Seller Services - Stan Figura REALTOR

Russell Real Estate Services Proposal

Prepared Especially for:Mr. & Mrs. Home Owner123 Main St.Anywhere, OH

For marketing the property located at:123 Main St.

Prepared by:Stan Figura AgentRussell Real Estate Services3848 Medina RdMedina, OH 44256

Office: 330-723-2777Office Fax: 330-721-7726E-mail: [email protected]: 330-391-1100Mobile: 330-391-1100

Date: March 15, 2012

March 15, 2012

Mr. & Mrs. Home Owner123 Main St.Anywhere, OH

Dear Mr. & Mrs. Home Owner:

Thank you very much for giving me the opportunity to present the enclosed proposal tomarket your home. I appreciate the time you spent with me reviewing the features of yourhome and outlining your financial goals and time considerations. You will receive the most professional service when you select Russell Real EstateServices and me to represent you. We have represented many families in this area andhelped them to achieve their real estate goals. I look forward to using my experience andresources to successfully reach your goals as well. This proposal includes a comprehensive market analysis that will assist us in determiningthe market value of your home. Thank you for your consideration of Russell Real EstateServices and me in your selection of a Realtor®.

Sincerely,

Stan Figura Agent, REALTOR®

The Russell Advantage

Reputation:

Our past history is steeped with customer care and satisfaction. In 1962 our founder, Newman “Russ”

Russell (our CEO, Ron Russell’s, father) established our company. Starting with one small office and

a handful of agents, we have grown to seven offices, a number of satellite offices and approximately

500 agents. Along the way we have never veered from a steady path of honor, honesty and the spirit

of the Golden Rule.

Customer Care:

At Russell Real Estate Services we are focused on our commitment to the customer. Every buyer and

seller who has a transaction with one of our Sales Associates has the opportunity to complete our Qual-

ity Service Evaluation. We met, or exceeded, their expectations.

Marketing Expertise:

We bring over 50 years of experience and success to our business, with a constant watch to integrating

print with online and mobile real estate marketing for your home. We maintain a prominent advertis-

ing presence in all major area publications as well as our expanded online presence.

Exceptional Technology:

As a Seller, you want your home to have exposure in the media that is most used by buyers. Accord-

ing to the National Association of Realtors® Profile of Home Buyers and Sellers, 89% of all homebuy-

ers used the internet as an information source.*

Complete Real Estate Services:

Mortgage - Title - Home Warranty - Moving- Home Inspection - Investment- Land - Commercial - Relo - Foreclosures - Insurance

* 2010 National Association of Realtors® Profile of Home Buyers and Sellers

Stan Figura Office: 330-723-2777Office Fax: 330-721-7726E-mail: [email protected]: 330-391-1100Mobile: 330-391-1100

The Internet According to studies conducted by the National Association of Realtors®, over 89% of all home buy-

ers begin their search online. Russell’s effective online presence gives full exposure to all its listed

properties and remains at the forefront of this evolving communication technology.

Russell Real Estate Services is one of the

only brokers in NE Ohio offering free

Listing Book service. Clients and cus-

tomers can access the latest information

on solds, pendings, price reductions and

recently listed properties. The customer

can also revise the search criteria to

match exactly what they are looking for

and the information is emailed daily.

Morning Report– Each morning you receive

the latest information on new listings, sales,

and any other changes on the market for your

area.

E-cards—Your agent can easily and instantly

reach a target market area with a profession-

ally designed E-card.

Internet Viewings-A report on the viewer in-

terest on your home from both the Russell site

and others. Russell Real Estate Services


Russell Website Russell Real Estate Services website presents full coverage on everything you need to begin

your property search. Our full menu of services includes such topics as:

Financing

Home Warranty

Insurance

Title & Escrow

Auctions

• CommercialReal Estate

Foreclosures

Relo

Comparable Sales

Russell QR Code

When potential home buyers

scan our QR code with their mo-

bile device, they have immediate

access to Russell information.


Syndication is becoming one of the fastest growing listing advertising mediums on the

Internet today. Giving your listing maximum exposure just makes sense. New websites

added continually! Including HUNDREDS of other print publication websites.

Maximum Online Exposure


Social Media

Social Media has changed the way that consumers and businesses interact with each other. For

the first time ever, U.S. consumers report spending an equal amount of time using the Internet as

they do watching t.v. To engage consumers where they prefer to communicate online, Russell

Real Estate Services maintains a Facebook Fan Page, a Twitter account, YouTube Channel, and

LinkedIn page. Each of these platforms enables Russell Real Estate Services to engage in real-

time conversation and further establish itself as a leader and resource in the real estate market.

One of the most successful

social networks in the world

with millions of active users.

The world’s largest profes-

sional network.

A rich source of instantly up-

dated information.

The leader in online videos -

a place to discover, watch,

upload and share videos.


Print Advertising In today’s market it’s not enough to just use internet marketing. A segment of our market structure

searches for properties using print ads. With Russell Real Estate Services, we provide BOTH!


Yard Signs Russell Real Estate Services

Red, White, Blue!

Intown, downtown, uptown, country

roads and suburbia, our distinctive

signs dot neighborhoods everywhere.

This is the brand recognition that our

founder, Newman “Russ” Russell envi-

sioned over 50 years ago when he

opened the first Russell office.

Text 2 Leads Program Russell’s Mobile “Text 2 Leads Program” enables

potential buyers to receive listing information and a

virtual tour of your home directly on their smart

phones. They simply text a number off your yard

sign to our program. This allows the buyer to access

information on your property 24 hours a day.

In addition, as soon as the buyer texts for the infor-

mation, your agent is notified immediately and can

follow up on this important lead.


The Importance of Intelligent Pricing

Determining the best asking price for a

home can be one of the most challeng-

ing aspects of selling a home. It is also

one of the most important. As Figure 1

illustrates, more buyers purchase their

properties at market value than above

market value.

Another critical factor when pricing

your home is timing. A property at-

tracts the most attention from the real

estate community and potential buyers

when it is first listed on the market.

(see Figure 2).

Improper pricing at the initial listing

misses out on the peak period and may

result in your property languishing on

the market. This may lead to a below

market value sale price (see Figure 3).


Our Affiliates

First Federal Savings and Loan Association of Lakewood was founded in 1935 with a clear vision for

the future - to grow stronger, to maintain stability, and to provide its customers with a complete port-

folio of financial services.

The hallmarks of First Federal Lakewood’s success are:

Prudent banking philosophies

Innovative products

Competitive rates

Long-term customer relationships

Technological achievements

Newman Title Agency, Ltd. is an agent-owned, full-

service title insurance company offering a complete range

of title and escrow services for the public and the real es-

tate industry. Newman Title is a partnership between

Newman Title Investors, Ltd. and Title Alliance, Ltd.

The affiliation between Russell Real Estate Services and Newman Title Agency benefits our clients

and customers by providing title and escrow services for your real estate transaction.

For more than 30 years, the 2-10 Home Buyers Warranty® family of com-

panies has offered their customers and homeowners the most comprehen-

sive home warranty coverage available.

Separate from homeowner’s insurance, a home warranty covers major sys-

tems and appliances in the home.

Together, Russell Real Estate Services and First Federal Lakewood continue to set and achieve

new milestones.


Can Your Real Estate Agent Afford To Sell Your Home?

Many real estate companies have found an

easy way to cut the amount of money they

spend on advertising your home - they out-

source the expense to their agents.

That’s right!

At most real estate companies, your agent

is forced to pay for ads the company runs

to sell your home.

This means he or she may have to choose

between advertising your home or put-

ting food on the table.

At Russell Real Estate Services, we won’t put

our Realtors® in that position. In addition to

the power of the Internet and Multiple List-

ing Service, when we put your home on the

market, we also:

Market your home in the local papers

and home magazines.

The company pays for it, not the agent.

This means the agents never have to

choose between paying their own bills

and paying ours.

And they never have to wonder if they

can afford to promote your home. Rus-

sell picks up the tab!


If you placed end-to-end all the real estate ads we run each year in the Cleveland area to

help our clients and agents sell their homes, the string of ads would stretch over 30,000

miles. That’s more than enough to make it all the way around the globe!

At Russell Real Estate Services we know it takes such a global marketing effort to sell a

local home. That’s because we ARE local. Our corporate headquarters is right here -

not out-of-state like many real estate companies, and our agents live and work in the ar-

eas they serve.

When you choose Russell to sell your home, you’ll be assured your agent knows your

neighborhood better than anyone, and has a marketing plan to find qualified buyers

quickly. So whether you’re moving down the street or to the other side of the globe,

choose Russell Real Estate Services.

It will make a world of difference!

Each Year We Run Enough Real Estate Advertising To

Circle The Earth!


Russell Gives Back

At Russell Real Estate Services, we embrace the philosophy that being a good neighbor is

more than just giving money to a worthy cause. It’s about developing and investing in the

community in which we live and do business. That’s why we dedicate the proceeds from

our Annual Golf Outing each year to the Make-A-Wish® foundation. Over the years,

Russell has raised hundreds of thousands of dollars for Make-A-Wish®. This is truly a

privilege - funding the dreams of so many children so they become reality!

Children’s wishes range from a vacation at Walt Disney World®, to a bedroom makeover.

Or attending the Grammy Awards, or visiting the Wall of America!

Russell owner Ron N. Russell states “There is nothing more rewarding then to see Real-

tors®, Bankers, Title people, and others from all areas of the real estate experience, com-

ing together for this fund-raising event. The generosity is tremendous - as all realize the

money raised is going to make a real difference in the lives of so many children.”


Leading Real Estate Companies Of the World®

If you are relocating to the Greater Cleveland

Area or practically anywhere in the world, our

experienced Relocation Department can help you

with all the details. Our satisfied clients range

from major corporations in need of a comprehen-

sive relocation solution for employees, to individ-

ual families needing customized service.

We are part of the world’s largest independent real estate broker referral network and offer relo-cation services both domestically and globally. Through our association with over 550 brokers, 4600 offices and 140,000 sales associates*, we serve families in more than 10,000 communities. The extensive coverage provided by the Leading Real Estate Companies of the World Network is unmatched in the relocation industry. *2011 Leading Real Estate Companies of the World®

Relocation with Russell Real Estate Services

Russell Real Estate Services has been a proud member of the Leading Real Estate Companies of the

World since 1982.


Buyer Analysis Russell Real Estate Services uses all sources to reach out for potential buyers through key informa-

tion sources. The two most dominant sources of buyers is through the real estate agent and through

the internet.

Your Russell agent is one of the best information sources available to you.

Once your home is listed with Russell Real Estate Services, you’ll get immediate exposure via

our company intranet to more than 500 Russell agents.

As a member of our local Multiple Listing Services, we enlist the efforts of other cooperating

real estate professionals.

As a member of the Leading Real Estate Companies of the World® we expose your home to more

than 150,000 real estate associates in 5,000 offices.

Where Buyers Found the Home They Purchased


Why Use a Realtor® Russell Real Estate Services agents are proud members of the National Association of

Realtors®, and are properly called REALTORS®. They proudly display the REAL-

TOR “®” logo on their business cards or other marketing and sales literature. REAL-

TORS® are committed to treat all parties to a transaction with integrity. REALTORS®

subscribe to a strict Code of Ethics, and are expected to maintain a higher level of

knowledge of the process of buying and selling real estate. All Russell agents belong to

their local multiple listing service - a service which offers an orderly correlation and

dissemination of listing information to better serve clients, customers and the public.

Your Realtor® can give you up-to-date

information on what is happening in the

marketplace and the price, financing,

terms and condition of competing prop-

erties.

Your Realtor® markets your property

to other real estate agents and the public

Your Realtor® will know when, where

and how to advertise your property.

Your Realtor® can help you objectively

evaluate every buyer’s proposal without

compromising your marketing position.

Your Realtor® can help close the sale of

your home.

Your Realtor® provides due diligence

during the evaluation of the property


Determining the Value of Your HomeA Comparative Market Analysis (CMA) is essentialto determine the value of residential property.Location and characteristics of the property are thekey elements in determining value. Therefore, thebasis for valuation is similar properties in your area.The market analysis takes into account the amountreceived from recent sales of comparable propertiesand the quantity and quality of comparableproperties currently on the market. The desired endresult is to find a price that will attract a willing andable buyer in a reasonable time.

Once the value of your home has been determined, you can decide on an offering price that will achieveyour goals. Generally, the price should not exceed the value by more than 5% or potential buyers maynot even make offers. Naturally, if you want to sell quickly your asking price should be very near thevalue.

The following are a few things to keep in mind about pricing:

v Realistic pricing will achieve maximum price in a reasonable time.

v Your cost or profit desire is irrelevant; the market determines the price.

v The cost of improvements are almost always more than the added value.

v Houses that remain on the market for a long time do not get shown.

v A house that is priced right from the beginning achieves the highest proceeds.


How Buyers Found the Home They Purchased

Homebuyers may use several information sources in their searchprocess, but they are most likely to find the home they actually

purchase through a real estate sales professional.

Source: National Association of Realtors®

Profile of Home Buyers and Sellers.


Important Factors In Choosing A Real Estate Agent

A variety of factors influence a seller's decision to list with a particular real estate agent.




What Sellers Want Most From Real Estate Professionals

Real estate agents can best serve their clients when they fullyunderstand what their clients expect from them.




Services You Will Receivev We will help you determine the best selling price

for your home.

v We will suggest what you can do to get yourhome in top selling condition.

v We will develop a strategy to show your home.

v We will enter your home in the MultipleListing System.

v We will implement the enclosed marketing plan.

v We will talk with you to review progress periodically.

v We will advise you of changes in the market climate.

v We will present all offers to you promptly and assist in evaluating them.

v We will monitor progress toward closing when acontract is accepted.

v We will monitor the appraisal and buyers loanapproval.

v We will immediately advise you of events thatmay threaten closing.

v We will coordinate and monitor the settlementprocess.


When An Appointment Is MadeAgents from many real estate firms will want to show your home. Please allow any agent who calls toshow your home at the suggested time. If you are not frequently available, it is suggested that you allowa lockbox to be installed on your door. You will increase your odds for a sale by allowing more qualifiedbuyers to see your home. You do not want to miss an out-of-town transferee because your home was notable to be shown.

During a showing:

v Open all draperies and window shades during daylight hours.

v The kitchen & bathroom should sparkle.

v Open windows one half hour before showing to circulate fresh air.

v Open all the doors between rooms to give an inviting feeling.

v Place fresh flowers on kitchen table and/or in the living room.

v If possible, bake cookies or bread to add an inviting aroma.

v Turn on all lights and replace bulbs with high wattage bulbs where needed.

v Pets should be confined or restricted from view. Eliminate pet odors. Not everyone may share yourlove of animals. Some people may be allergic to them.

v All jewelry and small valuables should be stored in a safety deposit box or in a locked closet.

v Replace any items not included in the sale, or tag them appropriately with “to be replaced with…”or “not included” signs.

v Beds should be made & clothes picked up. Bathrooms should be clean, with towels folded andtoilet lid down.

v When you leave the house, please leave it as if you know it is going to be shown. You never knowwhen the right person is going to look at it!


Preparing Your HomeYour home has just one chance to make a great impression with each potential buyer. And it can! The following "tricks of thetrade" will help you keep track of what needs to be done. The whole idea is to present a clean, spacious clutter-free home--thekind of place you’d like to buy. Accomplish a little everyday, and before long your home will be ready to make theimpression that can make the sale.

Your Home’s Curb Appealq Mow lawnq Trim shrubsq Edge gardens and walkwaysq Weed and mulchq Sweep walkways and driveway, remove

branches, litter or toysq Add color and fill in bare spots with

plantingsq Remove mildew or moss from walls or

walks with bleach and water or other cleanerq Take stains off your driveway with

cleanser or kitty litterq Stack woodpile neatlyq Clean and repair patio and deck areaq Remove any outdoor furniture which is not

in good repairq Make sure pool or spa sparklesq Replace old storm doorsq Check for flat-fitting roof shinglesq Repair broken windows and shutters,

replace torn screens, make sure frames andseams have solid caulking

q Hose off exterior wood and trim, replacedamaged bricks or wood

q Touch up exterior paint, repair gutters andeaves

q Clean and remove rust from any windowair conditioning units

q Paint the front door and mailboxq Add a new front door mat and consider a

seasonal door decorationq Shine brass hardware on front door,

outside lighting fixtures, etc.q Make sure doorbell is in good working

order

General Interior Tipsq Add a fresh coat of interior paint in light,

neutral colorsq Shampoo carpeting, replace if necessaryq Clean and wax hardwood floors, refinish if

necessaryq Clean and wash kitchen and bathroom

floorsq Wash all windows, vacuum blinds, wash

window sillsq Clean the fireplaceq Clean out and organize closets, add extra

space by packing clothes and items youwon’t need again until after you’ve moved

q Remove extra furniture, worn rugs, anditems you don’t use; keep papers, toys, etc.picked up--especially on stairways

q Repair problems such as loose doorknobs, cracked molding, leaking taps andtoilets, squeaky doors, closets or screendoors which are off their tracks

q Add dishes of potpourri, or drop of vanillaor bath oil on light bulbs for scent

q Secure jewelry, cash and other valuables

The Living Roomq Make it cozy and inviting, discard chipped

or worn furniture and frayed or worn rugs

The Dining Roomq Polish any visible silver and crystal q Set the table for a formal dinner to help

viewers imagine entertaining here

The Kitchenq Make sure appliances are spotless inside

and out (try baking soda for cleaningFormica stains)

q Make sure all appliances are in perfectworking order

q Clean often forgotten spots on top ofrefrigerator and under sink

q Wax or sponge floor to brilliant shine,clean baseboards

q Unclutter all counter space, removecountertop appliances

q Organize items inside cabinets, pre-packanything you won’t be using before youmove

The Bathroomsq Remove all rust and mildewq Make sure tile, fixtures, shower doors, etc.

are immaculate and shiningq Make sure all fixtures are in good repairq Replace loose caulking or groutq Make sure lighting is bright, but soft

The Master Bedroomq Organize furnishings to create a spacious

look with well-defined sitting, sleeping, anddressing areas

The Garageq Sell, give away, or throw out unnecessary

itemsq Clean oily cement floorq Provide strong overhead lightq Tidy storage or work areas

The Basementq Sell, give away, or throw out unnecessary

itemsq Organize and create more floor space by

hanging tools and placing items on shelvesq Clean water heater and drain sedimentq Change furnace filterq Make inspection access easyq Clean and paint concrete floor and wallsq Provide strong overhead light

The Atticq Tidy up by discarding or pre-packingq Make sure energy-saving insulation is

apparentq Make sure air vent is in working orderq Provide strong overhead lighting

When It’s Time To Showq Make sure your property profile folder,

utility bills, MLS profile, house locationsurvey, etc. are available

q Open all draperies and shades, turn on alllights

q Pick up toys and other clutter, check tomake sure beds are made and clothes are putaway

q Give the carpets a quick vacuumingq Add some strategically placed fresh

flowersq Open bathroom windows for fresh airq Pop a spicy dessert or just a pan of

cinnamon in the oven for aromaq Turn off the television and turn on the

radio music at a low volumeq Make a fire in the fireplace if appropriateq Put pets in the backyard or arrange for a

friend to keep themq Make sure pet areas are clean and

odor-freeq Make sure all trash is disposed of in neatly

covered bins


In ConclusionWhen you choose Stan Figurayou will receive:

v Excellent service and support.

v A market analysis of your home.

v A winning marketing plan.

v Every effort to sell your home promptly.

v The resources of Russell Real Estate Services.

List Your Home Nowwith Stan Figura!


Seller Services - Stan Figura REALTOR

Documents

Transcript of Seller Services - Stan Figura REALTOR