.ACTIVITY: It is active.

Widht variation

04ch

ange

the

mea

ning

mea

ning

ana

lysi

s05

1 ,2 Veins

Strata


ICONS: girl’s face, t-shirt, hand, part of a windows, sky and typefaces.INDEX: Present Matt Georges, photo print t-shirt contest, there is no place like home. Partecipate now! and get a once in a life time chance to see your picture on a billabong t-shirt.

SYMBOL: a cross and a white rectangleNAME: Billabong.TAXONOMY OF DESIGN ELEMENTS

1 2

4

7

7

6

5

3

Widht variation

05ch

ange

the

mea

ning

06m

eani

ng a

naly

sis

1 ,2 Veins

Strata

ICONS: Typefaces.

INDEX: Maui, asp women’s world tour Dec 8-20 2009 Honolua Bay, Hawaii. Presented by Hawaiian Airlines $90.000 prize purse.

SYMBOL: drawings

NAME: Billabong Pro.


MEASURAMENT OF MEANINGEVALUATION: It is good.POTENCY: It is not strong.ACTIVITY: It is passive.

12

Continuity variation

07m

eani

ng a

naly

sis

1 ,2 Veins

Strata

ICONS: a g irl, a surfboard, the ocean, the sky and typefaces


SYMBOL: the logo of Billabong, and the logo Al Merrick

NAME: Billabong


3

2 5

MEASURAMENT OF MEANINGEVALUATION:It is good.

POTENCY:It is strong.

ACTIVITY: It is active.

Widht variation

05m

eani

ng a

naly

sis

08

1 ,2 Veins

Strata

ICONS:a palm, landscape, two times same person, the see, a surfboard, typefaces.INDEX: Donavon Frankenreiter

SYMBOL: the logo (two times), peace symbol: t-shirt and with the hand. NAME: there is no name. TAXONOMY OF DESIGN ELEMENTS

3 5 5

4

1

2


Widht variation

mea

ning

ana

lysi

s09

1 ,2 Veins

Strata


ICONS: a boy, a surfboard, sky, wave and typefaces.INDEX: I surf because.. the wave is my life.. the board is my body and im my god.

SYMBOL: the logo. NAME: there is no name.


1

2

3 4

55 Widht variation

mea

ning

ana

lysi

s10

1 ,2 Veins

Strata

MEASURAMENT OF MEANINGEVALUATION: It is good, but the message it is not so clear,POTENCY: It is not very strong.ACTIVITY: It is active.

ICONS:two boys with surfboards, a boy’s face with a word, water, birds, palms and typefaces.


SYMBOL: the logo and negative of photos NAME: Billabong.


12

4

5

6

7

3

Widht variation

Brand Placement Chart: GENERAL

01

The chart represents where Billabong is collocated in the contest of many different type of brands. It is close to playful, but it is also practical.

Brand Placement Chart: 5 COMPETITORS

02

As we can see from the chart, if we consider the Billabong wetsuits, it is definitely specialized in this product and it has a higher quality of technical products compare to Rip Curl and Quicksilver. A part form wetsuits, Quicksilver and Billabong are approximately in the same position, close to playful, and I consi-der Quicksilver barely more playful. O’Neill and Volcom are also more utopic than Billabong so they are up, even they still playful.