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Prepared especially for:Mr. and Mrs. John Q. Public

Presented by Sales Associate:Michael C. Bonnici. Realtor

Coldwell Banker® Seller Services Proposal

©2008 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity

Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

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Coldwell Banker ResourcesColdwell Banker Resources

After-Sale ServicesAfter-Sale Services

The Sales ProcessThe Sales Process

Home EnhancementHome Enhancement

The Best Price AttainableThe Best Price Attainable

Your P

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Meeting Your NeedsMeeting Your Needs

Marketing ActivitiesMarketing Activities

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Meeting Your Needs

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Award Winning Innovators

We innovate moreAs a winner of the 2007 Inman News Innovator Award in the Brokerage/Franchise category, no one does business like Coldwell Banker®.

We provide consumers technology solutions in real estate services and with our on-going commitment to our clients, Coldwell Banker® will continue to be a leader in innovation!

• The first to launch streaming video online at coldwellbanker.com

• The first to integrate neighborhood amenities into satellite mapping

• The first to utilize widget technology with the enhanced Personal Retriever®

• The first to enter Second Life to attract a tech-savvy consumer

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What Is Important To You?

Five most important seller priorities:

•The best price

•The shortest time on the market

•Convenience

•Good communication

•Diligent effort by us

• Let’s rank your priorities together…

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What it takes to sell your home

Broker’s qualifications

Security of your property

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Home enhancement recommendations

Pricing

Marketing and advertising

Promotion on the Internet

Open houses

Avoiding inconvenience

Staying informed on market

Time on market

Buyer’s financial qualifications

Financing options

Negotiation strategy

Closing costs and net proceeds

Handling the details

Post-sale follow up

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We’ve got it all together for you!M

eeting Y

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Pricing Marketing and advertising Promotion on the Internet Open houses Handling the details Negotiation strategy Avoiding inconvenience Staying informed Time on market Broker’s qualifications Home enhancement recommendations Security of your property Buyer’s financial qualifications Financing options Closing costs and net proceeds Post-sale follow up

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How Coldwell Banker® Meets The Needs Of Sellers

• Listening to our customers• Guaranteed service standards• Customized marketing plan

While others may talk about customer service, we ask, listen, and take action.

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Put My Experience and Knowledge to Work for You

• I am from the island of Malta and live and work in Pensacola Florida for Coldwell Bankers United Realtors. I have customer service experience and enjoyed lots of years being a problem solver. I’ve mitigated and one of my best attributes is that I consider myself to be a very good negotiator. I work well with others and help solve problems through a team effort. Real estate is the same way…you want to sell your house and I want to help you sell it for the best price I can get for you through my expertise and the help of my team members at all our offices around the World.•We all come together to help in this process. I deal with both local, and out of town buyers and also International.• Give me the opportunity to make you my customer for life.

•Sincerely, Michael C Bonnici

Michael C Bonnici Realtor

Michael was the best sales associate! We couldn’t have done it without him. Thanks for your commitment!- John and Sally HappyClient

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The Coldwell Banker® Seller Services Guarantee

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We will customize a marketing plan using proven techniques to help sell your home quickly, for the best price possible.

CUSTOMER SERVICEWe are committed to meeting your needs in a professional and timely manner.

COUNSELING SERVICE We will review with you how we will represent you for the transaction. This will be discussed and clearly presented for your consideration.

Consistent, predictable, reliable performance — Guaranteed!

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Important Factors in Choosing a Real Estate Agent

Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers

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A variety of factors influence a seller’s decision to list with a particular real estate agent.

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What Sellers Want Most From Real Estate Professionals

Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers

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Real estate agents can best serve their clients when they fully understand what their clients expect from them.

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Factors Influencing Housing Change

Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers

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Many factors influence home buyers in their purchase decision.

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What Buyers Want Most From Real Estate Professionals

Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers

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Real estate agents best serve their clients when they know what home buyers expect from them.

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Marketing Activities

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Marketing Action Plan

• Promotional strategy• Property Preview• Price and terms offered• Negotiating and managing the sale

We carry out our promises with a plan uniquely designed for each property.

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Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers.

Where Buyer First Learned About Home Purchased

Marketing A

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Immediate Actions

Over the next few days, we will take the following initial steps to find a buyer for your property:

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Install Coldwell Banker® FOR SALE sign Place information on coldwellbanker.com Submit info to Multiple Listing Service (MLS) Promote at Coldwell Banker office meeting Hold Coldwell Banker office preview Prepare property information flyers JUST LISTED marketing to target areas Promote through local Association of REALTORS®

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Open House

Open houses can help bring interested home buyers

through your door.

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• A well-staged open housecan be a powerful way to show off your property to interested buyers.

• Aggressive promotion to attract buyers searching for homes in your neighborhood.

• Maximum impact when appropriate with you for the greatest impact on the market.

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Property Promotion

• coldwellbanker.comOur award-winning national website, where buyers can learn about your home with the Coldwell Banker® Personal Retriever.

• Multiple Listing Service 

• Buyer’s Guide and local newspaper

We will promote your property in the most effective ways to get you the best price in the shortest possible time.

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Property Promotion

• Yahoo! Real Estate Classifieds. Ranked by ComScore Media Matrix as the #1 portal, Yahoo! reaches 74.4% of the online U.S. population.

• Trulia. A real estate specific search engine, this site has had Coldwell Banker® listings viewed over 50 million times by Trulia users.

• Google Base. On this site, over 56% of all Internet searches on “real estate” and related terms are conducted on Google and their partner sites. The majority of those searchers are actively looking for listings or referrals to brokers and agents.

• OpenHouse.com. OpenHouse.com enables home buyers to see schedules for open houses in their area, view detailed information, print a route planner, request a private showing and sign up for e-mail alerts.

• FrontDoor.com. Powered by HGTV, FrontDoor.com is the home of over 1 million listings and valuable real estate information. FrontDoor.com combines the #1 online resource for home and garden content with real estate listings to deliver a rich video and image centric experience.

• Landandfarm.com. A global market place for rural property, this site includes over 10,000 properties such as timberland, farming, hunting and more. Landandfarm.com boasts of a repeat visit rate of 25%.

When you list with Coldwell Banker®, your property is automatically filtered to other Web sites to ensure maximum exposure

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Property Promotion

• LakehomesUSA.com. Along with OceanhomesUSA.com and RiverhomesUSA.com, these highly targeted Web sites will increase exposure for your water-related properties through your listing being a part of the largest water-related listing inventory in the U.S.

• Homescape.com. Through this partnership, this site brings you access to more than 2.2 million visitors each month. With more than 2 million home searches performed on the site, the average visitor views more than 17 pages.

• Cyberhomes.com. On this site, valuations give users access to evaluate homes. From Fidelity National Information Services, the leader in property information, services and technology for REALTORS®, appraisers and lenders, users can get detailed, proprietary analysis of their home and community. Users can explore data ranging from property facts, value estimates and a variety of important indicators of local and national changes in the housing market.

• AOL Real Estate. Offers more information in a home search other than price and the number of bedrooms. The site allows users to compare location, schools and neighborhoods in one search.

When you list with Coldwell Banker®, your property is automatically filtered to other Web sites to ensure maximum exposure

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Coldwell Banker Global Referral Network

• CGRN helps buyers throughout the worldBy linking Coldwell Banker® offices via the Internet.

• Instant information about out-of-town buyers• Information on the Internet

• Home price comparison

The Coldwell Banker Global Referral Network generates buyer contacts from around the globe.

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• Cartus ServicesCartus provides services to 1,250 global clients and manages and administers the relocation process from start to finish.

• Potential buyers worldwideMoved employees into and out of over 160 countries around the world.

The leader in the relocation services field for more than 50 years.

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Advertising

• Home Buyers know Coldwell Banker®

Our national advertising on network and cable television predisposes home buyers to consider Coldwell Banker listed properties.

• Greater name recognitionOur leading national public relations programs create recognition for local Coldwell Banker listings among Home Buyers throughout North America.

Our advertising program is designed to generate buyer prospects for your property.

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Advertising

• Local advertisingWe will provide you with tools to create great local and regional advertising and public relations programs.

• Coldwell Banker yard signOur nationally recognized Coldwell Banker yard sign is a highly effective advertising tool that promotes your property 24 hours a day, 7 days a week. Calls generated from our yard sign come from prospective buyers who are already interested in your neighborhood, have seen your property and are eager for more information!

Our advertising program is designed to generate buyer prospects for your property.

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coldwellbanker.com

The Internet is used by 84% of home buyers to find information about specific properties or to find information about a community.*

The award-winning coldwellbanker.com website promotes your property across the Internet!

*Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers

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coldwellbanker.com

The award-winning website - coldwellbanker.com

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• Rich InformationLarger photos, slide shows, virtual tours, videos, and detailed data help your home stand out to buyers.

• MappingUsing the newest mapping technology, buyers have three options of viewing your home in relation to roads and major thoroughfares. In addition, a variety of neighborhood amenities such as schools, recreational areas, hospitals, shopping, and more, are easily located and mapped.

• AgentSpaceYour home on the Internet will get even greater exposure with coldwellbanker.com’s powerful blogging feature which allows your Sales Associate the opportunity to show his/her expertise in your local housing market and neighborhood. Using photos, video and information through a blog format, your Sales Associate will capture the interest and business of local buyers.

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coldwellbanker.com

The award-winning website - coldwellbanker.com

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g Activities• Saved Searches

Buyers can save a library of properties they like and return to those listings for quick future reference. This is similar to saving items to an online “shopping cart.”

• Personal Retriever® ServiceThis feature allows interested buyers to have information about your home e-mailed directly to them.

• Personal Retriever Widget®Like the Personal Retriever, the Widget brings your home information right to a buyer’s desktop.

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Make Your House Stand Out In The Marketplace

Helps you...

• Attract more buyers

• Minimize negotiations for the right price

• Decrease the likelihood of a sale falling through due to unexpected surprises

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The Coldwell Banker® Homebuyer Ready programWe’ll help you complete the steps necessary for a Homebuyer Ready home. We’ll recommend and contact preferred companies- you select who will work with you. And we’ll promote your house with a distinctive yard sign, advertising and a special seller’s marketing packet.

 

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Seller Disclosure

Appealing to buyersComplete disclosure attracts buyers by building confidence and peace of mind.

 A stronger selling price

A Seller’s Disclosure Statement makes it clear that the price of your property reflects its disclosed condition.

Reduce misunderstandingsHelps reduce misunderstandings that can lead to delayed closing, renegotiation, and even litigation.

 

Full written disclosure of the property’s condition can be essential to a successful sales transaction.

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Home Warranty

A popular feature for buyersA home warranty builds buyer confidence by providing repair-or-replace coverage*

Protects your budgetHelps protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind.

 Additional marketing impactSpecial marketing materials will promote your property to potential buyers and help it stand out amongst the competition.

Offering a home warranty will enhance the marketability of your property.

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*See specific plan application for details.

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Personal Touch & Timely Response

ResultsWe will report the results of events such as open houses and property showings.

 

TrendsWe will discuss current trends in buyer activity, interest rates and competitive prices.

SuggestionsWe will share suggestions from other real estate professionals who have previewed or shown your property.

 

ProgressWe will provide a weekly progress report on the promotion and sale of your property.

You will hear from me regularly on the progress of our marketing activities.

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Information Sources Used By Buyers In Home Search

Source: The 2007 National Association of Realtors® Profile of Home Buyers and Sellers.

Real estate agents and the internet are the primary

resources used by buyers in a home search.

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Home Enhancement

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Home Enhancement

• Focus on how buyers see your property• Leverage ideas from our exclusive Home Enhancement Guide and Video• Identify enhancements that can pay for themselves in stronger offers from buyers

We will develop a custom tailored home enhancement plan that can make a difference in how quickly your home sells and the price you can obtain.

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Home Enhancement Checklist

Exterior Keep grass mowed, shrubs trimmed Pick up lawn tools, toys, sweep front walkway Clean up after pets

 

Interior Pick up toys and shoes; make beds, put clothes away Prepare tables with flowers and place settings; set out a

game or “coffee table” book Turn off the television; play soft background music Tidy up bathrooms; set out show towels Open drapes and shades, turn on lights, make house look

bright and cheerful Do a quick dusting and give the carpets a once-over with

the vacuum; straighten rugs; empty wastebaskets Keep pets out of the way; make sure all pet areas are

clean and free of odor

 

Special tips for showings Secure jewelry, cash, medications and other valuables Leave while your house is being shown If people who are not accompanied by an agent ask to see

your property, please refer them to us; we will pre-screen them

We will develop a plan to enhance your property’s ability to attract buyers

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Coldwell Banker® Home Protection Plan

You can sell your house faster and for a higher price with the Coldwell Banker® Home Protection Plan.

*See specific plan application for details.

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tA popular feature for buyersA home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing.*

Protects your budgetA home warranty can help protect you from unexpected repair bills and give you peace of mind.

 Additional marketing impactHome warranties give the seller a better chance of selling, in a shorter amount of time, and for more money.

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Best Price Attainable

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What Is The Best Price Obtainable For Your Property?

A Competitive Market Analysis will give you a solid foundation for the realistic pricing of your property. 

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What Is The Best Price Obtainable For Your Property?

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Buyers compare propertiesHome Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one.

Recently sold market dataReveals what buyers have actually paid for similar properties. 

Currently for saleShows properties competing for buyers’ attention right now.

 Did not sell

Demonstrates what buyers have not been willing to pay under current market conditions.

We will assist you in determining the most effective list price for your property

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What Affects The Market Value Of Your Property?

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The CompetitionThe number of similar properties for saleTheir prices, financing terms, location and physical

condition

Physical qualities of your propertyLocationAgeSize of house and lotFloor plan and architectural style

 Market Conditions

Interest rates and availability of financingBuyer demandPrices of recently sold propertiesState of the economySeasonal demand

In understanding the market value of your property, we must deal with some factors

that we have no control over.

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What Affects The Market Value Of Your Property?

 Original price

What you originally paid for your house Needed proceeds The cash proceeds you want or need from the sale

 

Opinions What people say your property is worth

Some factors have no effect on the current value of your property:

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Market ValueYour house has many values:– to the tax assessor, – to the lender and insurance company– to you.

It also has what’s called “market value” to prospective buyers.

The best price can only be determined by testing the market and challenging the competition. The market dictates the value based on current conditions, number of home buyers, etc.

Competitive Market AnalysisBuyers do “comparison shopping” and the Competitive Market Analysis focuses on properties on the market competing for buyer attention.  

An Important Message About The Value Of Your House

The price of your house must attract enough attention among buyers and brokers to generate showings and offers.

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Pricing Your Property

The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.

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Pricing Your Property

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If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through.

If your property is priced right, more buyers will be interested when it first hits the market.●

Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively.

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Market Analysis Summary And Recommendation

Anticipated selling price: ______________________________________________________

Recommended selling price: ___________________________________________________

Recommended financing terms:

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

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Other recommendations: ____________________________________________

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The Sales Process

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Qualifying BuyersT

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The goal of Coldwell Banker® Mortgage Services is to bring you more pre-approved buyers to ensure a successful transaction.

Pre-approved BuyersA potential buyer for your house can receive a pre-approval decision from Coldwell Banker Mortgage for a loan amount necessary for the purchase of your property.

Financial information on other buyersWe will seek financial qualifying information on buyers represented by other brokers.

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Important Negotiation Strategy

In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate

agents.

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• Reason/Urgency for selling

• Willingness to consider an offer less than listing price

• Financing terms you would accept

• Personal property you might be willing to include

• Timing and benefits from your company

• Any other confidential information

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Closing The Sale

When an offer is presented we will negotiate on your behalf to help you obtain the most favorable price and terms, and we will work on your behalf to successfully close the sale.

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Understanding choices, meeting your needsWe will present all offers in an objective fashion, review and explain their terms and help you evaluate how it fits your goals.

Handling the details and keeping you informedWe will monitor the progress of the transaction and keep you informed throughout the entire transaction.

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After-S

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After-Sale Service

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We’ll sell your house and help you take care of the details that go along with it.

Presenting Coldwell Banker Concierge®

After-S

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The Coldwell Banker Concierge program is a convenient, time-saving service that will help make your house selling experience smoother.

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It’s just one more way your local Coldwell Banker office is making house selling simpler.

Presenting Coldwell Banker Concierge®

After-S

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Service ProvidersWe will provide you with the names and phone numbers of service providers from our list in your neighborhood.

Ongoing ServiceWe also offer our assistance well after you’re in your new home.

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Your L

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Your Local Coldwell Banker Resources

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We Are Ready To Go To Work For You NOW!

Coldwell Banker tradition of service

Backed by the extensive resources and 100-year heritage of a premier real estate organization.

Our local Coldwell Banker officeBenefit from the marketing expertise of our team of dedicated professionals.

  

My personal commitmentI will devote my energy to meeting your needs, and keep you informed throughout the transaction.

We are prepared to fulfill the promises in the Coldwell Banker® Seller Service Guarantee. Your satisfaction is our top priority.

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Coldwell Banker United Realtors

4585 Spanish Trail, Pensacola, Florida. 32504

Serving the greater Anywhere, US market since 1950 with more than 50 qualified sales professionals.

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It was a pleasure working with everyone at Coldwell Banker United Realtors! We couldn’t have done it

without them.